Business & Marketing Archive

5 Marketing Blunders Committed By Small Businesses

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Running a small business is no easy task. Whether it’s uncertainty about funds, tough competition or customer retention, there are a lot of concerns that run through a small business owner’s mind. If you represent a small business, then you are probably aware of just how difficult it is

Promotional Products vs. Print Advertising: A Comparison

Promotional products and print advertising are two of the most sought after marketing channels. Both are capable of reaching out to target audiences far and wide. However, promotional products are miles ahead of print advertising when it comes to the impact made on audiences. In this article, we explore

Make Your Brand a Success At Tradeshows With Promotional Sweets

Promotional sweets as giveaways at tradeshows? Why not, sweets including chocolates, pretzels, gums, cookies etc, are well-received by individuals not only at tradeshows but also at conferences, product launches, sports events and more. And for those who don’t know, Wrigley’s distributed chewing gums as giveaways to advertise their product-

Holidays and Observances in USA August 2014

4 Must-Watch Viral Videos of Top Brands

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Social media has been used widely by many prominentbusinessesto promote their respective brands. While some campaigns may not have been impressive, others have managed to touch a cord. Below are some incredible social media campaigns that became an instant viral. 1.       Red Bull Stratos – “Freefall” Red Bull’s marketing

Create a Successful Business Plan with Tips from 5 Industry Experts

Imagine creating a detailed business plan decoding your present and future strategies, only to be told “Good effort, but we don’t believe this plan will work”. This is a situation every entrepreneur hopes to avoid, and certainly can. Ideally, an effective business plan must precisely highlight : Your business

Power Banks – Great Gifts to Your Customers

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Looking for ways to get your brand noticed instantly, include power banks in your marketing campaign. These handy tools will make great gifts for business executives, frequent travelers and students. And with your logo imprinted on these products, your brand is bound to gain quality exposure every time individuals

10 Ways to use Promotional products

Promotional products help businesses to promote their brand and build customer loyalty. A research by advertising specialties reveals that giveaways help create goodwill and gains you maximum return on investment. Thoughtfully chosen products reflect your company’s philosophy and help you meet your target customers’ needs. Featured below are 10

10 Must Have Back To School Products

That time of the year is here again! It’s summer and schools will be back in session soon. This is the right time to plan a Back-to-School campaign to boost sales and awareness for you brand. Back to school products are useful to students as well as teachers so

Holidays and Observances in USA – July 2014

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