Archive for the 'Business & Marketing' Category

Mar 11 2014

Get Well Noticed By The People Through Vinyl Banners

Published by under Business & Marketing

Advertising has always been one of the prominent sources of information to the people. Besides, it is the fastest method to make an approach. Advertising may represent any company, institute, organization, community or firm. Many acute methods of advertising came into light with continuous moving wheel of time. Today we have whole lots of options and alternatives when it comes to advertise.

The other most important factor regarding the method of advertising is the price range. All of the advertising methods today are available with various price categories. This in turn provides more options to select the type of method as per the requirement. The best part is that, many of the existing methods have been molded specifically to meet with the new techniques provided by technology.

One of such methods of publicity is banner. This is one of the most preferable methods for outdoor advertising. The use of banner promotion technique has been in trend since many years. One of the reasons was due to the eye catching designs and readable content. The technique worked out and soon banners became one of the demanding aspects of advertising. Banners have now developed to a much better extent than what they were earlier.

They are highly useful when high class printing, design and graphics is required to imprint on these banners. This is due to their exclusivity that the imprinted content is visible even during nights. It means that they are a perfect option when it comes to represent their associated aspects round the clock. With reference to this, there are various categories of banners which are highly productive for variety of publicity purposes.

Out of diversified options available in banners, vinyl banner is one of the most lucrative and prolific methods typically because of its astounding features and usability when compared with other categories of banners. It is highly compatible with any sort of printing and designing. For this reason, these banners are exceedingly for the purposes like exhibitions and promotions. Apart from these, vinyl banners sound perfect when it is concerned about their quality and other use which include-

1. Flexibility- They can be used for indoor as well as for outdoor promotions very conveniently. They can be very well exhibited on stage, auditoriums, buildings, highways and rallies. Durability is again another elegant feature of vinyl banners. They can last long in the areas wherever they are installed.

2. Rigidity- They prove out best for any sort of colors, paints and coatings. This feature makes them useful for any forms or purpose. Additionally, they can also conveniently withstand the effects of blazing sun rays. Hence the user can be assured of the non fading tendency of colors.

3. Affordability-Vinyl banners again hit the gong when affordability comes into the scene. Being implemented with so much of features, they are quite low in terms of price when compared to their counterparts. In fact they can be availed at better rates from online.

4. Variation- Vinyl banners can be designed in any of the size and shape. In fact they can be designed too huge, which is good enough to address public gatherings and orchestrations. It means, it is highly useful as per the requirement and purpose.

5. Customized Patterns- They can be designed as according to the theme. Nowadays with the software, one can give desirable design and layouts on the layers of vinyl banners. This becomes easier when you opt for various designs, themes and templates through online or by an expert.

As such lots of stores regarding vinyl banners in Sydney are available which besides, providing exclusive qualities of vinyl banners also provide various other design and printing services.

Author’s Profile-
Ryan is an all time dedicated designer. He designs for various companies and campaigns. Apart from his profession, he also likes to provide information upon the features and utilities of vinyl banners for advertising and publicity.

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Feb 12 2014

The Science Of Effective Trade Show Exhibits – Infographics

This infographic represents a statistical justification as how tradeshow exhibits help in attracting new customers towards your brand and business.

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Jan 28 2014

7 Reasons to Give Employee Recognition Awards

Most employers give recognition awards to their employees as a token of appreciation for their performance, dedication and achievements. Recognition awards can be presented to a particular employee for his/her outstanding contribution or can be given to a team, who has successfully met assigned targets.

A lot of business think a couple of times before launching employee recognition programs. They often think that it is a waste of money and will not yield anything productive. This is wrong. Featured below in this article are 7 reasons why you should give away awards. If you read them carefully, you will realize that most reasons overlap with each other. So go ahead and pamper your employee!

1.      Promotes Your Brand Name

Employee recognition awards work in same way as promotional products. They highlight your brand name and remind your recipients of your company name wherever they are displayed. So get your company name and logo imprinted on recognition awards. They will serve as ideal advertizing billboards for marketing campaigns. You can order these awards in bulk and avail discounts.

2.      Encourage Stronger Performances

Rewards generate motivation among employees, lead to job satisfaction and encourage them to perform better at the workplace. It encourages healthy competition among employees as every individual strives to do better. It increases productivity, which means higher profits for organizations.

3.      Retain Quality Employees

Due to economic upheaval around the world and greater attrition rates, employees often change their jobs and look out for better job opportunities. It has become difficult for employers to retain a pool of talent within the organization. In such circumstances, it is important to recognize the efforts of performing employees as it motivates them to remain loyal to the organization.

4.      Achieve Goals

It is easy for an organization to achieve long-term as well as short-term goals if its employees are motivated. A company that offers awards to its employees has a right mix of experienced and skilled individuals. This scenario is not seen in companies that ignore such reward schemes.

5.      Customer Satisfaction

Employees who are recognized by their employees are productive, less stressful and satisfied. This translates into greater customer satisfaction. If your customer care or sales representatives are happy then it reflects in their attitude and the way they interact with customers. It will help in retaining old customers while attracting new ones.

6.      Research Proves it

Recently, The Walt Disney World Resort started employee recognition awards for their employees. It lead to a 15% increase in employee satisfaction rate which was noted by immediate supervisors. The result showed higher customer satisfaction scores, strong willingness to return and increase in sales.

7.      Strengthen Relationship with Clients and Customers

Employee recognition gifts are classic gifts that will strengthen your relationship with customers and clients. It will help you connect with individuals and develop your business under a common roof in a way that is not possible in a board room.

Hope these 7 reasons convince you to go for recognition programs. So go ahead and place an order for trophies, plaques and other awards to inspire your employees and clients.

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Jan 24 2014

Planning A Better 2014 For B2B Businesses

Published by under Business & Marketing

B2B entrepreneurs are often bombarded with advice from several quarters on how they can improve sales and performance in 2014. It is difficult to analyze which recommendations will work and which won’t. Your business resolutions must be practical and achievable, if you want to achieve the desired goals.

We, at Promo Direct, have prepared a to-do list for your B2B business:

1. Be Responsive And Approachable
You must focus on optimizing different disciplines of B2B businesses, which includes refurbishing the website for enhanced user experience, opting for webinars to increase brand awareness, and efficient customer service for greater customer satisfaction. Although, these steps may seem simple, you need a lot of dedication to strengthen your business operations.

2. Organize Your Business With Social Media
Some entrepreneurs still ignore the power of social media – you can take your company’s sales and marketing to new levels by making the most of social media platforms. Moreover, social media touches every aspect of B2B business, so it is essential that your employees and business departments remain socially active to stay ahead of competition.

3. Increase Interaction with your buyers
Social media platforms such as Google+ is going to become more comprehensive this year. It will blend social interaction, audios/videos and e-commerce all in real time. This is an ideal opportunity to showcase your brand in front of a huge target audience.

4. Drop strategies/products that are not working
Remember that all products are not super sellers and not all sales methods work well. If a marketing strategy or product is not doing well, then drop it. Never waste your time and energy in doing something that is not working. Move on and focus on promoting other products.

To sum it up, you need to devise new strategies, improvise your products or services and embrace social media to surge ahead of competition. Apply these tips to your business for 2014 and boost sales and productivity.

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Jan 21 2014

Enhance Your Product Sales with Mobile Marketing

Published by under Business & Marketing

The biggest question of this year to all online entrepreneurs is—Are you ready to promote your brand through mobile marketing? According to a research conducted by comScore in 2013, the revenue generated by shopping through mobile websites for the 3rd quarter of 2012 was $5.8 billion, a 26% for the same quarter in 2012.

Also, a majority of the millennial generation is using smart phones to make purchases online. So, it has become important for entrepreneurs to invest in a good mobile website to tap this market and make profits. A 2013 Holiday Shopper Intentions Report released by Google depicted that about 95% of Millennias prefer to use the Internet for their holiday shopping.

Here are a few tips to consider while developing a strategy for mobile marketing:

1. User-Friendly Website For Mobiles

Mobile users prefer to browse websites that are user-friendly. Google has announced that it will consider this factor while determining the ranking for mobile sites. Give your users an enhanced and easy shopping experience by:

- Developing a comprehensive content and responsive design
- Having a real-time catalog, wherein one can browse the products and make purchases instantly
- Improving your page loading time

2. Content Must Be Informative

To have a better ranking for mobile sites, entrepreneurs must focus on creating informative content for their products. Try to develop content that will provide better results for conversational queries and meet the requirement of customers on the go. Also, create fresh content for landing pages, especially during holiday season. You can inform the users about discounts and sales through landing pages, which in turn will enhance your sales.

3. Conversion Is The Key

A report presented by New Mobile Share shows that customer conversion rate on Smartphones is 16 times better than desktops. Use videos to deliver your message to users. Chart out all macro as well as micro conversation possibilities to encourage visitors to buy products.

Apart from the tips mentioned above, it is important to know what your target customer is doing while shopping from mobile phones. So go ahead and create an elaborate mobile marketing strategy to gain more success.

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