Business & Marketing Archive
A strong branding strategy is part of every successful business, big or small. Your brand is more than a logo, it is the identity of your company and the face that will greet nearly every potential customer who sees it. Just like people, businesses are distinguished by their personality.
Health & Safety giveaways are popular promotional products. Contrary to public opinion, health-related items are given away by a wide range of sectors and not just those involved with the healthcare domain. Here are some stats to impress you on the potential Health & Safety giveaways have as marketing
The month of May provides businesses with ample opportunities to promote their brand. The first day of importance is May Day, which falls on May 1, 2015. A national holiday, May Day is used by businesses to appreciate the contribution of their employees. Handy gifts can be given out
A lot of entrepreneurs have experienced business failure in their lives. Some see such failures as an outright rejection of their business ideas while others view them as steppingstones to further success. Some of the biggest names in business – from Virgin Group’s Charles Branson to Microsoft’s Bill Gates
We live in a world dominated by rapidly evolving businesses. Most of these businesses are run by capable entrepreneurs possessing the vision and skills to navigate complex challenges from competitors. These entrepreneurs are skilled enough to implement innovative solutions while creating excellent opportunities for people employed under them. You
Market segmentation offers companies a clear picture of how lucrative a market can be. It identifies diverse segments within a market and provides vital input on the nature of its target audience, along with their likes and dislikes. This info will allow companies to make informed decisions while preparing
Sales teams have the most stressful jobs in the world! They play a key role in ensuring steady revenues for organizations through the year. A closer scrutiny of statistics will reveal that most sales teams have an average record in achieving sales targets. This article explores 5 tips that
April provides some really good opportunities to highlight your brand. You could celebrate April Fool’s Day to inject some fun at the office. Clients will love to receive funny giveaways on this occasion. You could also send greeting cards to wish clients on Easter. They will view this as
Business development holds relevance in almost every company. It’s the art of nurturing business leads for an organization. Here is a well-known fact – a company that focuses strongly on business development will quickly leap ahead of competitors! This article provides you with 8 tips to help your business
A good majority of your target audience uses the Internet to learn about your services. You will benefit online if you have utilized digital marketing in the right way. There is every chance a customer will land up on your website after searching for keywords related to your business.