Business & Marketing Archive

7 Facts About Coupons – Why You Should Use Them As A Marketing Tool

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  Most people are not aware that coupons have been around for more than a hundred years. The very first coupons were introduced as part of a marketing campaign launched by the Coca Cola Company. The year was 1886 and Coca Cola was a new brand. The management had

Tasting Brand Success With Custom Coffee Mugs

Custom Coffee Mugs are a huge hit all over the world. In the USA alone, thousands of mugs are given away to showcase a brand or cause. A lot of buyers – from companies and individuals to charity organizations and sports teams – rely on custom coffee mugs as

Holidays and Observances in USA, June 2015

The month of June provides you with great opportunities to highlight your brand. The most important occasion to gain quality visibility will be Father’s Day (June 21). Distribute giveaways such as custom sunglasses to gain quality attention for your brand. You could also choose to celebrate Flag Day (June

The Beginner’s SEO Guide For Entrepreneurs

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There are hundreds of entrepreneurs launching a start-up in the USA every day. All of these people have adequate knowledge about the business they are getting into. They are aware about the basic fundamentals to achieve business success in their domain. However, there is one thing they lack expertise

Tips for Building and Promoting Your Small Business Brand

A strong branding strategy is part of every successful business, big or small. Your brand is more than a logo, it is the identity of your company and the face that will greet nearly every potential customer who sees it. Just like people, businesses are distinguished by their personality.

Facts About Health & Safety Giveaways

Health & Safety giveaways are popular promotional products. Contrary to public opinion, health-related items are given away by a wide range of sectors and not just those involved with the healthcare domain. Here are some stats to impress you on the potential Health & Safety giveaways have as marketing

Holidays and Observances in USA, May 2015

The month of May provides businesses with ample opportunities to promote their brand. The first day of importance is May Day, which falls on May 1, 2015. A national holiday, May Day is used by businesses to appreciate the contribution of their employees. Handy gifts can be given out

10 Tips To Recover From Business Failure

A lot of entrepreneurs have experienced business failure in their lives. Some see such failures as an outright rejection of their business ideas while others view them as steppingstones to further success. Some of the biggest names in business – from Virgin Group’s Charles Branson to Microsoft’s Bill Gates

14 Types Of Entrepreneurs

We live in a world dominated by rapidly evolving businesses. Most of these businesses are run by capable entrepreneurs possessing the vision and skills to navigate complex challenges from competitors. These entrepreneurs are skilled enough to implement innovative solutions while creating excellent opportunities for people employed under them. You

All You Need To Know About Market Segmentation

Market segmentation offers companies a clear picture of how lucrative a market can be. It identifies diverse segments within a market and provides vital input on the nature of its target audience, along with their likes and dislikes. This info will allow companies to make informed decisions while preparing