Social Media Archive

The famous and the forgettables of Google & Twitter- 2010

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Google’s annual most searched list – the Google Zeitgeist is out! Celebrities, movies, music and chat sites dominate the list. The US list of’ fastest rising’ and the ‘fastest falling’ is exactly half similar to the global searches with a few positional changes of course. IPad may have come

The Brand image contest – and the winner is…Customer loyalty!

Picture this: You are the owner of ‘Successfully Successful’ – an imaginary company that has everything going right for it. Your branding strategies are impeccable – you believe that ‘new’ never gets ‘old’ and regularly update your gradually increasing products and services catalog, you diligently make your presence felt

Social Media – for friendship or business marketing?

Those of you who start, spend and end their day on social networks, use it for online business opportunities and take pride in their rapidly widening virtual friend/follower-circle, am sure you haven’t missed two ‘gasp, choke and splutter’ events related to social media, that each of the past two

Online business opportunities on Social Media – The Facebook Marketplace

As a teenager I loved the garage sales in my neighborhood primarily because they stimulated and satiated my curiosity. I have purchased some really amazing stuff from these sales over the years and some of them still stay with me, as fond collectibles. As an adult I got to

Social media – your business blackboard

I couldn’t help but smile when I read about Victoria Ipri’s e-book dilemmas. The CEO of Modello Media, Inc (a Philadelphia-based e-marketing firm) who wrote an eBook Social titled Media for the Clueless was absolutely sure that it would find takers. After all, even today, many businesses are still

Ten Commandments of writing a business bio on social networks

I: Make thy bio site-specificDifferent social networks have different space provisions and making a standard bio may not work. For example in LinkedIn you get all the space you want but sites like Twitter give you a meager 160 characters to describe yourself in entirety. The smart way to

How to use Social Media Tools to expand your customer reach

There are different credible ways to use online marketing tools that can bring in more traffic and potential customers. Online marketing provides the needed scope to your audience to participate in the brand promotion process as the trend of involving audiences and target customers in the promotion activities has