Business & Marketing Archive

10 Tips To Recover From Business Failure

A lot of entrepreneurs have experienced business failure in their lives. Some see such failures as an outright rejection of their business ideas while others view them as steppingstones to further success. Some of the biggest names in business – from Virgin Group’s Charles Branson to Microsoft’s Bill Gates

14 Types Of Entrepreneurs

We live in a world dominated by rapidly evolving businesses. Most of these businesses are run by capable entrepreneurs possessing the vision and skills to navigate complex challenges from competitors. These entrepreneurs are skilled enough to implement innovative solutions while creating excellent opportunities for people employed under them. You

All You Need To Know About Market Segmentation

Market segmentation offers companies a clear picture of how lucrative a market can be. It identifies diverse segments within a market and provides vital input on the nature of its target audience, along with their likes and dislikes. This info will allow companies to make informed decisions while preparing

5 Tips To Ensure Better Sales For Your Business

Sales teams have the most stressful jobs in the world! They play a key role in ensuring steady revenues for organizations through the year. A closer scrutiny of statistics will reveal that most sales teams have an average record in achieving sales targets. This article explores 5 tips that

Holidays and Observances in USA, April 2015

April provides some really good opportunities to highlight your brand. You could celebrate April Fool’s Day to inject some fun at the office. Clients will love to receive funny giveaways on this occasion. You could also send greeting cards to wish clients on Easter. They will view this as

8 Valuable Tips For Successful Business Development

Business development holds relevance in almost every company. It’s the art of nurturing business leads for an organization. Here is a well-known fact – a company that focuses strongly on business development will quickly leap ahead of competitors! This article provides you with 8 tips to help your business

5 Digital Marketing Tips For Small Businesses

A good majority of your target audience uses the Internet to learn about your services. You will benefit online if you have utilized digital marketing in the right way. There is every chance a customer will land up on your website after searching for keywords related to your business.

7 LinkedIn Marketing Tips For Greater Business Visibility

Millions of people around the world use LinkedIn to network and grow their careers. It helps them build connections with the best talent in the industry. LinkedIn is also an effective tool to highlight businesses. This dynamic social media platform is capable of generating quality leads while spreading awareness

6 Marketing Methods For Start-ups

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The most important task on any entrepreneur’s mind is to gain quality leads and sales. This is easier said than done. Young businesses have to take on several mighty competitors to win the trust of their target audience. Most businesses fail in this step because they don’t do their

Focusing On Promoting Your Brand Outdoors

A good percentage of our buyers spend money on giveaways that can promote their brand outdoors. These giveaways are used by recipients when they go to the beach, an outdoor event, a fundraiser, a camp or the golf course. This article will help you launch an effective outdoor marketing