Archive for the 'Business & Marketing' Category

Feb 12 2014

The Science Of Effective Trade Show Exhibits – Infographics

This infographic represents a statistical justification as how tradeshow exhibits help in attracting new customers towards your brand and business.

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Jan 28 2014

7 Reasons to Give Employee Recognition Awards

Most employers give recognition awards to their employees as a token of appreciation for their performance, dedication and achievements. Recognition awards can be presented to a particular employee for his/her outstanding contribution or can be given to a team, who has successfully met assigned targets.

A lot of business think a couple of times before launching employee recognition programs. They often think that it is a waste of money and will not yield anything productive. This is wrong. Featured below in this article are 7 reasons why you should give away awards. If you read them carefully, you will realize that most reasons overlap with each other. So go ahead and pamper your employee!

1.      Promotes Your Brand Name

Employee recognition awards work in same way as promotional products. They highlight your brand name and remind your recipients of your company name wherever they are displayed. So get your company name and logo imprinted on recognition awards. They will serve as ideal advertizing billboards for marketing campaigns. You can order these awards in bulk and avail discounts.

2.      Encourage Stronger Performances

Rewards generate motivation among employees, lead to job satisfaction and encourage them to perform better at the workplace. It encourages healthy competition among employees as every individual strives to do better. It increases productivity, which means higher profits for organizations.

3.      Retain Quality Employees

Due to economic upheaval around the world and greater attrition rates, employees often change their jobs and look out for better job opportunities. It has become difficult for employers to retain a pool of talent within the organization. In such circumstances, it is important to recognize the efforts of performing employees as it motivates them to remain loyal to the organization.

4.      Achieve Goals

It is easy for an organization to achieve long-term as well as short-term goals if its employees are motivated. A company that offers awards to its employees has a right mix of experienced and skilled individuals. This scenario is not seen in companies that ignore such reward schemes.

5.      Customer Satisfaction

Employees who are recognized by their employees are productive, less stressful and satisfied. This translates into greater customer satisfaction. If your customer care or sales representatives are happy then it reflects in their attitude and the way they interact with customers. It will help in retaining old customers while attracting new ones.

6.      Research Proves it

Recently, The Walt Disney World Resort started employee recognition awards for their employees. It lead to a 15% increase in employee satisfaction rate which was noted by immediate supervisors. The result showed higher customer satisfaction scores, strong willingness to return and increase in sales.

7.      Strengthen Relationship with Clients and Customers

Employee recognition gifts are classic gifts that will strengthen your relationship with customers and clients. It will help you connect with individuals and develop your business under a common roof in a way that is not possible in a board room.

Hope these 7 reasons convince you to go for recognition programs. So go ahead and place an order for trophies, plaques and other awards to inspire your employees and clients.

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Jan 24 2014

Planning A Better 2014 For B2B Businesses

Published by under Business & Marketing

B2B entrepreneurs are often bombarded with advice from several quarters on how they can improve sales and performance in 2014. It is difficult to analyze which recommendations will work and which won’t. Your business resolutions must be practical and achievable, if you want to achieve the desired goals.

We, at Promo Direct, have prepared a to-do list for your B2B business:

1. Be Responsive And Approachable
You must focus on optimizing different disciplines of B2B businesses, which includes refurbishing the website for enhanced user experience, opting for webinars to increase brand awareness, and efficient customer service for greater customer satisfaction. Although, these steps may seem simple, you need a lot of dedication to strengthen your business operations.

2. Organize Your Business With Social Media
Some entrepreneurs still ignore the power of social media – you can take your company’s sales and marketing to new levels by making the most of social media platforms. Moreover, social media touches every aspect of B2B business, so it is essential that your employees and business departments remain socially active to stay ahead of competition.

3. Increase Interaction with your buyers
Social media platforms such as Google+ is going to become more comprehensive this year. It will blend social interaction, audios/videos and e-commerce all in real time. This is an ideal opportunity to showcase your brand in front of a huge target audience.

4. Drop strategies/products that are not working
Remember that all products are not super sellers and not all sales methods work well. If a marketing strategy or product is not doing well, then drop it. Never waste your time and energy in doing something that is not working. Move on and focus on promoting other products.

To sum it up, you need to devise new strategies, improvise your products or services and embrace social media to surge ahead of competition. Apply these tips to your business for 2014 and boost sales and productivity.

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Jan 21 2014

Enhance Your Product Sales with Mobile Marketing

Published by under Business & Marketing

The biggest question of this year to all online entrepreneurs is—Are you ready to promote your brand through mobile marketing? According to a research conducted by comScore in 2013, the revenue generated by shopping through mobile websites for the 3rd quarter of 2012 was $5.8 billion, a 26% for the same quarter in 2012.

Also, a majority of the millennial generation is using smart phones to make purchases online. So, it has become important for entrepreneurs to invest in a good mobile website to tap this market and make profits. A 2013 Holiday Shopper Intentions Report released by Google depicted that about 95% of Millennias prefer to use the Internet for their holiday shopping.

Here are a few tips to consider while developing a strategy for mobile marketing:

1. User-Friendly Website For Mobiles

Mobile users prefer to browse websites that are user-friendly. Google has announced that it will consider this factor while determining the ranking for mobile sites. Give your users an enhanced and easy shopping experience by:

- Developing a comprehensive content and responsive design
- Having a real-time catalog, wherein one can browse the products and make purchases instantly
- Improving your page loading time

2. Content Must Be Informative

To have a better ranking for mobile sites, entrepreneurs must focus on creating informative content for their products. Try to develop content that will provide better results for conversational queries and meet the requirement of customers on the go. Also, create fresh content for landing pages, especially during holiday season. You can inform the users about discounts and sales through landing pages, which in turn will enhance your sales.

3. Conversion Is The Key

A report presented by New Mobile Share shows that customer conversion rate on Smartphones is 16 times better than desktops. Use videos to deliver your message to users. Chart out all macro as well as micro conversation possibilities to encourage visitors to buy products.

Apart from the tips mentioned above, it is important to know what your target customer is doing while shopping from mobile phones. So go ahead and create an elaborate mobile marketing strategy to gain more success.

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Dec 20 2013

Bridging the Gap between Manufacturers and Distributers?

Published by under Business & Marketing

A recent study revealed that around 82% of manufacturers and 92% of distributors agree that differences exist in their working relationships. The notable part is that both of them are aware that these differences are causing negative impact on sales and profitability.

The reason for these disagreements is mismatched expectations, which arise due to hasty pursuance to make quick profit. Researchers say that distributers show their commitment to only those products which give them better ROI. They fail to promote other products thereby offending manufacturers. Distributors have a different take – they that manufacturers do not guide them in the proper direction.

What Can Be Done Then?

  • Manufacturers and distributers must clearly set out the fundamental purpose and expectations of their collaboration.
  • Manufacturers must present a detailed report on the demographic diversification of their products. It will reduce conflicts in market.
  • Apart from this, the manufacturer must steer away from the traditional mould of “Make and Sell Stuff”. They must accept that it is not the product but the information and aptitude that impart competiveness.
  • Both the entities must understand that instead of talking about market coverage, they must focus on collection, administration and sharing of information. It will aid in gaining an edge over competitors.
  • Distributors are skilled in sales and often lag in technical aspects of marketing. Manufacturers can conduct marketing sessions for their distributors once a year to educate them in this area.

Use these ideas to impart value and direction to relationships while increasing trust between manufacturers and distributors. It is also essential to develop objectives that are customer-centric, explicit, mutually beneficial and practical for their industry.

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