It’s an occasion when struggles of the past are remembered and accomplishments cherished. It is a day to make resolutions for the future and explore untapped potential in such a way that women lead a better, self-reliant and independent existence.
You can promote International Women’s Day by giving away pink giveaways to female customers and associates. Women love gifts and they will appreciate your gesture for giving them thoughtful gifts on this day. If they like your products, they are likely to get associated with your brand for long and recommend your services/products to others as well.
A research by MediaPost revealed that 79% of women prefer trying out new products or services and 80% would solidify brand loyalty. So what better way to promote your business than giving away worthy gifts on this special day?
Here are some of the popular pink giveaways that you can give away to female customers:
1. Bella – Ladies Rib Tank Top: If you are looking to give apparels then tank tops would be a great option. Give them away at your store or office and let them become walking billboards for your brand.
2. Manicure Set: Manicure sets make great gifts for women as they can treat their hands and feet whenever they want.
3. Vivid Pen: You can never go wrong with these pens. They are handy, compact and can be distributed to your recipients anywhere.
Count on Women’s Day as the perfect occasion to highlight your brand. Remember that a thoughtfully given product can project your brand image effectively. Brand these products with your logo and make your gifts unique.]]>
As the famous saying goes, “Everyone’s Irish on March 17th! ”, this day is marked by wearing green, eating Irish food, using shamrock decorations, conducting parades and frequenting pubs.
So if you are planning to host a sales event, wish to inspire your employees by giving them memorable gifts or want to spread a word about your brand, then make the most the of this fun-filled festival by giving your recipients any of the following St. Patrick’s Day gifts.
1. 23 oz. Beer Glasses: These glasses will make perfect gift ideas as most people celebrate this festival by dining and drinking. Give imprinted glasses to your customers or employees as a goodwill gesture. It will help in spreading awareness about your brand as people will continue to use these glasses on other occasions as well.
2. Gildan T-shirt (Colored): Since everyone switches to green on this day, you can distribute green colored t-shirts to customers at your store. They will appreciate your gesture and may end up becoming your loyal customers.
3. Koozie Collapsible Can Holder: If you are looking for affordable and worthy items to give away to your employees, a few can holders with your company logo can be a great idea.
4. 17 oz. Mood Stadium Cups: Let your customers enjoy a game of rugby or soccer while drinking their favorite beverages in these stadium cups!
With these products, you are assured of a memorable marketing campaign on St. Patrick’s Day!]]>
Create an Environment Where Creativity can Thrive
Provide an attractive and comfortable environment where ideas are free to flow. Jazz up the walls with colorful art and thought-provoking quotes. Place plants and flowers in prominent places, or allow employees to sit near a window. Encourage employees to personalize their work spaces in order to give them something to look at besides the walls to their cubical. People think better when surrounded by items that make them feel good, and covering the office with colors, patterns, and images will help stimulate creativity. However, you’ll need to change up the office environment to continually provide inspiration. Change up the furniture arrangements, hang different pieces of art on the walls, or even change up paint colors. When your employees can see their world in a new light, it will spur the type of creativity you need from them.
Host Mini Think-Tank Sessions
Use outside-the-box brainstorming sessions to allow your employees to throw out ideas and build off of eachother’s ideas. In most cases, the first couple of ideas people come up with are the safe and obvious. Have them write down their two immediate impressions, put them aside, and then throw out any ideas except those to the group. These initial thoughts can always be revisited later. Record all ideas without comment or criticism. Even ideas that seem silly at first can be tweaked and re-vamped, and eventually turned into brilliant ideas. If you create an environment where your employees aren’t embarrassed about their opinions, or afraid to throw out a dumb idea, these sessions can be very fruitful.
Create an “Idea Station”
When you aren’t having brainstorming sessions, provide a ways for employees to express and write down potential ideas. In between group sessions, turn a corner of the break room into Creativity Central. Mount a large white board and supply colorful makers. Every Monday put a new problem, situation or stimulating thought on the board for workers to respond to anonymously. Encourage workers to suggest topics for the creativity board. These topics can be work-related, or they can just be industry-related topics to get people thinking. People will look forward to a new challenge every week, and fostering a healthy competition between employees for the best idea will surely produce some good results.
Shake it Up with a Break
Regular breaks have been proven to foster creativity and prevent burn out. Designate a set time each day for everyone to stop work and gather to talk, drink coffee, walk laps around the building or halls, sit outside on nice days, or even engage in pool, basketball, air hockey, or one of many other desktop games available. If space permits, leave out an in-progress jigsaw puzzle. This kind of informal atmosphere promotes camaraderie and often results in employees bouncing ideas off one another. Depending on the size of your company, you can use retreats or special trainings as a time to really change up the scenery. Some businesses have used Atlanta conference facilities for retreats and conferences in order to get the employees out of the office. Changing up the flow of their regular work day will inspire new ideas and refresh the minds of your employees. Hosting a small retreat would give you the perfect opportunity to have a training, form brainstorming groups, and other activities that will inspire innovative thinking.
Listen to Your Employees
Trust, appreciation, and incentives go a long way when it comes to inspiring your employees. Implement as many of your workers’ ideas as is feasible. Some will need a trial period to judge the effectiveness, but if your employees make suggestions, show them that you’re open to trying them. Even if an idea is not taken to complete adoption, you have proven that you take your employees seriously and value their ideas. When someone’s idea becomes operational, give them an award or some kind of public recognition, a bonus, allow them to come to work late one day, let them use a reserved parking space, or whatever you deem appropriate. Sometimes a paycheck isn’t enough to get employees to do innovative work, they need a little extra incentive. Once your employees see how much you appreciate new ideas and forward thinking, they’ll strive a little bit harder to come up with the next big idea for the company.
Some of the best and most creative ideas come out of unexpected moments. Inspire your workers by providing a stimulating atmosphere where they can aspire to helping your company become better in every way. Making a few alterations to the company’s schedule, atmosphere, and meetings will help you generate innovative thinking. If you and your company are looking for the next big idea, don’t look to the competitors—use the brilliant brains you already have at your disposal.
This is a guest article submitted by Dixie Somers]]>
Wristbands are available in several materials such as rubber, plastic, silicone and vinyl. They serve as ideal tools to boost sales and brand awareness. You can imprint logos, bar codes, web site addresses, taglines on these accessories.
If organizers are hosting concerts on different dates, then they can give these wristbands with dates printed on them to the participants. It is an easy way to keep intruders away from concerts. These intruders can incur huge losses to organizers since they don’t buy tickets and pose threat to security. So, if you want brand awareness, quality security and a boost in sales – all at the same time, then customized wristbands are the right tools for you.
Wristbands are also used to create awareness for particular cause such as cancer, AIDS or to highlight any other important issues. These bands are affordable, look stylish and catch the eye of everyone. Your recipients will thus become walking billboards for your brand.
Whenever wearers glance at these wristbands, it will remind them of your brand, a fun time they had at a party and the individuals they met.]]>
1. High Utility Value: Lanyards can hold a wide range of items such as keys, passes, IDs, membership cards and flash cards. Since, they have a purpose and are practical, most companies around the world use these to promote their brand.
2. Everybody loves freebies: Research reveals that individuals like to receive freebies and will keep them for long, especially if they are useful. If lanyards have swivel hooks or clips, then customers can attach anything to them.
3. Quality imprint area: Lanyards have an impressive imprint area. Your company logo, texts or designs will stand out on these lanyards; thereby making it visible to more people.
4. Economical giveaways: They are affordable and can be easily distributed at tradeshows, meetings, events and conferences. Moreover, you can obtain attractive discounts on bulk purchases. This factor is important in any business endeavor particularly, when prices of most items are increasing.
Here are some lanyards that will interest you: Cotton Personalized Lanyard Neck Cord, Hang In There Promo Lanyard and Value Circle Badge Holder. Also visit our Lanyards section to explore the wide range on offer.]]>
We, at Promo Direct, pay tribute to this great actor by recollecting his Top 5 performances:
1. Truman Capote, Capote (2005)
Hoffman played the role of an anonymous writer in Capote who researches for his book, ‘In Cold Blood’ and develops a close bond with murderer Perry Smith. This movie won him an Oscar for best actor.
2. Lester Bangs, Almost Famous (2000)
Although this movie did not set the cash registers ringing, Hoffman’s role as Lester Bangs—a legendary music writer—won him many positive reviews from critics. He convincingly played the character of a drug-abusing and weary mentor to William (the central character).
3. Bachmann, A Most Wanted Man (2013)
Hoffman played the role of an intelligence agent Bachmann in this movie, which was an adaptation of a spy novel written by John Le Carre.
4. Owen Davian, Mission Impossible III (2006)
He essayed the role of an arms dealer in this action packed movie. His performance added weight to Tom Cruise’s role. The movie was a blockbuster and won him many accolades for playing the role of ruthless villain to core.
5. Lancaster, The Master (2012)
His role as a leader of religious sect in the movie was critically acclaimed, including an Oscar nomination for the best supporting actor.
We have lost a prolific and talented actor but we will always treasure his performances and remember him for his acting prowess. Rest in Peace, Mr. Hoffman. Thank you for the memories.]]>
Promotional products are probably one of the most effective and simple ways to build and promote your brand. If you feel that your brand is currently unclear or non-existent, take the time to come up with attractive images and wording to represent your goods and products. Then, affix these images and words on promotional products such as coffee mugs, pencils, or t-shirts.
Become A Thought Leader
Although people will often listen to anyone, they are much more likely to listen to an expert. Since this is the case, becoming a thought leader (an individual who possesses extensive education and experience in a certain subject) can greatly help you as you build your brand. Thus rather than merely focusing on coming up with catchphrases that your prospective clients will like, you can help your brand look sophisticated and smart by showing the public you know all about the goods and products you’re selling them. In this way, you give your brand a definitive edge that is marked by its possession of savvy, informed leaders.
Professional Graphics and Logos
The use of professional graphics and logos will play an integral role in ensuring that your brand doesn’t appear to have an unclear or non-existent presence in the market. This is the case for several reasons, including the fact that graphics and logos give your brand a definitive image that will likely stick in the mind of your prospective clients. Professional printing companies in Pittsburgh suggest that businesses try to incorporate the same color scheme in their logo, promotional products, and any other place it can be applied. By always using the same color or colors, you will make your company name and logo more recognizable and familiar to the public. The use of aesthetically appealing color schemes, mascots, and fonts is a great way to ensure that your customers can’t get your goods and products off their minds.
Create A Great Video
As many marketing experts know, videos have become one of the most effective ways for businesses to advertise the goods and services they offer. Additionally, creating a great video advertisement can be a great way for your business to build and promote your brand. In creating your video, be sure to include icons, logos, mottos, or images that have come to be associated with your company. Remember: YouTube currently reels in 1 billion unique visitors every month, so this is a brand-building and marketing opportunity you don’t want to miss.
Study Your Competitors
One of the best ways to build and promote your brand is to analyze what your competitors are doing. This is important because your biggest branding goal should be to create a unique, differentiated image for your company. For example, if you discover that your biggest competitor is known for using images of supple red lips to advertise its lip gloss, you should avoid these types of images in your own ads. By figuring out exactly what types of mottos, logos, and icons your competitors are using, you will know which aesthetics and wording to implement and which to run away from.
Although you may think building and promoting your brand is a difficult or impossible task, it doesn’t have to be. By implementing some or all of the strategies listed above, you can effectively market your business and see the continual growth and expansion that you want. Good luck!]]>
Instead of giving away the usual office supplies, focus on spreading your brand outside the work environment. This strategy of using kitchen products as promotional gifts will help your brand stand apart from your competitors.
Kitchen Products for Everyone
1. BBQ sets:
BBQ sets are products your clients can use at picnics, outings or even their own backyards. The perfectly grilled hotdogs and hamburgers will get your clients and their guests talking about your brand. You can choose your pick from the 4pc BBQ Set, BBQ 5-Piece Set and Sizzler 5-piece BBQ Set as they will not only make worthy gifts but will also proudly showoff your logo.
2. Pizza cutters:
With pizzas becoming popular among individuals of all age-groups, distributing pizza cutters such as Supreme Pizza Cut-it will be a good way to showcase your brand.
Magnets such as the Magnetic Memo Board, 4-Color Business Magnet 20 Mil and Rectangle 4 3/4 x 7 Magnet are useful gifts and a great way to showcase your company. They are cost-effective and available in several shapes, sizes and themes. Let your clients stick these on their refrigerators or wardrobes and thank you for giving them such thoughtful gifts.
4. Promotional Potholder:
A Potholder is ideal for holding hot kitchen utensils. You can buy it in bulk at prices that are cost-efficient. Distribute them and let them serve as mini billboards in your recipients’ kitchen.
A lot of business think a couple of times before launching employee recognition programs. They often think that it is a waste of money and will not yield anything productive. This is wrong. Featured below in this article are 7 reasons why you should give away awards. If you read them carefully, you will realize that most reasons overlap with each other. So go ahead and pamper your employee!
1. Promotes Your Brand Name
Employee recognition awards work in same way as promotional products. They highlight your brand name and remind your recipients of your company name wherever they are displayed. So get your company name and logo imprinted on recognition awards. They will serve as ideal advertizing billboards for marketing campaigns. You can order these awards in bulk and avail discounts.
2. Encourage Stronger Performances
Rewards generate motivation among employees, lead to job satisfaction and encourage them to perform better at the workplace. It encourages healthy competition among employees as every individual strives to do better. It increases productivity, which means higher profits for organizations.
3. Retain Quality Employees
Due to economic upheaval around the world and greater attrition rates, employees often change their jobs and look out for better job opportunities. It has become difficult for employers to retain a pool of talent within the organization. In such circumstances, it is important to recognize the efforts of performing employees as it motivates them to remain loyal to the organization.
4. Achieve Goals
It is easy for an organization to achieve long-term as well as short-term goals if its employees are motivated. A company that offers awards to its employees has a right mix of experienced and skilled individuals. This scenario is not seen in companies that ignore such reward schemes.
5. Customer Satisfaction
Employees who are recognized by their employees are productive, less stressful and satisfied. This translates into greater customer satisfaction. If your customer care or sales representatives are happy then it reflects in their attitude and the way they interact with customers. It will help in retaining old customers while attracting new ones.
6. Research Proves it
Recently, The Walt Disney World Resort started employee recognition awards for their employees. It lead to a 15% increase in employee satisfaction rate which was noted by immediate supervisors. The result showed higher customer satisfaction scores, strong willingness to return and increase in sales.
7. Strengthen Relationship with Clients and Customers
Employee recognition gifts are classic gifts that will strengthen your relationship with customers and clients. It will help you connect with individuals and develop your business under a common roof in a way that is not possible in a board room.
Hope these 7 reasons convince you to go for recognition programs. So go ahead and place an order for trophies, plaques and other awards to inspire your employees and clients.]]>