Archive for the 'News' Category

Apr 11 2014

Let This Easter Be Special For Your Customers And Employees

Easter Sunday is just around the corner! Have you thought about using this special occasion to highlight your brand? People often associate cheery and fun memories with Easter. By choosing Easter to highlight your brand, you will be able to draw quality goodwill to your business.

Here is an interesting insight on Easter from the National Confectioners Association: 82.5% of individuals like receiving candies/chocolates while 72.9% prefer non-edible items such as books, crayons and stuffed animals as promotional gifts.*

The team at Promo Direct has made things easier for you by picking the top 5 Easter giveaways chosen by our buyers. Hope you like this list!

1. Fitness is Fun Coloring Book
These 16-page coloring books are great giveaways for children. They feature great story lines on health. They also include exciting games that will keep kids hooked!

2. Candy Roll
Share the joy of Easter by giving away candy rolls to your customers. This product comes with 11 individual candies , each with a unique flavor.

3. Celebration Tote Bag
They are lightweight, tear-resistant, water-resistant and made to last longer. Let your recipients carry them along at shopping malls, beaches and picnics so that your brand gets highlighted all over town!

4. Buster Bear
Made of soft plush material, Buster Bears will make cute gifts for individuals of all age groups. Impress your customers by giving away these stuffed toys!

5. Mug Gift Bag with Starlite Mints
Delight your customers by giving them this sweet goody bag of surprises. It contains starlite mints and can be imprinted with your logo or slogan.

For more gift ideas, log on to our website Do let us know if you liked our products. Happy Easter!


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Feb 04 2014

Remembering Philip Seymour Hoffman

Published by under News

Philip Seymour Hoffman, the popular American actor, Director and Academy Award winner was a genius who could step into any character’s shoes quite effortlessly. In the past two decades, the stocky star gained a reputation for doing roles that required a lot dedication and preparation. Sadly, his career and life was cut short when he was found dead of a drug overdose on February 2nd, 2014. He was only 46.

We, at Promo Direct, pay tribute to this great actor by recollecting his Top 5 performances:

1. Truman Capote, Capote (2005)

Hoffman played the role of an anonymous writer in Capote who researches for his book, ‘In Cold Blood’ and develops a close bond with murderer Perry Smith. This movie won him an Oscar for best actor.

2. Lester Bangs, Almost Famous (2000)

Although this movie did not set the cash registers ringing, Hoffman’s role as Lester Bangs—a legendary music writer—won him many positive reviews from critics. He convincingly played the character of a drug-abusing and weary mentor to William (the central character).

3. Bachmann, A Most Wanted Man (2013)

Hoffman played the role of an intelligence agent Bachmann in this movie, which was an adaptation of a spy novel written by John Le Carre.

4. Owen Davian, Mission Impossible III (2006)

He essayed the role of an arms dealer in this action packed movie. His performance added weight to Tom Cruise’s role. The movie was a blockbuster and won him many accolades for playing the role of ruthless villain to core.

5. Lancaster, The Master (2012)

His role as a leader of religious sect in the movie was critically acclaimed, including an Oscar nomination for the best supporting actor.

We have lost a prolific and talented actor but we will always treasure his performances and remember him for his acting prowess. Rest in Peace, Mr. Hoffman. Thank you for the memories.

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Mar 14 2013

The History behind St. Patrick’s Day and its significance in the United States

St. Patrick’s Day falls on March 17 every year and is observed in remembrance of Ireland’s revered patron’s saint.

There is a bit of entertaining history behind St. Patrick’s life. As a teenager, he was kidnapped from his home in Britain and taken as a slave to Ireland. He went through several hardships for 6 years before finally running away from his captors and returning back to his family.

He grew up to become a respected cleric and returned to Ireland as a Bishop. St. Patrick’s devotion for the betterment of the Irish poor made him immensely popular in Ireland and a force to reckon with in Irish culture.

St. Patrick’s Day is widely celebrated in America, thanks to the huge presence of Irish-Americans. Though there is no federal holiday to mark the occasion, several Americans host Irish-themed parties that serve alcoholic drinks and food. Street parades are held in the following American cities: Pittsburgh, Denver, New York, Chicago, Boston, Houston, Seattle, New Orleans, Detroit and Philadelphia.

Several companies join in the celebrations by giving away St. Patrick’s Day themed giveaways. If you haven’t associated your business with this fun-filled day yet, then it is time you did! Head over to Promo Direct for some exciting giveaways to highlight your brand.

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Mar 05 2013

March 8, 2013: Celebrating Women’s Day

International Women’s Day is observed on March 8 to celebrate the role played by women in society. This special day gives us the opportunity to appreciate women not just from America but across the world. Whether its women from the past or present, they deserve to be valued for their roles in business, the society or simply as mothers, wives and daughters.

The Socialist Party of America is credited with observing the world’s first ever Women’s Day way back on February 28, 1909. Even though this event was only celebrated nationally in America, it inspired the Europeans to think along the same lines in support of women.

On March 18, 1911, International Women’s Day was celebrated for the first time ever by more than a million people from Denmark, Switzerland, Germany and Austria. Numerous parades and demonstrations were carried out to offer solidarity to women across the world.

March 8 was proclaimed as International Women’s Day in 1977 by the UN. Over the years, this day has been used to highlight the plight of suffering women around the world. The 2013 theme is “The Gender Agenda: Gaining Momentum”.

How do you plan to show your support for this special occasion? You could show the women you are associated with that you care by giving away quality giveaways. Whether its employees in the office or the clients you deal with, they will appreciate your thoughtful gifts.

Wish you all a good International Women’s Day from all of us at Promo Direct!

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Jan 12 2013

A Tribute: Remembering Aaron Swartz

Published by under News

A lot has been written about Aaron Swartz – Reddit co-founder and child prodigy extraordinaire – who was found dead in his Brooklyn apartment on January 11, 2012. He hanged himself weeks before he was about to stand trial. His crime? – Unauthorized downloading of articles from a digital library in order to make them freely available to the online community at a later date.

A statement from his family read thus:

“Aaron’s death is not simply a personal tragedy. It is the product of a criminal justice system rife with intimidation and prosecutorial overreach.”

Whatever be the reason for his suicide, there is no doubt that we have lost an individual who contributed significantly to how the Internet functions today. Through this article, we highlight the different milestones in Aaron’s life:

  • In 1999 – at the age of 13 – Aaron won the ArsDigita Prize award, which has been constituted to recognize young people who developed useful and collaborative non-commercial sites. This was his first ever recognition and gave him an opportunity to interact with Internet gurus at MIT.
  • In 2000, he joined the RSS-DEV Working Group and co-authored the RSS 1.0 specification, which has pioneered the way we publish stories on the Internet.
  • In 2005, Aaron launched the wiki platform Infogami, which later merged with Reddit. Slowly but steadily, the newly formed Reddit grew to a site amassing millions in daily visitors. Reddit was bought by CondéNet in 2006 and Aaron continued to work with them. In 2007, Aaron was asked to resign from the company he actually helped to found. This led Aaron to a state of depression though much of 2007.
  • In 2010, Aaron founded Demand Progress, a group that fought for digital rights and successfully prevented the passing of the Stop Online Piracy Act (SOPA) bill. Aaron provided strong support in favor of Open access (OA), a practice that provided unrestricted access to scholarly journal articles via the Internet.

Post-2010, Aaron was charged with unlawfully extracting information from a protected computer – this charge is in relation to his downloading of close to 4 million academic articles from JOSTOR, a digital library that traces its roots back to 1995. The charges carried a potential fine of up to $1 million and a potential prison term of up to 35 years.

Aaron was only 26 years old when he left us for another world – a promising life cut short. He will be missed by the Internet fraternity.

We depart with this wonderful quote by Birgitta Jonsdottir, Icelandic Member of Parliament:

“Aaron Swartz was the embodiment of the future for the information age and its freedoms we hold so dear. The internet was our mutual home and I feel even if I never met him in person that I lost someone from my tribe. He was and will be an inspiration to carry on our fight to keep the internet free, wild and borderless. Rest in Pixels.”

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