Promotional Products vs. Other Media: A Comparison

Author: | Categories: Uncategorized No comments
This article aims to put to rest any arguments that promotional products are inferior to other marketing channels. The findings featured here are from the ASI Ad Impressions Study for 2013. The participants in this study varied from business people and students to end-consumers. Highlighted below are some interesting

Promotional Products vs. Print Advertising: A Comparison

Promotional products and print advertising are two of the most sought after marketing channels. Both are capable of reaching out to target audiences far and wide. However, promotional products are miles ahead of print advertising when it comes to the impact made on audiences. In this article, we explore

Top 10 Tradeshow Giveaways

Author: | Categories: Promotional Products No comments
The giveaways you choose to hand out at your next tradeshow will determine how well your booth performs at the event. You must choose promotional items that will serve as the perfect ambassadors of your brand, long after the recipient reaches home. The items you choose should be attractive

5 Low-cost Channels For Effective Brand Promotion

Author: | Categories: Branding, Business Tips, How To No comments
  Running out of ideas on how to promote your brand effectively? Fear not! This article will provide you with low-cost,high quality marketing tips for successful brand promotion. Every year, firms spend thousands of dollars on formulating a marketing strategy to promote their brand. But things don’t always go

Make Your Brand a Success At Tradeshows With Promotional Sweets

Promotional sweets as giveaways at tradeshows? Why not, sweets including chocolates, pretzels, gums, cookies etc, are well-received by individuals not only at tradeshows but also at conferences, product launches, sports events and more. And for those who don’t know, Wrigley’s distributed chewing gums as giveaways to advertise their product-

Holidays and Observances in USA August 2014

4 Must-Watch Viral Videos of Top Brands

Author: | Categories: Business & Marketing No comments
Social media has been used widely by many prominentbusinessesto promote their respective brands. While some campaigns may not have been impressive, others have managed to touch a cord. Below are some incredible social media campaigns that became an instant viral. 1.       Red Bull Stratos – “Freefall” Red Bull’s marketing

Create a Successful Business Plan with Tips from 5 Industry Experts

Imagine creating a detailed business plan decoding your present and future strategies, only to be told “Good effort, but we don’t believe this plan will work”. This is a situation every entrepreneur hopes to avoid, and certainly can. Ideally, an effective business plan must precisely highlight : Your business

Power Banks – Great Gifts to Your Customers

Author: | Categories: Branding, Business & Marketing, News No comments
Looking for ways to get your brand noticed instantly, include power banks in your marketing campaign. These handy tools will make great gifts for business executives, frequent travelers and students. And with your logo imprinted on these products, your brand is bound to gain quality exposure every time individuals

10 Ways to use Promotional products

Promotional products help businesses to promote their brand and build customer loyalty. A research by advertising specialties reveals that giveaways help create goodwill and gains you maximum return on investment. Thoughtfully chosen products reflect your company’s philosophy and help you meet your target customers’ needs. Featured below are 10