Business & Marketing Archive

The Latest in Promotional Products by OPEN Forum

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MSNBC visits Advertising Specialty Institute’s (ASI) show featuring the wackiest promotional products to help businesses stand out and steer clear of competition. Some of the products featured in this video are available at Promo Direct as well!

Let This Easter Be Special For Your Customers And Employees

Easter Sunday is just around the corner! Have you thought about using this special occasion to highlight your brand? People often associate cheery and fun memories with Easter. By choosing Easter to highlight your brand, you will be able to draw quality goodwill to your business. Here is an

Holidays and Observances in USA

Are you planning to give away promotional items to highlight your brand? This infographic sheds some insights on the Days, Weeks and Months you should associate your giveaways with.

5 Reasons Why Most Start-Ups Fail

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All start-ups are not runaway successes – in fact, a majority of them sink without a trace after 2 to 3 years of existence. Even when budding entrepreneurs are equipped with all the right qualities, they have to deal with layoffs, bankruptcy and faulty services/products. So if you are

How Should You Celebrate National Umbrella Month?

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Umbrellas were invented some 4000 years ago in Egypt. The word umbrella is derived from the Latin word ‘umbra’ which means shade. Meant to provide protection against sunlight, umbrellas were also considered as a symbol of rank and nobility. It is believed that the Chinese were the first to

Get Well Noticed By The People Through Vinyl Banners

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Advertising has always been one of the prominent sources of information to the people. Besides, it is the fastest method to make an approach. Advertising may represent any company, institute, organization, community or firm. Many acute methods of advertising came into light with continuous moving wheel of time. Today

The Science Of Effective Trade Show Exhibits – Infographics

This infographic represents a statistical justification as how tradeshow exhibits help in attracting new customers towards your brand and business.

7 Reasons to Give Employee Recognition Awards

Most employers give recognition awards to their employees as a token of appreciation for their performance, dedication and achievements. Recognition awards can be presented to a particular employee for his/her outstanding contribution or can be given to a team, who has successfully met assigned targets. A lot of business

Planning A Better 2014 For B2B Businesses

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B2B entrepreneurs are often bombarded with advice from several quarters on how they can improve sales and performance in 2014. It is difficult to analyze which recommendations will work and which won’t. Your business resolutions must be practical and achievable, if you want to achieve the desired goals. We,

Enhance Your Product Sales with Mobile Marketing

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The biggest question of this year to all online entrepreneurs is—Are you ready to promote your brand through mobile marketing? According to a research conducted by comScore in 2013, the revenue generated by shopping through mobile websites for the 3rd quarter of 2012 was $5.8 billion, a 26% for