Business & Marketing Archive

8 Tips to Write Better Business Emails [Slideshare]

An email has become an important communication tool using, which one can convey the message across effectively. When writing business emails, it is essential that you maintain a certain degree of professionalism in your tone as it brings a sense of lucidity to the email and encourages others to

Harness the Power of Custom Bookmarks for your Brand!

Ever wondered which year bookmarks were introduced? You probably think they are recent innovations. But here is a fact – bookmarks have a history that dates back to the very first books! In the ancient days, books were hefty and difficult to read through – page numbers were a

Tips To Turn Your Business Negotiation From Blah Into Fantastic

Negotiation is one of the most important tools to anyone in business. It allows companies to achieve their goals and to work with other companies to facilitate smooth working relationships and ensure your company has everything it needs. Unfortunately many people are scared to negotiate and, because of this,

7 Facts About Coupons – Why You Should Use Them As A Marketing Tool

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  Most people are not aware that coupons have been around for more than a hundred years. The very first coupons were introduced as part of a marketing campaign launched by the Coca Cola Company. The year was 1886 and Coca Cola was a new brand. The management had

Tasting Brand Success With Custom Coffee Mugs

Custom Coffee Mugs are a huge hit all over the world. In the USA alone, thousands of mugs are given away to showcase a brand or cause. A lot of buyers – from companies and individuals to charity organizations and sports teams – rely on custom coffee mugs as

Holidays and Observances in USA, June 2015

The month of June provides you with great opportunities to highlight your brand. The most important occasion to gain quality visibility will be Father’s Day (June 21). Distribute giveaways such as custom sunglasses to gain quality attention for your brand. You could also choose to celebrate Flag Day (June

The Beginner’s SEO Guide For Entrepreneurs

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There are hundreds of entrepreneurs launching a start-up in the USA every day. All of these people have adequate knowledge about the business they are getting into. They are aware about the basic fundamentals to achieve business success in their domain. However, there is one thing they lack expertise

Tips for Building and Promoting Your Small Business Brand

A strong branding strategy is part of every successful business, big or small. Your brand is more than a logo, it is the identity of your company and the face that will greet nearly every potential customer who sees it. Just like people, businesses are distinguished by their personality.

Facts About Health & Safety Giveaways

Health & Safety giveaways are popular promotional products. Contrary to public opinion, health-related items are given away by a wide range of sectors and not just those involved with the healthcare domain. Here are some stats to impress you on the potential Health & Safety giveaways have as marketing

Holidays and Observances in USA, May 2015

The month of May provides businesses with ample opportunities to promote their brand. The first day of importance is May Day, which falls on May 1, 2015. A national holiday, May Day is used by businesses to appreciate the contribution of their employees. Handy gifts can be given out