Sep
26
2011
It’s almost October 31st and time for Halloween—our favorite fall holiday! Make this Halloween special for your employees, your existing, and potential customers by giving out promotional products that carry the festive spirit straight to their hearts along with your brand name.
Jack-o-lanterns, witches, ghosts and goblins, superstitions and apparitions are the focal point of the holiday for kids and adults alike. Add to the fun with promotional t-shirts, promotional toys, chocolates and candy. In fact, this is the season of tricks and treats! Why not treat your audiences to our exclusive range of promotional gifts and candies?! We have a delightful range of promotional candy, mints, chocolate pretzels, gourmet popcorn, cookie tins, and treat packets.
Promotional t-shirts can shout your custom message out to your prospects at any event this Halloween! You could put a grinning pumpkin or a boogeyman along with it on your chosen promotional t-shirt. How about a promotional product like a flashlight this Halloween, as most of the celebrations and festivity takes place at night. Promotional caps, mugs, and koozies too are business gift ideas that compliment Halloween events.
No party is complete without balloons! Give away custom imprinted balloons to ‘round off’ the festivity. Bring a touch of playfulness to your marketing strategy with promotional items and give them away neatly in customized Halloween bags.
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
Sep
16
2011
Embroidery—The logo is embroidered on the article and this is useful particularly for promotional products such as t-shirts, promotional sweatshirts, caps, and bags. To reproduce the logo or image on the substrate, a card is required. The rates for embroidery depend upon the stabbing number as well as the size of the logo
Laser engraving—A controlled beam of laser is used to literally burn the design into metal. The design turns out precise and clear. The color is obviously dependent on the color of the metal that is engraved. This method is specifically used on corporate gifts like executive promotional pens, drinkware, flashlights and other accessories.
Embossing—Utilizing a cliché or die, the design is pressed onto the article using high pressure. This method is particularly utilized with leather promotional items.
Digital printing—This technique utilizes a sticker with a layer of epoxy, which is a two-component resin. This layer enhances the product by giving a magnified look to the design that is under it while protecting the colors of the print from any wear and tear. This method is mostly used for USB drives and other expensive electrical promotional items.
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
Sep
15
2011
Your corporate gifts have to be imprinted in a certain way. Which method is used depends upon which product you have chosen, the type of logo you mean to have on it, and also the substrate or printing surface.
Silkscreen printing—The technique uses a woven mesh to which the design is applied. The mesh has a light-sensitive layer. A design film, which contains both illuminating and non-illuminating parts, is applied to this mesh and the whole is exposed to UV light. The unexposed parts of the film are washed out of the mesh, so the ink can flow. The article to be printed is placed directly under the mesh and ink is then pressed through the mesh and onto the surface of the article.
With this method only promotional products flat surfaces can be printed and it is possible to print one or more colors. Nylon and textile products especially, like promotional t-shirts, umbrellas, caps, and mugs are printed using this method. Promotional calendars are also imprinted using this method.
Pad printing—This method uses a metal plate called “cliché” The design is fitted photographically to this. Utilizing the pad, which is the actual image carrier, the design of the cliché is transferred onto the article. Different forms of the pad can be used to print various forms. One or more colors can be printed on most articles. Usually plastic promotional items are printed using this method of printing.
Transfer printing—The image carrier here is paper onto which the design is printed by screen printing. Heat transfer press is used to transfer the desired pattern onto a surface/substrate. This method of printing is particularly useful for printing products like promotional t-shirts, banners, ceramic mugs, bags, mouse pads, and umbrellas. This technique of printing is utilized especially for multiple color printing.
To Be Continued…
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
May
23
2011
There is no doubt that giving away promo items is one of the finest ways to boost your business. However, the type of product that you give plays a vital role in the success of your marketing strategy. One of the chief considerations in the selection is between outdoor or indoor
promotional items. Here are some pointers that will help you make a selection:
Visibility: The visibility of your brand will depend on the placement of a promo item. For instance if you give away outdoor promo products like promotional lounge chairs, they will give your brand name a lot of exposure when in use. However, these products are actually used once-in-a-while, so they have little recall value. Business gifts like promotional T-shits and bags, on the other hand are used frequently indoors and outdoors so will get both brand visibility and recall value for your brand.
Use: The frequency of the use of the promotional products has a huge impact on a marketing campaign. Outdoor items like flyers are used sparingly and have a low recall value. However, they hold a high esteem value, which can be leveraged for brand promotion. Indoor products however, are used frequently and have a high recall value.
Business Type: Choosing a corporate gift that resembles your business type helps your customers to associate your brand name with the product. For instance, if your business deals in making house keys, a key holder would make a good business gift. Similarly, if your business deals in selling home appliances, you might want to giveaway household promotional items.
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
May
13
2011
Have you ever received a
promotional product? A pen, a T-shirt, or even a coffee mug with some business name imprinted on it? The advertizing idea of giving away promotional items has gained widespread popularity since its inception in 1789. There is hardly anyone in the world today who does not receive a promo item at least once in their life. Here is a very creative chart that will give you interesting details about this widespread industry.
As depicted in the chart above, promotional products industry gains $15.6 million in revenue per year. Several surveys suggest that promotional items have an effective recall value, are great giveaways for brand building exercises, and inspire customer loyalty too!! A lot of businesses leverage this popular advertizing medium to their benefit by giving away promo items at their annual celebrations, tradeshows, and even business meetings. So, while planning an advertizing campaign next time, it might work well for you to have a budget kept aside for promotional giveaways and see your business soar to success!!
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
