Archive for the 'Promotional Products' Category

Nov 07 2013

Examining the Performance of Key Promotional Product Categories

Published by under Promotional Products

Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause.

This article features key data on consumer behavior vis-à-vis promotional items. We will briefly explore each product category to provide. The data used in this article is based on the research document the whitepaper “Defining the Disconnect: An Analysis of Channel Beliefs vs. Customer Needs in the Advertising Specialty Industry” by ASI.

Shirts

• Men own 1.5 times more promotional shirts than women.

• The average number of years men used a promotional shirt is 7.7 years. For women, the statistic is 6.3 years.

• Black is the most popular shirt color with 70.1% of men and 61.6% of women choosing it as their color preference for shirts.

Bags/Totes

• Women (6.6%) own more promotional bags/totes than men (5.2%).

• Women (69.4%) are more likely than men (39.3%) to use a bag/tote for shopping.

• Both men and women keep their bags/totes for an average of 4 years.

• Black, blue and beige/tan are the most popular bag colors.

Caps/Headwear

• Men own 3 times more promotional caps/headwear items than women.

• Both men and women keep promotional cap/headwear received for an average of 5 years.

• Black is the most popular cap color.

Writing Instruments

• Women (12.8) own more promotional writing instrument than men (10.7%).

• Both men and women keep writing instruments received for an average of 3.5 years.

Mugs/Glassware

• Men (6.2%) own more mugs/glassware items than women (5.1%).

• Both men and women keep mug/glassware items received for an average of about 5 years.

Desk/Office/Business Accessories

• Women (5.2%) own more promotional desk/office/business accessories than men (4.8%).

• Both men and women keep office accessories for an average of 3.2 years.

• USB memory sticks (54%) were the most popular form of product office item category.

Calendars

• Both men and women own about 2 promotional calendars.

• Men have higher expectations regarding the quality of calendars than women.

Hope these stats help you make wise decisions while going for promotional giveaways.

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Oct 22 2013

Promotional Products Focus : Writing Instrument & USB Drives

Published by under Promotional Products

This infographic provides valuable inputs on promotional products such as writing instruments (pens, pencils, etc.) and usb drives.

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Sep 24 2013

Celebrating World Teacher’s Day with Promotional Items

Published by under Promotional Products

World Teachers’ Day is observed universally every year on October 5th. This is a tradition that has been around since 1994. The main goal of such an observance is to generate constant goodwill and support for teachers and to ensure that future generations of children will be supported by them.

Educational International (EI) – a global federation of teachers’ trade unions – has stressed upon the importance of World Teacher’s Day and the fact that it should be observed with reverence every year.

Currently, World Teachers’ Day is celebrated in over 100 countries and efforts are on to spread its awareness further across the globe. In America, this special day is used to give away quality business giveaways at schools.

If you represent an institution or a business that would like to spread awareness on World Teacher’s Day, then you will do well by going for any of the products mentioned below:

1. Budget Briefcase: Economical with adjustable shoulder straps and front zipper pocket, this briefcase is handy to carry around and has space to fill in a lot of teacher belongings.
2. 11 oz. Cafe Mug: This economical ceramic mug is easy to grip and classy to look at. Teachers will love to take a sip from this sturdy mug!
3. Sleek Pen & Pencil Gift Set: Here is a sleek metallic pen that will make an excellent teacher’s gift. Accompanied by a matte black gift box, this product will win hearts in no time!
4. Keylight & Quasar Pen Gift Set: Available in four vibrant colors, this gift set comes with the best-selling Quasar pen and matching Rivet LED Keylight.
5. Matrix Swivel USB Drive 2GB: Let your recipients transfer work-related data or media files with these attractive USB drives!

Go on and visit Promo Direct to explore several other useful promotional items for your brand. You will be surprised with the array of giveaways on offer!

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Sep 13 2013

Highlight Your Brand This Fall With Promotional Items!

Published by under Promotional Products

Well, days move fast, don’t they? It seems like only yesterday when we were waiting for the summer months to start! Now here we are on the cusp of another fall season. The fall months of September, October and November are accompanied by soothing weather and beautiful trees – the perfect time for some meaningful marketing for your brand. Here are some promotional items from Promo Direct that you could use to highlight your brand or cause during the fall this year:

Fall Promotional Products

1. CC Ladies’ Zip Hooded Sweatshirt: This sweat shirt is available in 12 colors and features a metallic zipper, a matching drawstring and split front pouch pockets. A very stylish addition for your brand’s marketing campaign.

2. Port Authority® Fleece Jacket: This jacket for men features front zippered pockets, interior pockets and open cuffs. A solid looker, you can have your logo embroidered on these jackets for maximum impact among your target audience. If you are looking at fleece jackets for women, you could go for the Port Authority® Ladies Value Fleece Jacket.

3. Autumn Thanksgiving Greeting Card: Thanksgiving falls on November 28 this year. You could imprint your logo and message on these cards to reach out to customers (including prospects) wherever they are!

4. Little Thunder Halloween Tote: Halloween falls on October 31 this year. Why not join in the festivities by getting your logo imprinted on some quality giveaways? This Halloween-themed tote is one study and reliable bag that will last for long! Other bags you could look at include the Silver Reflective Pumpkin Bag and Fright Night Die Cut Bag.

5. Zippo® Insulated Bottle: This insulated bottle is designed to store cold or warm beverages at the right temperature. Definitely worth the money!

Some other products you could look into are the Anvil – Ladies’ V-Neck T-Shirt, the Gildan® Long Sleeve T-Shirt and the Ladies Nike Dri-Fit Micro Pique Polo. Hope you have a memorable marketing campaign this fall!

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Aug 23 2013

Celebrating Labor Day With Giveaways!

December 28, 1869 is a date most of us will not remember. But it does have significance in American history. The first ever Labor Day was celebrated on this date by the Knights of Labor, a secret society that featured Pennsylvanian tailors.

The American Federation of Labor resolved in 1884 to observe the first Monday in September as National Labor Day and also to designate it as a federal holiday. September 2, 2013 is when Lab.

Labor Day also has some other highlights. It signals the end of summer and Americans returning from their vacations. If you represent a company or institution, you should use Labor Day to highlight your products, services or cause.

Here are some promotional giveaway ideas for coming Labor Day:

Barbeque items: A lot of people host barbeque hangouts during Labor Day. Why not give away barbeque accessories such as the 10-Piece BBQ Set, the 4pc BBQ Set or the Grill Master Traditional BBQ Set? Your recipients will find them useful!

Patriotic items: Add a touch of patriotism to your marketing campaign with items featuring the American flag. You could go for stress relievers such as the Patriotic Stress Ball or the Soldier Mad Cap Stress Reliever. You could also check out the Patriotic Non Woven Tote, which features excellent imprint area for your logo along with an image of the American flag.

Pens: Pens are items that can be given away almost any time of the year. You could go for inexpensive pens such as the Bic® Clic Stic, Bic® Round Stic or Bic® Grip Roller. You could also go for elegant giveaways such as the Luxe Encore Pen Set, Two – Tone Ballpoint & Roller Gift Set or Luxe Bravado Pen Set.

You could also give out t-shirts, mugs and document holders as giveaways on Labor Day. All the best with your campaign!

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