The Promo Direct Blog

Promo Direct has brought another great way for businesses to stay on budget with their promotional campaigns by introducing an assortment of promotional products at Factory Direct Prices! In order to make it easy for its patrons, Promo Direct has worked hard to procure these products directly from the manufacturer so that there is no ‘middle-man’ factor that would hike up the price.

Companies can now save up to an incredible 50% on promotional items! The range of discounted products they can choose from includes:

Debossed and embossed promotional awareness bracelets

•             Debossed thumb rings

•             Branded promotional BIC pens

•             Imprinted promotional backpacks

•             Promotional travel mugs and ceramic mugs

•             Promotional hand sanitizers

•             Promotional USB drives

•             Promotional t-shirts

There are promotional products at Factory Direct prices to suit every budget. Branded promotional BIC pens for as low as 26 cents, awareness bracelets for 27 cents, promotional plastic pens for as low as 12 cents and promotional bags and totes for just 68 cents—clearly there is something for every company looking for cheap promotional items to imprint their logo on.

The products are available in an assortment of colors and print options. So companies can take the best choice of product that will allow the perfect background color to make their logo clearly visible.

Giving away promotional products to loyal customers, recognizing an employee’s effort or expressing gratitude to someone you really care about, as a subtle way of marketing, is something that has become the norm for businesses universally.

However, this marketing methodology has its roots back in the golden pages of history. During the inauguration of George Washington as the first President of the U.S. on April 30, 1789, promotional items were used to good advantage back then just as they are today to promote an idea, a cause, an individual or a group of people.

Millions of eyes were geared up to capture every single minute of the action that would be broadcast during the grandiose Super Bowl XLVI held at Lucas Oil Stadium, Indianapolis, Indiana on Sunday, February 5, 212.

As per the market observers, irrespective of which team won the trophy, the real time game winner would be promotional companies, which printed more than 25,000 T-shirts overnight. Report released by the ASI suggests that hundreds of promotional companies worked during the wee hours of Sunday to get those much-awaited promotional items out there–T-shirts, jackets, and other logoed items.

According to Timothy M. Andrews, president and CEO of ASI, the $18.5 billion promotional industry churns out huge sales during such national events, most of which comes from promotional t-shirts which are a favorite with football fans. Leading sports stores were seen running back and forth in the wee hours of the morning to ensure their promotional apparel was ready in time for the event.

Apart from the promotional industry, other businesses also scored quite well in successfully running their own campaigns during the big event. The auto sector giant GM won a standing ovation from the audience for their commercial. The ad showed a Chevy Silverado surviving the Armageddon which was based on 2012 apocalypse of the Mayan calendar. While some outperformed their competitors, the latter went home with gloomy faces. Giants like Coca Cola stuck to their old themes and failed to win over 100 million estimated spectators, the largest TV audience of super bowl 2012, in the US.

Though several brands stayed out of the limelight, they made an impression on their audiences by sheer brand power that they command in the market. Even so, promotional industry stole the show—as it does each year because people love freebies.

Promotional products that guarantee marketing success and help increase ROI are the ones that companies choose year after year for advertising campaigns. Why these products work each time is because they are effective as promotional tools. People recall the advertiser with them more than they do with other promotional products, and they retain these promotional giveaways.

Promotional pens are top-selling promotional products that customers respond well to. Pens are high-utility business gifts. They are functional and offer an optimum print area for logos to be imprinted on. When you imprint your company logo or message on the barrel of a promotional pen, it is visible clearly to its user. As your customers use the imprinted pen on a day-to-day basis, they and people around them are reminded of your brand. This is marketing by brand insistence.

The same holds true for promotional bags and totes. By giving away these advertising specialties, you are gradually moving your customer from brand awareness to brand insistence. By frequent use of these promos, you are subtly conditioning the customer to choose your brand over and above your competitors’. With a low cost-per-impression for both promotional items, they are perfect promotional tools for businesses of all sizes.

“…I’m going to the very heart of it!…New York…New York!”

Yes, it’s the hub of everything American, everything business—New York! The city is a host to the largest and most prominent trade shows in theU.S. If you want maximum national and global outreach for your business, here is a list of some of the biggest fairs and expos coming up in November 2011 you can showcase your enterprise.

Once you have a booth in one of these tradeshows, all you need is the right promotional giveaway to make an impression on the minds of your prospects and generate leads that convert. Start off with making your booth looking attractive. Use promotional banners, table covers, and tents. Let your sales team wear their tags with promotional badge holders. For corporate gifts, choose from promotional calendars, promotional pens and highlighters, book lights, notebooks and pocket planners, promotional clocks, magnets, and calculators. These are just some of the ideas you can choose from. For the entire range of promotional products for your event go to http://www.promodirect.com/ to find the perfect business gift for your promotion.

Fine Print & Drawing Fair
Date: 03-NOV-11 to 06-NOV-11
The event combines the very best bits of fine print and drawings by some of the most top artists together with upcoming artists from around the world. Fine Print and Drawing Fair is unique in that it offers a platform to new and emerging talent to showcase their art talent to the world. It turns into a significant rendezvous for art enthusiasts hailing from around the globe. Paper presentations are the highlight of this event and art history students come down especially for these.
Venue: Light House International,New York,United States Of America

International Security Conference & Expo
Date: 02-NOV-11 to 03-NOV-11
This is the event that brings latest information about tools and technologies being utilized in the area of security solutions. International Security Conference & Expo is the favorite event for experts in the field of security solutions. Countless visitors from across the globe are expected to be taking part in this major International Trade Fair and Convention.
Venue: Jacob K. Javits Convention Center,New York,United States Of America

Long Island Book & Ephemera Fair
Date: 05-NOV-11 to 06-NOV-11
Long Island Book & Ephemera Fair is the longest running and most exhaustive fair of its kind. Rare and unusual books along with those on prose, poetry, politics, antiquity, etc., are some of the highlights. This is the 31st show for the fair and is projected to attract a large audience and also exhibitors from across the U.S.
Venue: HafstraUniversity,Hempstead,New York,United States Of America

Ad-Tech New York
Date: 08-NOV-11 to 10-NOV-11
Ad-tech is one of the most well-organized shows and rates as one of the topmost international exhibitions for digital marketing professionals. The event brings together many of the marketing stalwarts who will arm participants with tricks and tips to compete in their markets on the highly competitive international level through workshops, conferences, seminars, and discussions. The aim of this event is to highlight how digital marketing gives businesses the edge over their competition in a highly cost-effective manner.
Venue: Jacob K. Javits Convention Center,New York,United States Of America