Sep
16
2011
Embroidery—The logo is embroidered on the article and this is useful particularly for promotional products such as t-shirts, promotional sweatshirts, caps, and bags. To reproduce the logo or image on the substrate, a card is required. The rates for embroidery depend upon the stabbing number as well as the size of the logo
Laser engraving—A controlled beam of laser is used to literally burn the design into metal. The design turns out precise and clear. The color is obviously dependent on the color of the metal that is engraved. This method is specifically used on corporate gifts like executive promotional pens, drinkware, flashlights and other accessories.
Embossing—Utilizing a cliché or die, the design is pressed onto the article using high pressure. This method is particularly utilized with leather promotional items.
Digital printing—This technique utilizes a sticker with a layer of epoxy, which is a two-component resin. This layer enhances the product by giving a magnified look to the design that is under it while protecting the colors of the print from any wear and tear. This method is mostly used for USB drives and other expensive electrical promotional items.
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
Sep
15
2011
Your corporate gifts have to be imprinted in a certain way. Which method is used depends upon which product you have chosen, the type of logo you mean to have on it, and also the substrate or printing surface.
Silkscreen printing—The technique uses a woven mesh to which the design is applied. The mesh has a light-sensitive layer. A design film, which contains both illuminating and non-illuminating parts, is applied to this mesh and the whole is exposed to UV light. The unexposed parts of the film are washed out of the mesh, so the ink can flow. The article to be printed is placed directly under the mesh and ink is then pressed through the mesh and onto the surface of the article.
With this method only promotional products flat surfaces can be printed and it is possible to print one or more colors. Nylon and textile products especially, like promotional t-shirts, umbrellas, caps, and mugs are printed using this method. Promotional calendars are also imprinted using this method.
Pad printing—This method uses a metal plate called “cliché” The design is fitted photographically to this. Utilizing the pad, which is the actual image carrier, the design of the cliché is transferred onto the article. Different forms of the pad can be used to print various forms. One or more colors can be printed on most articles. Usually plastic promotional items are printed using this method of printing.
Transfer printing—The image carrier here is paper onto which the design is printed by screen printing. Heat transfer press is used to transfer the desired pattern onto a surface/substrate. This method of printing is particularly useful for printing products like promotional t-shirts, banners, ceramic mugs, bags, mouse pads, and umbrellas. This technique of printing is utilized especially for multiple color printing.
To Be Continued…
To view a large variety of promotional products for your business promotion and to enjoy low price and discounts visit our website at www.promodirect.com
Nov
06
2010
Many feel that ‘positive criticism’ is a polite way to say ‘You suck! So better pull up your socks!’ In business, this reality check comes to us in the form of customer complaints. No one likes to be told ‘you are doing a bad job’ but isn’t it much better than dreaded ‘I told you so?’According to the Technical Assistance Research Program (TARP) study that was commissioned by the White House Office of Consumer Affairs, 56 %-70 % of the customers who come up to you with complaints, will do business with you again if you resolve their issue.
The bottom-line therefore to treat your customer complaints as a blessing in disguise, hear them out and resolve them on a priority basis. Swift and satisfactory complaint redressal can be a priority point in your marketing strategies as well. Read these simple tips that will help you win over even your most irate customer.
The complaint busters!
Designate employees specifically for troubleshooting customer complaints. A customer’s irritation will increase even more if he is calling to complain but is not given any avenues to vent.
Start with a ‘sorry’ and end with a smile!
Train those employees in the art of listening and the virtue of patience. Your pep talk can include…
- Receive calls by saying – ‘How may I help you. Sorry for the trouble caused.’
- Don’t cut the complainant short when he is mid-way through his complaint.
- Don’t justify, argue, abuse or deny.
- End the call with a cheery ‘thank you’ or ‘we will try to not give you a reason to call us again.’
Add a gift of appreciation to your apology!
An unexpected gift can wipe the frown your client’s face, and replace it with a smile. Order promotional items to gift your clients and imprint them with a ‘Sorry, won’t happen again’ or ‘Oops’. These promotional gifts act like a salve and your customers will believe you instead of being wary, when you say that their complaint is important to you.
Redress and remember!
No business is perfect and complaints will never cease. Keep a tab on the type of complaints you receive, how long it takes to address them, whether there are repeated complaints from a particular customer or repeated complaints about a particular issue, from different customers. Also request them for feedback after their complaint has been resolved.
Believe that the customer is always right and don’t let him out of your sight.
To view a large variety of promotional products for business promotion, please visit our website at www.promodirect.com
Aug
29
2010
Your customers are the backbone of your business. If you are a new player in the market, the first and most important factor that will help you determine your future goal is the strength of your customer base. You need to develop and execute different strategies to expand and stabilize your customer base. Once your customers start following your brand name, the next step towards achieving greater results is to delightfully gratify your customers. We offer you five ways to successfully please your customers.
Your products and services should satisfy the requirements of your customers. Make sure you do a thorough research of the kind of lifestyle your customer lives, the age and gender group he belongs to. The products and services you offer should reflect your concerns towards your customers.
- Reach out to your customers
Your customers expect you to solve their issues. Your approach towards your customers should be positive and solution-oriented. Give out a patient ear to them and set up a plan to address and solve their problems.
- Share your company information
Customers are always attracted towards companies that follow transparent business and communication practices. Let your customers know more about you through the social networking channels that are readily available today. You can also send them a monthly update in the form of a newsletter to keep them updated.
- Keep special offers for them
Your customers pay a fair price to obtain the products and services you offer them. Give them good discounts whenever possible. Also, keep special offers for them every season. Attract prospective customers towards you in the shopping season through sale offers and special coupons.
Send seasonal greetings to your customers to surprise them. Gifting them with useful products with your brand logo will create a sense of belonging in them. Offer them attractive, innovative and handy products on various occasions and get your brand the needed exposure.
This way, you can keep your customers happy for a longer period of time.
Aug
27
2010
Good health is a precious gift that needs to be taken care of. It is important to make a health promise to yourself and follow it with diligence. Moreover, it is essential for you to create a daily health schedule if you have a family to look after. We offer you some useful guidelines to help you stick to the promise you have made to yourself and keep you
healthy throughout the year.
First of all, you need to break some old, unhealthy habits that do not benefit you anymore. You need to adopt new healthy habits in order to achieve better results for your health. Gradually, you will see positive results of the new and healthier habits adapted by you.
- Build your own fitness goal
Create a realistic fitness goal that suits your health and personality and plan your day accordingly. One fitness plan cannot be applied to all. Get in touch with your physician and draw a new health plan for yourself to accomplish the fitness goal you have set.
- Pay attention to the diet
Healthy diet leads to healthy life. Eat balanced food that consists of healthy sources of vitamins, proteins, carbohydrates and minerals. Drink plenty of water and keep your body sufficiently hyderated. Your diet plan and exercise schedule should go hand in hand.
A motivational self-talk will give you a clear understanding of what you have to achieve. Give yourself enough time to blend with new schedules. Read motivational writings and be surrounded with positive people.
It is okay to take time to learn and do things. Avoid creating unnecessary stress for yourself. Keep your approach creative and be open to new ideas. Indulge into healthy yet tasty foods and try new forms of exercise every week.
Every one faces some or the other kind of problem while adjusting to a new schedule. Try to convert your weaknesses into strengths. Learn from the setbacks you face and keep moving on.
Stress is a major factor that causes many physical and emotional diseases. Combat stress with good hobbies, healthy lifestyle and stress relief toys. Living in a stress-free environment is essential for physical and emotional well-being.
- Use top quality healthcare products
Avoid experimenting with your health. Go for quality products from the credible suppliers and distributors. Personal care products are available in abundance. Pick the ones that suit you with utter care and attention. Consult your physician before you purchase a new healthcare product.
We wish you better health in the coming future!
To view a large variety of Healthcare & Personal Promotional Products for your clients and customers, please visit our website at www.promodirect.com
