Business & Marketing Archive
December is finally here! It’s time to launch a final marketing campaign for the year. Here are some pointers to help you with your marketing campaign in December: Show the humane side of your business by observing Universal Human Rights Month. Use giveaways to gain goodwill for your brand!
“Marketing is a contest for people’s attention.” – Seth Godin, American best-selling author This quote explains, in simple words, the role played by marketing in driving businesses forward. Only the best survive a contest – this fact is more pronounced in marketing. One mistake and your competitors will zoom
“Marketing is a contest for people’s attention.“ – Seth Godin, American best-selling author Every year, hundreds of businesses invest in promotional products to highlight their brand. While most people have no doubt about the effectiveness of giveaways as powerful marketing tools, there is a general uncertainty over how they
The primary goal of any business is to connect with the target audience. Here is a fact – a customer will work with you only if he feels he can trust your brand. It’s time you went the extra mile to ensure current and prospective customers stay loyal to
According to a 2013 Forbes article, a staggering 543,000 new businesses are launched every month in the USA. But here is the twist – did you know that more companies are shut down than launched every month? This depressing figure points out to a reality – thousands of entrepreneurs
An increasing number of businesses deploy wrong strategies in pursuit of excellence online. It is time to set things right with the 10 commandments mentioned in this article. If you own a website or wish to seek a presence online, then this article is for you. Read through these
Most people think that giveaways are boring. They’ve never been so wrong! At Promo Direct, we have a range of giveaways that are appealing to young and old audiences alike. These giveaways are capable of injecting a sense of fun into your marketing campaign, ensuring you connect better with
The idea to write this article came after we received inquiries regarding economical giveaways to appreciate employees. Prior to approaching us for employee gifts, businesses often found it difficult to come up with quality giveaways that are priced within their marketing budget. We make things easier for you by
Among the many challenges faced by companies today is the inability to retain employees. Very often, it is the finest employees who are in search of better pay and opportunities. As these employees leave for greener pastures, your company ends up with depleted resources to take on projects. So
The holiday season is just around the corner and immediately after another major holiday – Thanksgiving. A lot of businesses have done their part to get their brand highlighted on Thanksgiving. And they will be looking to get their branding message across on Christmas and New Year’s as well.