Archive for the 'News' Category

Dec 12 2011

Google Needs To Clean Up Its Attic To Avoid Becoming Another Microsoft

Published by under News

How is Google like Microsoft? Both have one core business that they took and built ‘the empire’ upon. With Google it’s Google Search and for Microsoft, Windows is what has dominated the market. Goes without saying that these core products are immensely profitable, create great cash flow and contribute to the larger part of the revenue of their parent companies.

However, beyond these core businesses the two global leviathans have something else in common, and that is what the late Steve Jobs advised Larry Page about. Steve cautioned Larry, “Figure out what Google wants to be when it grows up…What are the five products you want to focus on? Get rid of the rest because they’re dragging you down. They’re turning you into Microsoft.”

Facts show that Google is becoming a Microsoft clone with several non-functional, unloved, forlorn, ‘once-ran’ products that are dead weight it has been dragging. However, Google seems to have taken up Job’s advice and is killing all its victim products.

Google CFO Patrick Pichette said, Google will “feed the winners” and “starve the losers” once they have given an opportunity to each of the units to compete for users. Here’s a list of some of the products and experiments that are being tossed overboard: Google Wave, Knol, Google Search Timeline, Google Bookmarks List, Renewable Energy Cheaper than Coal, and Google Friend Connect.

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Dec 12 2011

Yahoo! Going…Going…Gone?

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Yahoo’s struggles to keep its head above the water might soon be the last it can make. The huge web presence it once commanded with a global audience allowed it to build a relatively profitable and growing business, but it could not sustain the magnificence for long. Now for some time several big boys like Microsoft and Silver Lake Partners have been eyeing Yahoo!

In February 2008, Microsoft attempted to buy the US web giant for $44.6 billion, but Yahoo! rejected the even higher offer price of $33 per share. Along, with Silver Lake Partners and Microsoft, the Canada Pension Plan Investment Board, and venture capital firm Andreesson Horowitz also wanted to acquire as much as 15% of Yahoo!

What has truly hogged news headlines is Alibaba wanting to take over Yahoo! The former, a Chinese firm, is owned 43% by Yahoo! and is considered one of its greatest assets. Alibaba Group Chairman, Jack Ma, and Yahoo! co-founder Jerry Yang are known to be good friends. However, Ma feels the company has surpassed and outgrown its US partner.

Alibaba has repeatedly been trying to buy out the 40% of its share that Yahoo! currently owns and has been ready for quite some time for taking over Yahoo! with its financing all sorted. Now Alibaba is leading an investment group and together they are going for all of Yahoo! Says Ma, that they are waiting for a “friendly bid” rather than an aggressive takeover.

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Dec 05 2011

What’s Happening Now?! Google Will Tell You!

Published by under News

Google says that the new “freshness updates” algorithm is sensitized to the fact that people want the most ‘new’ update on things. A favorite recipe might rank high but compared to this, latest news and events would command the higher ‘freshness’ quotient. Google would show search results that are just a few minutes old right at the top of search results! Google claims that this update will impact approximately 35% of search results.

Even if you do not punch in the appropriate keywords for latest news and developments on things like presidential elections, sports updates, or stocks and finance updates, Google now understands that you would want to see the most recent news and will deliver just that!

The freshness update algorithm is taking the Caffeine update from last year to the next level. Caffeine was an improved search function that allowed Google to index content faster.

Earlier this year Google came out with Panda that weeded out sites that populated Google with low-quality results.

However, Google has now evolved in the understanding that what people more often want and are looking for are results that have immediate relevance—what is happening ‘now!’ That is what qualifies a relevant search, one which brings users fresh and new information.

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Oct 31 2011

Tradeshows In New York—November 2011

Published by under News,Promotional Products

“…I’m going to the very heart of it!…New York…New York!”

Yes, it’s the hub of everything American, everything business—New York! The city is a host to the largest and most prominent trade shows in theU.S. If you want maximum national and global outreach for your business, here is a list of some of the biggest fairs and expos coming up in November 2011 you can showcase your enterprise.

Once you have a booth in one of these tradeshows, all you need is the right promotional giveaway to make an impression on the minds of your prospects and generate leads that convert. Start off with making your booth looking attractive. Use promotional banners, table covers, and tents. Let your sales team wear their tags with promotional badge holders. For corporate gifts, choose from promotional calendars, promotional pens and highlighters, book lights, notebooks and pocket planners, promotional clocks, magnets, and calculators. These are just some of the ideas you can choose from. For the entire range of promotional products for your event go to http://www.promodirect.com/ to find the perfect business gift for your promotion.

Fine Print & Drawing Fair
Date: 03-NOV-11 to 06-NOV-11
The event combines the very best bits of fine print and drawings by some of the most top artists together with upcoming artists from around the world. Fine Print and Drawing Fair is unique in that it offers a platform to new and emerging talent to showcase their art talent to the world. It turns into a significant rendezvous for art enthusiasts hailing from around the globe. Paper presentations are the highlight of this event and art history students come down especially for these.
Venue: Light House International,New York,United States Of America

International Security Conference & Expo
Date: 02-NOV-11 to 03-NOV-11
This is the event that brings latest information about tools and technologies being utilized in the area of security solutions. International Security Conference & Expo is the favorite event for experts in the field of security solutions. Countless visitors from across the globe are expected to be taking part in this major International Trade Fair and Convention.
Venue: Jacob K. Javits Convention Center,New York,United States Of America

Long Island Book & Ephemera Fair
Date: 05-NOV-11 to 06-NOV-11
Long Island Book & Ephemera Fair is the longest running and most exhaustive fair of its kind. Rare and unusual books along with those on prose, poetry, politics, antiquity, etc., are some of the highlights. This is the 31st show for the fair and is projected to attract a large audience and also exhibitors from across the U.S.
Venue: HafstraUniversity,Hempstead,New York,United States Of America

Ad-Tech New York
Date: 08-NOV-11 to 10-NOV-11
Ad-tech is one of the most well-organized shows and rates as one of the topmost international exhibitions for digital marketing professionals. The event brings together many of the marketing stalwarts who will arm participants with tricks and tips to compete in their markets on the highly competitive international level through workshops, conferences, seminars, and discussions. The aim of this event is to highlight how digital marketing gives businesses the edge over their competition in a highly cost-effective manner.
Venue: Jacob K. Javits Convention Center,New York,United States Of America

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Oct 18 2011

Upcoming Tradeshows In California—November 2011

Published by under News,Promotional Products

Starting this October, Promo Direct will keep bringing updates to you about the most prominent tradeshows in your state. With these updates you can now plan where you want to showcase your product or service. You can plan the event, get promotional products planned out, the booth décor, and get your sales team in place. We’ll frequently update you with events all over the U.S., well in advance. All you need to do is to find the tradeshow that is most appropriate to your business and take it from there!

Your business would really stand out with a quality promotional giveaway at the tradeshow. You could choose to go with low-cost promotional items such as promotional pens or key tags; however, to really make a lasting impression your promotional gifts need to be unique, such as promotional calendars, desktop items like pen holders, clocks, book lights, notepads, and notebooks, USB flash drives, or even promotional bags and totes. Choose the one that would be most appropriate to your business interest and you’re all set to increase leads, grow your customer base, and increase sales.

Tradeshows in California

Latin Expo San Jose

Date: 02-NOV-11 to 02-NOV-11

Venue: TBA, San Jose, California, United States Of America

This is a leading exhibition in the education and training industry in California. It’s a great venue for academicians and training professionals to come together and display latest trends, educational programs, and build networks.

Furniture & Accessory Market-Long Beach
Date: 02-NOV-11 to 03-NOV-11

Venue: Long Beach Convention Center, Long Beach, California, United States Of America

Furniture and Accessory Market Long Beach is undoubtedly an event where a large number of furniture dealers and home furnishing companies display furniture as well as other home furnishings. The event travels to a number of states of the U.S. including Texas, California and New Jersey. Manufacturers, architects and designers gather at this fair to get ideas for modern and interesting designs in furniture and furnishings.

Createaspheres Entertainment Technology Expo
Date: 02-NOV-11 to 03-NOV-11

Venue: Marriott Burbank Airport & Convention Center, Burbank, California, United States Of America

This two-day event has been marked as a high profile international exhibition that brings together both educational enterprise and technical businesses. The Expo will showcase the advancements in visual and 3D technology in cinematography.

The Open Mobile Summit & Expo
Date: 02-NOV-11 to 04-NOV-11

Venue: San Francisco Marriott Marquis Hotel, San Francisco, California, United States Of America

Taking wireless communications to greater heights is the prime focus of this Expo. Regarded as the “largest, most comprehensive show in the wireless industry and the premier venue to exchange ideas, create partnerships and collaborate.”

American Film Market
Date: 02-NOV-11 to 09-NOV-11

Venue: Loews Santa Monica Beach Hotel, Los Angeles, California, United States Of America

American Film Market is forecasted to be one of the most highly visited expos of the region. Lasting over eight days, this will host seminars on different technologies and advances in the field of movie making. Making, screening of motion pictures and the entertainment factor overall will be the highlights of the expo.

To view a large variety of promotional products for your business promotion and to enjoy low price and discounts    visit our website at www.promodirect.com

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