6 Things Businesses are Missing out on by not using Promotional Products

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We live in a world dominated by powerful marketing techniques. Look around and you will notice a lot of advertising campaigns targeting you. Some of these campaigns may use a subtle marketing approach while others are openly aggressive. It’s up to you to choose the right product for your

Understanding the Impact of Colors on Branding and Marketing

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Colors play a vital role in branding. Most customers associate a brand with its colors. Brands such as Coca-Cola and Apple have established a cohesive identity with their branding colors. It is necessary to set apart personal preferences while selecting a branding color.

8 Creative Giveaway Ideas for Successful Events

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Events provide the perfect opportunity for businesses to interact with existing and potential customers. The size of an event and the way it is conducted will go a long way in ensuring its success. There are many ingredients that make an event a success – giveaways rank prominently among

8 Questions to Prepare the Perfect Email Marketing Strategy

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Emails play an important role in society today. Research by the Radicati Group showed that an average of 200 billion emails was sent globally every day in 2015. This staggering figure proves how crucial emails are to people around the world. Early on, the majority of emails were of

6 Back to School Marketing Giveaways

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Back-to-school season is just around the corner. It is looked forward to by kids and parents alike. But the truth is that while some kids love returning to school after summer vacation, others prefer staying at home! So a lot of schools try to ensure that the transition from

5 Custom Floor Mats For Marketing

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Custom floor mats offer excellent branding opportunities. They are ideal for offices, restaurants, and other facilities that have outdoor and indoor spaces accessed by a lot of people. This article will help you use floor mats to their full marketing potential. Are you aware of the marketing strength offered

All You Need To Know About Screen Printing !

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Screen printing has been associated with the promotional products industry for many decades. It features technology that is fast and cost-efficient. A lot of businesses opt for screen printing to personalize giveaways. The imprint output offered by screen printing is clear, durable and can last years without fading. What

Buyer’s View on Promotional Products – A Survey

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Keeping a close eye on the latest developments in the promotional products industry helps distributors understand the preferences of promo product buyers. The following infographic showcases the findings of a survey by ASI. The correspondents are end-buyers who were asked which factors they consider while buying promotional products. Take

5 Reasons Why You Should Opt for American Promotional Items

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Visit a retail store in your area and explore the range of items on offer. You will notice that a lot of products come with tags that say they are made in China, Vietnam, Taiwan or Mexico! The last two decades have witnessed manufacturing processes taking a back seat

12 Interesting Facts About Promotional Products

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Promotional Products play a vital role in building brand value for businesses. They help customers identify and remember brands for a long time. Promotional products are useful and will be retained by recipients for a long time. They ensure low-cost mass outreach and offer great value for your investment.