Business & Marketing Archive

5 Tips to Attract an Unfamiliar Target Audience

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Many businesses have to deal with a target audience they are not familiar with, especially when a new product offering is launched. A sense of unfamiliarity is also experienced while expanding operations to newer horizons. Some companies know how to sell to all kinds of audiences while others find

Print Catalogs in the Digital World: Why Are They Still Popular?

The answer is simple – because they work! We can understand why some people may think catalogs are a dead form of marketing in the digital age. But you’d be surprised to know that 92% of young shoppers say that they prefer direct mail for making purchase decisions. In fact,

6 Promotional Items For Your Remote Employees

In years past, most managers didn’t have difficulty communicating with their team members. This was because these team members were seated in the same office setting. The manager simply had to walk up to the employee to convey his/her message. The last couple of years have witnessed a sea

Screen Printing vs. Heat Transfer: All You Need To Know

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You have probably seen a lot of people wearing promotional t-shirts. Each t-shirt has a clear and neatly positioned logo that grabs the attention of passersby. This article will focus on the methods that ensure an image (logo in this case) is neatly transferred to the fabric. The methods

7 Tips for an Efficient Video Marketing Strategy

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Most businesses realize the importance of videos as a potent marketing channel. And they are willing to spend resources on making promotional videos. Unfortunately, most videos are amateurishly made because not much planning went into how the video will serve the business. This article will provide you with the

6 Tips to Plan a Successful Seasonal Marketing Campaign

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Planning a marketing strategy based on calendar events is a great way to strengthen your brand’s position in the industry. You can use seasonal events as a platform to appreciate employees, spread awareness about a cause and thank loyal customers! This article provides some quick tips to help you

6 Giveaways For National Children’s Dental Health Month

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February is National Children’s Dental Health Month (NCDHM). Did you know that NCDHM has origins that date back more than 75 years? It was initially observed by the American Dental Association on the 8th of February, 1949. It became a week-long observation in 1955. And it morphed into the

10 Useful Giveaways For Presidents’ Day

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A lot of businesses rely on the 4th of July to launch patriotism-themed marketing campaigns. Such campaigns help them establish a stronger connection with their target audience while winning their trust. Businesses looking for an early campaign focusing on patriotism can turn to Presidents’ Day instead! Presidents’ Day is

Best Healthcare Promotional Products to Promote Winter Wellness at Work

A lot of organizations witness a rise in absenteeism during the winter months. The main cause can be attributed to ailments such as the common cold and flu. Employees have no choice but to stay at home and recover to avoid an office-wide epidemic. Absenteeism is a cause for

5 Super Bowl Marketing Lessons To Boost Your Business

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There is no doubt about the high dose of creativity associated with Super Bowl ads! Each ad lasts an average of 30 to 60 seconds but can have an impact that remains for years! The efforts put into each ad are immense and can serve as great lessons for