6 Tips To Convert Cold Calls Into Hot Leads

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A great deal of courage is required to make cold calls. There are many factors you have to consider before you make your sales pitch and try to convince the person at the opposite end about your offer. Cold calling will take your prospect by surprise. He/she may be

6 Steps To Arrive At The Perfect Tagline

Just Do It! – Nike I’m Lovin’ It! – McDonalds Betcha Can’t Eat Just One! – Lays These are just some of the taglines that have captured the imagination of consumers all over the world. A quality tagline will do a good job of conveying your company’s message to

December 2014, Holidays and Observances in USA

December is finally here! It’s time to launch a final marketing campaign for the year. Here are some pointers to help you with your marketing campaign in December: Show the humane side of your business by observing Universal Human Rights Month. Use giveaways to gain goodwill for your brand!

The 10 Common Mistakes Of Marketing

“Marketing is a contest for people’s attention.”                                               – Seth Godin, American best-selling author This quote explains, in simple words, the role played by marketing in driving businesses forward. Only the best survive a contest – this fact is more pronounced in marketing. One mistake and your competitors will zoom

7 Steps To Use Promotional Products Effectively

“Marketing is a contest for people’s attention.“ – Seth Godin, American best-selling author Every year, hundreds of businesses invest in promotional products to highlight their brand. While most people have no doubt about the effectiveness of giveaways as powerful marketing tools, there is a general uncertainty over how they

Why Are Promotional Products Effective As Brand Reminders?

The primary goal of any business is to connect with the target audience. Here is a fact – a customer will work with you only if he feels he can trust your brand. It’s time you went the extra mile to ensure current and prospective customers stay loyal to

10 Business Quotes To Inspire And Drive Your Company Forward

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According to a 2013 Forbes article, a staggering 543,000 new businesses are launched every month in the USA. But here is the twist – did you know that more companies are shut down than launched every month? This depressing figure points out to a reality – thousands of entrepreneurs

The 10 Commandments Of Online Marketing

An increasing number of businesses deploy wrong strategies in pursuit of excellence online. It is time to set things right with the 10 commandments mentioned in this article. If you own a website or wish to seek a presence online, then this article is for you. Read through these

10 Fun Giveaways From Promo Direct

Most people think that giveaways are boring. They’ve never been so wrong! At Promo Direct, we have a range of giveaways that are appealing to young and old audiences alike. These giveaways are capable of injecting a sense of fun into your marketing campaign, ensuring you connect better with

8 Social Media Marketing Ideas to Celebrate Events and Holidays

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As you already know, social media marketing is all about engaging with target audiences. The goal of this engagement is to increase awareness about a company’s products/services in a positive manner. As a result, the company gains a quality online reputation that will last for years. One of the