Preparing Your Business For The Launch Of A Store Or Brand

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The launch of a store or brand is a huge moment for everyone involved. This is because months or years are devoted to ensuring that a venture sees the light of day. It goes without saying that a new venture deserves a grand opening to ensure people sit up

6 Of The Best Swag Ideas For Your Next Conference or Event

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Conferences are great opportunities to build your network, stay up-to-date with industry trends and learn something new. Boost your company’s presence at events with some awesome swag to win the trust of attendees! ‘Swag’ refers to free giveaways that feature a company’s logo and message. It is the perfect

What Kind Of Promotional Apparel Should You Opt For In 2017?

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There is no doubt about the importance of promotional apparel as effective giveaways. They have been used to highlight brands for many decades now. A positive fact about promotional apparel is the way it keeps evolving in terms of fashion and fabric used. So what kind of apparel should

Why a CRM is Essential for your B2B Marketing Efforts?

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B2B sales processes are time-consuming and take a lot of effort to bear fruit. This is because customer relationships need a lot of nourishment. Unlike B2C, the target audience in B2B marketing is limited and doesn’t get swayed easily by marketing talk. A B2B lead is usually converted after

All You Need To Know About Lead Magnets

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  Not many people are aware of lead magnets and the importance they hold in the digital world. Let’s start with the basics. Ask any marketer and he/she will tell you how difficult it is to gain genuine email IDs of your target audience. In most scenarios, they purchase

7 Tips to Meet With Marketing Success In 2017!

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The last few weeks of 2016 have arrived! How prepared are you to refresh your marketing campaign in 2017? Are you ready to fight the marketing onslaught that will be unleashed by competitors? In this article, we will provide you with easy-to-implement tips to make sure you use the

8 Straightforward Tips To Increase Brand Loyalty

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Taking the leap from being an ordinary service provider to one that is in high demand takes a lot of effort and determination! Do you have clients who have been loyal to your brand for years? If your answer is yes, then you should consider yourself lucky! Not many

How to Use “Thank You Customer Week” to Keep Them Coming Back for More!

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Hell hath no fury like a customer ignored! In most businesses, 68% of lost customers switched to competitors because they didn’t feel appreciated. This means that you have the power to cut down customer attrition by 68% simply by showing a little gratitude! When you appreciate your customers, they

2016’s Top-5 Super Bowl Commercials

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The Super Bowl season is that time of the year when people really look forward to watching advertisements! Even non-football fans watch the Super Bowl for the quirky, funny and smart commercials that air during the big game. NFL’s annual football fiesta has a history of dominating the airways

6 Ideas To Reuse Excess Giveaway Items

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Here is a scenario witnessed often in the promotional industry: The marketing team over buys their promotional giveaways to ensure nobody goes empty-handed from an event. The event is a success but it leaves behind a lot of giveaway items. The problem is that these items won’t be sufficient