Archive for the 'News' Category

Jan 05 2013

Interview with Dave Sarro, CEO, Promo Direct

Published by under News

Dave Sarro is a successful entrepreneur and plays a key role in the promotional industry. As CEO of Promo Direct, he drives the company’s mission to provide quality and cost-effective promotional products to firms across the U.S.A. In this free-wheeling interview with Andrew H., Dave talks about his company and sheds some light on the promotional industry.

A.H.: It’s been more than 20 years since you founded Promo Direct. How has the journey been so far?

D.S.: The journey has been very satisfying. Over the years, Promo Direct has evolved and incorporated newer technologies. We have streamlined our processes and made them more efficient towards achieving our business goals and ensuring better customer satisfaction.

When I launched the company in 1991, I only had a handful of people to support me. Today, Promo Direct employs people worldwide, comprising skilled experts from the fields of marketing, product management, customer support and many others.

A.H.: What are the major differences between the promotional industry of today and that of 1991, when you started out?

D.S.: The evolution of the Internet has revolutionized the way our industry breathes and functions. Today, the success of a promotional product company depends on how well they are able to adapt to the online world. Back in the nineties, the Internet was still in an early stage and I had to rely on word of mouth to do business.

A.H.: What, according to you, are the major factors that favor promotional products over other forms of advertising?

D.S.: I am not aware of any other advertising channel that provides the amount of ROI that promotional products provide.

Our products are inexpensive and can be customized to represent a company. Businesses can imprint their logos on them to ensure high recall value for their brands.

Business gifts are never discarded and find pride of place on the recipients’ desk or wall, giving excellent visibility for brands.

A.H.: What are the major challenges faced by the promotional industry?

D.S.: At this time, I do not see any major challenges. However, I do believe that companies must be online in order to compete long-term as more business buyers buy online.

A.H.: Is Promo Direct undertaking any social initiatives?

D.S.: Promo Direct is a socially responsible company. We have an extensive range of eco-friendly products to help ensure minimal impact on the environment.

A lot of our clients belong to the educational and healthcare sectors. We will continue in our endeavor to provide products that will help spread awareness and aid in social causes. We have frequently offered products at discounted prices to support educational and health awareness issues.

Recently, we launched pink-themed products to help companies promote breast cancer awareness.

A.H.: What does the future hold for Promo Direct?

D.S.: Promo Direct continues to grow and I fully expect Promo Direct to be an industry leader for many years to come. My focus today is growth and profitability.

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Jan 01 2013

2012 – A Retrospective Through Google Zeitgeist

Published by under Business & Marketing,News

With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features the top trending Google search topics for the year gone by.

This Top 10 list sheds some light on the tragedies, success stories and disasters that help captive the imagination of people across the world:

Whitney Houston: Mere words cannot describe Whitney Houston’s voice. She was the darling of the masses but the downward spiral in her final years was a cause of considerable anguish for her fans. She died on February 9, 2012 – her body was found submerged in the bathtub.

In a career spanning 35 years, Whitney Houston has sung some of pop’s most recognizable hits. Her starring role opposite Kevin Costner in “The Bodyguard” further cemented her role in popular culture.

Gangnam Style: This Korean pop single was released on July 15, 2012 and quickly became a rage across the world. Singer PSY has been around for more than a decade but it is this single that has propelled him to enviable superstardom.

Gangnam Style is the first video to be viewed more than a billion times in Internet history.

Hurricane Sandy: This infamous superstorm killed 253 people across seven countries. It will take years for Americans to recover from the wounds inflicted by Sandy.

iPad 3: Steve Jobs passed away on October 5, 2011 but he has shared with us a legacy that will last forever. The iPad 3 was released on March 16, 2012 to world-wide acclaim. An estimated 750 people waited outside Apple’s Fifth Avenue store in New York City. Here is a mind-boggling statistic – three million iPads were sold in the first three days itself!

Diablo 3: The first installment of the Diablo video game was released on December 31, 1996. Prior to the release of Diablo 3, an estimated 25 million copies of this adrenaline-pumping game was sold world-wide. In the months leading up to the launch, game enthusiasts frantically checked for updates, ensuring that the game features in Google’s top search trends.

Kate Middleton: She got married to Prince William in 2011 but has managed to stay in the midst of people’s minds through 2012 as well. Several sleazy tabloids published private pictures of the celebrity, ensuring that people kept looking for her online.

Olympics 2012: The Summer Olympics that was held between July 27 and August 12, 2012. The event was a major success and Americans returned with 104 medals – 46 Gold, 29 Silver and 29 Bronze – more than other country.

Amanda Todd: Amanda was young. Very young. She was barely 16 when she committed suicide but had gone through several horrors in her brief life.

Amanda was sexually abused, blackmailed by a ‘friend’ and bullied to the point of suicide. Her death received widespread support and people kept looking for more information on her, resulting in her climb to the top of Google Search trends.

Michael Clarke Duncan: Who can forget the gentle giant John Coffee from the movie ‘Green Mile’? Michael Clarke Duncan was a reputed movie star with significant roles in a host of acclaimed movies. His formidable presence will be missed in Hollywood.

BBB 12: Who doesn’t love reality shows? The twelfth season of Big Brother Brasil featured 16 participants from different walks of life. Surprised that BBB 12 made to the list? Its high ranking on the 2012 Zeitgeist list is proof of the show’s overwhelming popularity among fans.

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Dec 16 2012

A Moment For The Innocent Connecticut Victims

Published by under News

Charlotte Bacon was a lively girl with a smile that could light up even the darkest of rooms. On December 14, her life was snuffed out by a cruel twist of fate – she was among the victims in the shootout at Sandy Hook Elementary in Newtown, Connecticut.

Charlotte had worn a new pink dress and boots to school that day. She was only 6 years old – way too young to die. Some of these innocent children were hit with as many as eleven bullets.

No amount of sympathy can console the families of these victims. They will live with these emotional scars for the rest of their lives.

We, at Promo Direct, share in the sorrow felt by the victims’ loved ones. As Americans, we can only hope that tragedies such as these never happen again.

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Nov 14 2012

Obama’s Re-election – A Brief Tribute to Promotional Products

Published by under Business & Marketing,News

The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of Americans who are dependent on government handouts for survival. Credit also goes to the hundreds of workers who put in efforts around the clock to ensure a smooth and effective Presidential Campaign.

And then there are the silent workers – the promotional products that helped in spreading Obama’s message to the length and breadth of the country. From car magnets, stickers and bands to t-shirts that proudly shouted “I’m Out For Obama”, promotional products were key in delivering a successful campaign. The official Obama store still stocks a variety of promotional items that can serve as souvenirs in the future.

Obama gave a lot of value to promotional products in his 2012 campaign. He did so during his 2008 campaign as well.

Just like companies use their logo and message on promotional products, Obama’s team also had an attractive logo and a message for the people. Along with television ads, Promotional products were used to swiftly propagate Obama’s message of hope to Americans across the country.

From George Washington – our first President – through till Obama, promotional products played an active part in presidential campaigns. There is no doubt that they will be used for more campaigns in the future.

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Aug 15 2012

In The Memmory Of Helen Gurley Brown An Iconic Institution

Published by under News

Courageous, Valiant, Bold or Strong are words yet tiny that could describe Helen Gurley Brown.

She had been an inspiring role model to nearly five generations so far.

Born in Arkansas, February 18, 1922, graduated in 1941 from Woodbury Business College, Helen married David Brown, the producer of various motion movies like The Sting, Jaws, Cocoon, and Driving Miss Daisy.

Her best selling book Sex and the Single Girl was published in 1962, soon after she became an editor in chief with the Cosmopolitan. Her association with Cosmopolitan made a super positive impact on both party’s carrier graph.

Her untamed thought power and board mind set will always be applaudable. Her thoughts, her quotes, her novels, and the articles she wrote, persuaded every women from every era.

Helen received many awards while her journey with words, be it editor of the year, be it The Matrix Award, Fisher Award or Hall of Fame Award she was radiant in everything that she did. She was the first woman ever who introduced blunt topics into magazines. Her novel Sex and the Single Girl brought tremendous business and success and later was made into a movie by Richard Quine. She was full of life, witty and was always open to learn and share knowledge.

Together with her husband she formed a Brown Institute of Media Innovation.

She was an iconic institution of inspiration. She not only has changed her fate, but while doing so she definitely has changed fate for many women today.

Helen believed, “No matter how big or small your job is, if you approach it with passion and work beyond 9 to 5, success will open its doors for you.”

The intake of this made many women develop self confidence, women rearranged and extended their abilities and potentials, many began to be more vocal about their feelings and urges, and this together contributed to a large number of working women and women oriented businesses.

According to new research, the number of women-owned businesses is multiplying at a faster rate than the number of businesses owned by men. Across America, there are 8.3 million of women owned firms recent report of American Express. This growth should be welcomed with warmth.

Promo Direct takes pride and salutes such women oriented companies. Helen’ radiance approach towards life gives us inspiration thus; we at Promo Direct would incorporate many more women habituate items and add on other beneficiary offers too.

She said, “My relevance is that I deal with reality.” is truly motivating.

We are sure you still would be inspiring other around you even now.

Your work and contributions to the society will be forever honored.

RIP Helen Gurley Brown.

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