Archive for the 'Promotional Products' Category

Jul 29 2013

25 Reasons Why Promotional Products Offer The Best Marketing Options For Your Brand

Published by under Promotional Products

Several businesses around the world rely on promotional Items to boost their brand power. Featured here are 25 reasons why you too should opt for this mode of marketing!

1. Quality recall

Did you know that 76% of participants in a 2010 survey could easily recall the name of the advertiser who gave them a promotional product in the last 12 months? Compare it with this fact – only 53.5% of this same group of participants recalled the advertiser in a newspaper or magazine the previous week.

2. Long-lasting impression

This same survey revealed that 52% of participants pursued business opportunities with the advertiser after receiving the promotional product. An impressive 52% stated that they had a favorable impression of the advertiser after receiving the item.

3. Repeated exposure

The exposure provided by giveaways is very high. Recipients are likely to use your products in public, giving your brand quality visibility. The more frequently the item is used and viewed, the greater the return on investment for the advertiser.

4. Superior brand awareness

Giveaways do a good job of spreading awareness about your brand. Introducing a new product? Use a giveaway to announce its arrival.

5. Positive attitude toward advertiser

A recipient will begin to trust the advertiser more and seek his services when it matters.

6. High utility value

Promotional items are practical in nature and will be used by recipients in their daily lives. Your customers will thank you for giving them a quality bag or pen.

7. Conventional marketing mediums on the decline

While television and the print media are frequently used to highlight brands, they are often considered too expensive and lacking in recall value. As a result, people are relying more on giveaways to highlight their brand.

8. The best way to keep your brand in front of target audiences!

An item like a calendar or clock will not be discarded but will be kept in constant view of the recipient, helping them remember your brand more often.

10. Amazing variety

There is a huge variety of giveaways to choose from – stationery, drinkware, apparel and lots more!

11. Adding a personal touch

Giveaways can be personalized to your satisfaction. A business owner can be assured that the recipient is using a product that is the true ambassador of his brand.

12. Quick promotion

Giveaways bring about instant results – as soon as your recipient receives them!

13. Gain their trust

For a business, it is important to gain the trust of the target audience. Promo items achieves this with ease!

14. People love receiving giveaways!

Who doesn’t love receiving a quality freebie? Gain the appreciation of your clients for giving them a product they can use.

15. Low cost

Promo items are cheap since you can buy them in bulk. If you do the calculations, you will realize that they are far cheaper than the prices available at actual stores.

16. Creative outlet

You get the opportunity to be as creative as you can to launch a visually appealing product. This helps you connect with your audience in a quick fashion.

17. Business usefulness

Business owners can use giveaways for a wide range of purposes. Whether it’s as business gifts, appreciation tools, tradeshow items or as part of orientation programs, promo items are always useful!

18. Add variety to your marketing mix

Already have a marketing plan in place? Add variety by adding promo items to your marketing campaign.

19. Direct impact on the target audience

No other marketing campaign provides a direct impact with the target audience like giveaways do. They can actually feel and use your product.

20. All kinds of budgets

Point no. 15 talks about the low cost factor of giveaways. Businesses looking for expensive items will find classy pen sets, wine glasses or golfing items to match their fancy.

21. Improving trade show traffic

If you have an event coming up, then you will do your business a world of good by handing out giveaways. This will bring more people to your booth.

22. As a recognition tool

If your employees are performing well, they should be awarded. Choose from cost-efficient items to make them feel special.

23. As a customer retention tool

If you want your customer to continue doing business with you, then give away handy items that will keep them hooked to your brand.

24. Associate with a cause

Want to support a NGO? Or spread brand awareness during a campaign against breast cancer? Use wristbands, sanitizers or other such useful giveaways.

25. Worldwide visibility

Have clients that reside hundreds of miles away from your office? Send them personalized greeting cards. Or you could use luggage tags with your logo on them so that your brand gets noticed wherever your recipients travel around the world.

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Jul 29 2013

Becoming A Supplier For The Promotional Industry

Published by under How To,Promotional Products

The sophisticated promotional industry is run by talented professionals with an eye on efficiency and quality customer care. In this article, we take a look at how you can become a supplier and excel in this industry:

1. Are you a manufacturer?: Do you create consumer items that can be of good use to end-users in the promotional industry? For example, gift items, apparel or stationery? If your answer is yes, then you are welcome to join the promotional industry!

2. Become members of PPAI, ASI or both: The Promotional Products Association International (PPAI) and the Advertising Specialty Institute (ASI) are umbrella groups for distributors and suppliers in the promotional industry. These associations enforce stringent rules that should be followed by suppliers. Being members of these associations will lend you credibility and give distributors a reason to do business with you.

3. Create an effective team for your business: It is important that you have the best talent at your disposal to take your supplier business forward. Your sales team and customer representatives should be ready to take on an

4. Attend important trade shows: Make sure you visit significant trade shows held across America. For example, the PPAI Expo is hugely popular and attended by some of the most important figures in the promotional industry.

5. Launch attractive brochures to showcase your inventory of products: It is important to prepare brochures that will showcase the products you have on offer to the world. If your brochure is good in quality, then interested customers will keep them for long, using them to refer products they would like to buy for their brand.

6. Launch an interactive website to showcase your inventory of products: Printing a brochure is not enough. You have to go further and create a website for maximum reach. Ensure that you have a strong SEO strategy in place to boost your website up in keyword rankings.

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Jul 25 2013

Observing August As Children’s Eye Health and Safety Month

The month of August is celebrated in America as Children’s Eye Health and Safety Month. This special occasion coincides with a new calendar year for children – they will be returning back to school after a long vacation.

If you are a school teacher or administrator, then you must be aware that August is when children are given immunizations and other important healthcare services.

During the summers, children play a lot in the sun, leaving their eyes exposed to harmful rays. You can educate children about the significance of wearing eyewear to protect their vision.

Business owners can give away items like the Junior Neon Sunglasses that are available in a variety of colors. Neon Sunglasses – White Frame is another product kids will love to wear.


You can also take this opportunity to give away some quality coloring books on a variety of health topics. Here are some of the exciting coloring books Promo Direct has in stock for you:

1. A Visit To Your Doctor: This coloring book has 16 pages of fun-filled activity, reminding kids about the importance of doctor visits.
2. A Visit To The Dentist: This coloring book teaches children the importance of oral hygiene.
3. Flash Teaches Fire Safety: This activity book uses word search, jokes and coloring pages to teach kids the importance of fire safety.
4. Fitness is Fun Coloring Book: This wonderful book provides kids with great tips to remain fit.


Click here to explore more coloring books.

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Jul 17 2013

Driving Businesses With Promotional USB Drives

Published by under Promotional Products

It’s been more than a decade since the very first USB drives went on sale. These pioneering flash drives were jointly sold by IBM and Trek Technology under the name ThumbDrive (known as DiskOnKey in the USA).

Over the years, millions of users from across the globe have used these practical electronic devices for their daily needs. Whether it’s to transfer files at the office or home, people have found it difficult to live without flash drives. The huge practical value associated with these devices made them a very popular giveaway for the promotional industry.

Today, hundreds of businesses across America rely on these devices to take their marketing campaign forward. If you own a business and are looking for some quality visibility/recall, then you should look no further than promotional USB drives.

Promo Direct has an impressive collection of USB devices that are available in a range of colors, sizes and storage capacities. Here are some of the most popular USB drives sought by Promo Direct buyers:

1. Matrix Swivel USB Drive: Featuring a convenient swivel action, this sleek USB drive is available in a range of attractive colors. Good lookers!
2. Oval Wood USB Drive: Featuring a wooden body panel, these stylish and cute-looking flash drives have acquired a good fan following among Promo Direct’s buyers.
3. Key Shape USB Drive: Featuring a metallic body, these key-shaped USB drives look innovative and ahead of its time.
4. Heart Shape USB: Featuring a stunning design, this product is given away by our buyers on occasions such as Valentine’s Day and World Heart Day.
5. Credit Card Size USB 2 GB: Featuring a unique credit card design, these items are ideal as giveaways for those in the financial, insurance and real estate sectors.

Also check out the entire range of flash drives offered by Promo Direct here. The utility value and durability of these products will give you excellent ROI, thanks to brand visibility that lasts years.

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Jul 09 2013

Making Back to School Easier for Kids with Promotional Goodies

A lot of kids get nervous when they return back to school after a long vacation. Some of these kids will be introduced to new friends, new teachers or probably even a new school! So schools often have a task on their hands to get the kids adjusted to routines – this process probably takes a week or two.

If you are a school administrator or teacher, you can make things easier for them by giving away personalized school items on the first day of school. These giveaways help them adjust themselves to the school in a quicker and more efficient manner. Find below some popular and interesting items available with Promo Direct to welcome students after an extended break:

School Packets: Hugely popular, each packet comes with two pencils, a wooden ruler, an eraser and a sharpener. The kids will love these items!

Aero Sportpack: Available in 7 exciting colors, these sportpacks will do a good job of highlighting your school’s logo. These bags are trendy and sturdy enough to carry a student’s belongings. They will love carrying these bags to school!

Auto Flip-Top Calculator: Get this quality calculator imprinted with your school’s logo and gift them away to students. This product has black rubber grips and a rubber keypad that is soft to use.

Therm-O-Snack: These bags are perfect for the kids to take to school. They are spacious, have a zipper closure and will keep food fresh till lunch time and beyond.

Apart from the products mentioned above, you will find a lot of other products here. Use these products alone or mix them together to make useful school combo gifts. What’s more, the incredibly low prices will ensure you come back for more!

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