Business & Marketing Archive

5 Ways To Gain Brand Recognition with Promotional Products

Your brand is the most important aspect of your business. The way it is presented to your target audience will determine the degree of success you achieve. In this article, we will showcase 5 ways to gain brand recognition with promotional products. 1. Promote existing services or products Giveaways

5 Effective Ways To Promote Your Business Locally

Are you looking to highlight your services locally, effectively and without excess investment? This article will provide you with 5 ways to get ahead of your competitors in your local area. 1. Become masters of the web To excel in any business – whether it is local or international

6 Recipes For Small Business Marketing Success

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In this article, we provide you with 6 recipes to ensure you meet with small business marketing success. All you have to do is ensure that these “recipes” are cooked to the best of your company’s capabilities! So let us get started: 1. Recipe #1: Narrow down on a

5 Marketing Blunders Committed By Small Businesses

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Running a small business is no easy task. Whether it’s uncertainty about funds, tough competition or customer retention, there are a lot of concerns that run through a small business owner’s mind. If you represent a small business, then you are probably aware of just how difficult it is

Promotional Products vs. Print Advertising: A Comparison

Promotional products and print advertising are two of the most sought after marketing channels. Both are capable of reaching out to target audiences far and wide. However, promotional products are miles ahead of print advertising when it comes to the impact made on audiences. In this article, we explore

Make Your Brand a Success At Tradeshows With Promotional Sweets

Promotional sweets as giveaways at tradeshows? Why not, sweets including chocolates, pretzels, gums, cookies etc, are well-received by individuals not only at tradeshows but also at conferences, product launches, sports events and more. And for those who don’t know, Wrigley’s distributed chewing gums as giveaways to advertise their product-

Holidays and Observances in USA August 2014

4 Must-Watch Viral Videos of Top Brands

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Social media has been used widely by many prominentbusinessesto promote their respective brands. While some campaigns may not have been impressive, others have managed to touch a cord. Below are some incredible social media campaigns that became an instant viral. 1.       Red Bull Stratos – “Freefall” Red Bull’s marketing

Create a Successful Business Plan with Tips from 5 Industry Experts

Imagine creating a detailed business plan decoding your present and future strategies, only to be told “Good effort, but we don’t believe this plan will work”. This is a situation every entrepreneur hopes to avoid, and certainly can. Ideally, an effective business plan must precisely highlight : Your business

Power Banks – Great Gifts to Your Customers

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Looking for ways to get your brand noticed instantly, include power banks in your marketing campaign. These handy tools will make great gifts for business executives, frequent travelers and students. And with your logo imprinted on these products, your brand is bound to gain quality exposure every time individuals