10 Must-Do’s For Business Leaders In 2015

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There are two types of business leaders. The first kind represents those who have witnessed significant success in their careers. They are a confident lot and the decisions they make are often met with respect and admiration. The second type represents those who have witnessed more failures than successes.

Preparing Yourself To Become A Thought Leader In Your Domain

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Thought leaders are a unique breed of business professionals who command the highest form of respect from stakeholders in your industry. They are often considered role models who help drive their organizations through great leadership and swift decision-making capabilities. Thought leaders are not born overnight. They are powered by

10 Tips To Become An Inspirational Leader

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An inspirational leader can drive his team from one success to another. He is capable of laying the foundation of the company for long-lasting growth. But there is a dearth of inspirational leaders. Most individuals in positions of leadership find it difficult to inspire and guide a team. This

All You Need To Know About Emotional Branding

“Consumers today not only want to be romanced by the brands they choose to bring into their lives, they absolutely want to establish a multifaceted holistic relationship with that brand, and this means they expect the brand to play a positive, proactive role in their lives.” -          Seth Godin

5 Tips To Keep The Momentum Of Customer Satisfaction Going

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An electronics company in downtown Albuquerque once received a call from a customer. He was immensely satisfied with how the company executed his project. He gave complimentary messages to everybody in the team and wished the company great success for the future. The customer said he would return with

13 Marketing Tips To Boost Online Sales

  Want to know the secret to gain better sales online? Well, there is none! The key to a successful online store is to get a combination of factors right. We make things simple for you by listing these factors as marketing tips to propel your business forward. Improve

6 Tips To Strengthen Your Customer Research

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.“ - David Ogilvy, Founder of Ogilvy Group    No business can survive without performing adequate customer research. This is because research is key to identifying the traits of your target audience. What’s the

The Importance of Print Catalogs

E-commerce websites have taken shopping to another level. Today, millions of people do shopping from the comfort of their homes. All they have to do is log onto the internet, open an e-commerce website, choose a product and place an order – all this without moving an inch! No

6 Steps To Win Back Upset Customers

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Mending broken customer relationships is a difficult job. Every business – whether big or small – has its share of upset customers. Most of these businesses simply choose to ignore the situation and focus on attracting new customers. This is a wrong move. It’s important that an unhappy customer

6 Tips To Convert Cold Calls Into Hot Leads

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A great deal of courage is required to make cold calls. There are many factors you have to consider before you make your sales pitch and try to convince the person at the opposite end about your offer. Cold calling will take your prospect by surprise. He/she may be