Archive for the 'Social Media' Category

Sep 22 2011

What’s Your Twitter Traffic Quotient?

Published by under News,Social Media

Twitter has come to the rescue of website owners, social media marketers, news organizations, and the like, who want to keep track of how much referral traffic they get from Twitter with the announcement of a new Web Analytics tool, last week.

This tool is currently free and is in beta. It will help website owners determine three basic sets of information:

1.)    How much of their website content is being shared across Twitter

2.)    How much traffic comes from Twitter to their site

3.)    Gauge effectiveness of their Tweet Buttons.

The tool will initially be accessible to a select group of partners and go on to be available to all website owners in just a few weeks, reported Poynter’s Jeff Sonderman.

Twitter has over a 100 million users most of whom “tweet” on Twitter with the aim of increasing traffic to their websites, blogs, etc. Right now there are only a few options available for websites to analyze their Twitter-driven traffic, and what is available is not only pricey but seldom effective or reliable. Third party products like bit.ly enterprise, Radian6, etc., disappoint at best! So this new tool from Twitter comes as some respite for all!

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Jul 06 2011

MySpace was sold for a reported $35 million

Published by under News,Social Media

Facebook has managed to leapfrog MySpace by a mile and a double with over 700 million members, 157 million visitors in the month of May alone, and an ad revenue of $2.2 billion!

How did it happen that a business which started in a Harvard dorm room overpowered and brought down to its knees another that was started long before and even had corporate backing?

a) One theory goes that “Facebook was more effectively designed to appeal to young Internet users than MySpace was.”b) Another theory is that News Corp. simply “did not understand the Internet well enough to steer MySpace toward regular Internet users, and instead tried to use the social network as an instrument to promote its Fox products.”c) Or was it the advertising clutter on MySpace that did it in? MySpace struck an advertising deal with Google and since then the site was replete with marketing messages.

What do you think it was?

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May 04 2011

Facebook launches new ‘Send’ button

Published by under Social Media

Facebook has once again delighted its users with yet another feature. Last year Oct, Facebook had introduced “Groups” button. It has already led to more than 50 million groups. Austin Haugen, the honored Product Manager for Facebook, has renovated this giant social – network, with a new “Send” button, on Monday the 25th of April 2011.

Wow! What’s this about?

We are familiar with the “like” button which shows up on websites that features Facebook incorporation right? The Send button will neighbor it.

By clicking on the Send button you will see a pop-up that will allow you to send the Page, or an article or may be just a link, only to those you choose.
This way you secure you sharing only to the selected individuals unlike the traditional share button, as not all things we share are relevant to everyone we know on Facebook.
Nevertheless, The Wall Street Journal, People.com and Orbitz, The Washington Post, and about 50+ sites have already incorporated the “Send” button on their website.
Seems like the “Send” button is going to be as widespread as the Like button.

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Apr 25 2011

New +1 Button in Google Search

Published by under News,Social Media

Google\’s new +1 buttonGoogle has taken its commitment to making its searches user-friendly to another level with the introduction of a new “+1” feature that is currently in the experimental mode. Appearing in quick succession after the implementation of their “website blocking” service, this one (similar to the Facebook “like” button) is their first step in the world of social media on their search engine platform.

“Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for ‘this is pretty cool.’ To recommend something, all you have to do is click +1 on a webpage or ad you find useful,” says an insider from Google.

To check out this feature, you need to sign in to your Google account and sign up for their “experimental search site.” Once you do that, you will get to see the “+1” tab next to the search result. Then you can recommend a particular website to others on your Google “contacts” list by simply hitting the +1 sign. For instance, if you have +1’ed  www.promodirect.com after signing into your account, whenever anyone in your contacts is looking for promotional products on the net, Promo Direct will show “+1 like” from you and consequently will be recommend to your friends and contacts.

Google spokesman says, “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”

So we want to know what this means for online businesses. Here is how it will impact them:

  • User power and website ranking: With the +1 feature and easy means to block the website, Google has given power over the fate of online businesses to its users. If your website is not preferred by users, you run the risk of getting blocked or not getting a much-coveted +1 preference, thereby affecting traffic and sales.
  • +1, a part of Google Algorithm: Google plans to make +1 feature a part of their algorithm. They believe that if the users like a particular website, it gives them a good reason to rank it higher than others. So one more thing to keep you on your toes while worrying about where you rank in Google searches.

Google’s +1 feature promises to create a great user experience for its loyalists, though websites and businesses might have another take on it! Let’s wait and watch…

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Apr 06 2011

You Can Now ‘Hide’ Sites In Google Searches To See More Of What You Want

Published by under Social Media

Apart from introducing the new criteria of “relevant content” in its algorithm, Google has come up with a new feature that will enable users to block websites they don’t want, in their search results. The feature has already been implemented and will soon be available for usage worldwide. Try it out sometime! A spokesman on the official blog of Google says, “…you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to ‘Cached’” that reads “’Block all example.com results”.”
You now have the power to decide if a particular search is relevant to what you are looking for. Aimed to bring convenience to users, this feature will prevent websites with irrelevant content from appearing on top rank searches that you do in Google.

So, how exactly will this impact online businesses and “content farms”?

Google says, “We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.” What this implies is that if Google finds a particular website being blocked by a significant number of users, they might consider banning it in the future altogether from their search results.

With this announcement by the search engine giant, it’s time we pull up our socks and ensure that websites are not optimized for irrelevant keywords. So the prime focus of an online business should be to create relevant and unique content that the reader will find useful, engaging and interesting. Make your keywords relevant to your products/services so that a small business searching for that particular product/ service sees it listed amongst the top searches in Google. The other thing you can do is add unique facts related to your niche on your website by way of articles, so that you engage readers. By making the content relevant in this way, you are unlikely to be blocked by users and thereby by Google.

To conclude, a wise business strategyis to keep your audiences happy by providing them with content that is relevant to their searches. This also ensures a brownie points in the form of repeat visits from interested customers and a consequent higher page rank.

 
 
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