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Preparing Yourself To Become A Thought Leader In Your Domain

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Thought leaders are a unique breed of business professionals who command the highest form of respect from stakeholders in your industry. They are often considered role models who help drive their organizations through great leadership and swift decision-making capabilities. Thought leaders are not born overnight. They are powered by

All You Need To Know About Emotional Branding

“Consumers today not only want to be romanced by the brands they choose to bring into their lives, they absolutely want to establish a multifaceted holistic relationship with that brand, and this means they expect the brand to play a positive, proactive role in their lives.” -          Seth Godin

13 Marketing Tips To Boost Online Sales

  Want to know the secret to gain better sales online? Well, there is none! The key to a successful online store is to get a combination of factors right. We make things simple for you by listing these factors as marketing tips to propel your business forward. Improve

6 Steps To Win Back Upset Customers

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Mending broken customer relationships is a difficult job. Every business – whether big or small – has its share of upset customers. Most of these businesses simply choose to ignore the situation and focus on attracting new customers. This is a wrong move. It’s important that an unhappy customer

6 Tips To Convert Cold Calls Into Hot Leads

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A great deal of courage is required to make cold calls. There are many factors you have to consider before you make your sales pitch and try to convince the person at the opposite end about your offer. Cold calling will take your prospect by surprise. He/she may be

6 Steps To Arrive At The Perfect Tagline

Just Do It! – Nike I’m Lovin’ It! – McDonalds Betcha Can’t Eat Just One! – Lays These are just some of the taglines that have captured the imagination of consumers all over the world. A quality tagline will do a good job of conveying your company’s message to

7 Steps To Use Promotional Products Effectively

“Marketing is a contest for people’s attention.“ – Seth Godin, American best-selling author Every year, hundreds of businesses invest in promotional products to highlight their brand. While most people have no doubt about the effectiveness of giveaways as powerful marketing tools, there is a general uncertainty over how they

8 Social Media Marketing Ideas to Celebrate Events and Holidays

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As you already know, social media marketing is all about engaging with target audiences. The goal of this engagement is to increase awareness about a company’s products/services in a positive manner. As a result, the company gains a quality online reputation that will last for years. One of the

10 Employee Appreciation Gift Ideas for 2015

The best way to encourage employees is by motivating them to do their best. And how do you motivate them? Most firms simply say some encouraging words. In reality, most employees expect a lot more. And this is where we step in. For a better part of the past

The 2015 Cheat Sheet For Successful Business Promotion

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Marketing evolves every year! And so does the sophistication levels associated with consumers. Your target audience expects more quality and quantity at prices that may sound insanely low to you. This article provides you with a cheat sheet to prepare properly in advance Sometimes, you will find it extremely