Jan 28

7 Reasons to Give Employee Recognition Awards

Most employers give recognition awards to their employees as a token of appreciation for their performance, dedication and achievements. Recognition awards can be presented to a particular employee for his/her outstanding contribution or can be given to a team, who has successfully met assigned targets.

A lot of business think a couple of times before launching employee recognition programs. They often think that it is a waste of money and will not yield anything productive. This is wrong. Featured below in this article are 7 reasons why you should give away awards. If you read them carefully, you will realize that most reasons overlap with each other. So go ahead and pamper your employee!

1.      Promotes Your Brand Name

Employee recognition awards work in same way as promotional products. They highlight your brand name and remind your recipients of your company name wherever they are displayed. So get your company name and logo imprinted on recognition awards. They will serve as ideal advertizing billboards for marketing campaigns. You can order these awards in bulk and avail discounts.

2.      Encourage Stronger Performances

Rewards generate motivation among employees, lead to job satisfaction and encourage them to perform better at the workplace. It encourages healthy competition among employees as every individual strives to do better. It increases productivity, which means higher profits for organizations.

3.      Retain Quality Employees

Due to economic upheaval around the world and greater attrition rates, employees often change their jobs and look out for better job opportunities. It has become difficult for employers to retain a pool of talent within the organization. In such circumstances, it is important to recognize the efforts of performing employees as it motivates them to remain loyal to the organization.

4.      Achieve Goals

It is easy for an organization to achieve long-term as well as short-term goals if its employees are motivated. A company that offers awards to its employees has a right mix of experienced and skilled individuals. This scenario is not seen in companies that ignore such reward schemes.

5.      Customer Satisfaction

Employees who are recognized by their employees are productive, less stressful and satisfied. This translates into greater customer satisfaction. If your customer care or sales representatives are happy then it reflects in their attitude and the way they interact with customers. It will help in retaining old customers while attracting new ones.

6.      Research Proves it

Recently, The Walt Disney World Resort started employee recognition awards for their employees. It lead to a 15% increase in employee satisfaction rate which was noted by immediate supervisors. The result showed higher customer satisfaction scores, strong willingness to return and increase in sales.

7.      Strengthen Relationship with Clients and Customers

Employee recognition gifts are classic gifts that will strengthen your relationship with customers and clients. It will help you connect with individuals and develop your business under a common roof in a way that is not possible in a board room.

Hope these 7 reasons convince you to go for recognition programs. So go ahead and place an order for trophies, plaques and other awards to inspire your employees and clients.

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Jan 24

Planning A Better 2014 For B2B Businesses

Published by under Business & Marketing

B2B entrepreneurs are often bombarded with advice from several quarters on how they can improve sales and performance in 2014. It is difficult to analyze which recommendations will work and which won’t. Your business resolutions must be practical and achievable, if you want to achieve the desired goals.

We, at Promo Direct, have prepared a to-do list for your B2B business:

1. Be Responsive And Approachable
You must focus on optimizing different disciplines of B2B businesses, which includes refurbishing the website for enhanced user experience, opting for webinars to increase brand awareness, and efficient customer service for greater customer satisfaction. Although, these steps may seem simple, you need a lot of dedication to strengthen your business operations.

2. Organize Your Business With Social Media
Some entrepreneurs still ignore the power of social media – you can take your company’s sales and marketing to new levels by making the most of social media platforms. Moreover, social media touches every aspect of B2B business, so it is essential that your employees and business departments remain socially active to stay ahead of competition.

3. Increase Interaction with your buyers
Social media platforms such as Google+ is going to become more comprehensive this year. It will blend social interaction, audios/videos and e-commerce all in real time. This is an ideal opportunity to showcase your brand in front of a huge target audience.

4. Drop strategies/products that are not working
Remember that all products are not super sellers and not all sales methods work well. If a marketing strategy or product is not doing well, then drop it. Never waste your time and energy in doing something that is not working. Move on and focus on promoting other products.

To sum it up, you need to devise new strategies, improvise your products or services and embrace social media to surge ahead of competition. Apply these tips to your business for 2014 and boost sales and productivity.

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Jan 21

Enhance Your Product Sales with Mobile Marketing

Published by under Business & Marketing

The biggest question of this year to all online entrepreneurs is—Are you ready to promote your brand through mobile marketing? According to a research conducted by comScore in 2013, the revenue generated by shopping through mobile websites for the 3rd quarter of 2012 was $5.8 billion, a 26% for the same quarter in 2012.

Also, a majority of the millennial generation is using smart phones to make purchases online. So, it has become important for entrepreneurs to invest in a good mobile website to tap this market and make profits. A 2013 Holiday Shopper Intentions Report released by Google depicted that about 95% of Millennias prefer to use the Internet for their holiday shopping.

Here are a few tips to consider while developing a strategy for mobile marketing:

1. User-Friendly Website For Mobiles

Mobile users prefer to browse websites that are user-friendly. Google has announced that it will consider this factor while determining the ranking for mobile sites. Give your users an enhanced and easy shopping experience by:

- Developing a comprehensive content and responsive design
- Having a real-time catalog, wherein one can browse the products and make purchases instantly
- Improving your page loading time

2. Content Must Be Informative

To have a better ranking for mobile sites, entrepreneurs must focus on creating informative content for their products. Try to develop content that will provide better results for conversational queries and meet the requirement of customers on the go. Also, create fresh content for landing pages, especially during holiday season. You can inform the users about discounts and sales through landing pages, which in turn will enhance your sales.

3. Conversion Is The Key

A report presented by New Mobile Share shows that customer conversion rate on Smartphones is 16 times better than desktops. Use videos to deliver your message to users. Chart out all macro as well as micro conversation possibilities to encourage visitors to buy products.

Apart from the tips mentioned above, it is important to know what your target customer is doing while shopping from mobile phones. So go ahead and create an elaborate mobile marketing strategy to gain more success.

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Jan 15

4 Technological Trends For 2014

Published by under Miscellaneous

We witnessed a lot of technological changes in 2013, and 2014 will be no different. It will be a year of unprecedented technological growth, which will provide us with engaging on-site as well as hi-tech integrated user experience.

Here are top four technological trends that will rule in 2014:

1. Explosive Growth In Smart TV Competence

According to Display Search, a quarterly television design and features report, we will experience phenomenal rise in the shipment of smart TVs in 2014. The industry will witness severe competition between big players such as LG, Samsung and Panasonic. In the midst of this growth, prices will continue to drop and more number of users will use Hulu and Amazon Smart video to browse on-demand videos of their favorite TV shows, webisodes, and movies.

Apple’s iTV is in the process of development and it is believed that Apple will incorporate iCloud sync, which in turn will control user’s iPhone and LCD panels. iTV is slated to release in the early summer of 2014.

2. Google Glass – A World Within Your Reach

Although Google has not made Google Glass available to the general public, it has garnered great interest around the world. With Google Glass, you can access email, texts, and videos effortlessly. With this gadget you can translate your voice, receive overlaid walking and driving directions in your sphere of vision. It is predicted that Google Glass will be available to the general public in mid-2014.

3. Xbox One and PS4 – Integrated Entertainment

These new gaming consoles will allow users to follow each other, work together to achieve common goals and will enable like-skilled individuals to compete with each other.

 In short, users will able to watch TV, surf the Internet, listen music, play games and carry out two or more activities alongside or switch from one activity to another easily. The PS4 is scheduled to be released on November 15th 2014.

4. Smart Watches – A Gadget To Look Out For

Instead of pulling out your Smartphone or laptop each time to check frequent emails, news, messages and social media updates; you will soon glance at your smart watch. With Google Watch you can access relevant information whenever and wherever you want. It is rumored that this watch will be available in stores from early-to-mid 2014.

However, instead of offering the usual accessible services, it would be interesting to see if Google offers us something which even smart phones are not able to such as intuitive notifications, monitoring the heart rate, analyzing behaviors and so on.

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Jan 15

Branding With Promotional Shirts Infographic

This infographic uses stats to highlight the importance of promotional shirts as powerful giveaways.

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