Business & Marketing Archive

5 Simple Marketing Ideas For Valentine’s Day

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A lot of businesses wait until Valentine’s Day to show some love to their customers. And why not? Valentine’s Day is a special occasion for a lot of people around the world so it makes sense to launch a marketing campaign around this hugely popular day! Here are some

What Kind Of Promotional Apparel Should You Opt For In 2017?

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There is no doubt about the importance of promotional apparel as effective giveaways. They have been used to highlight brands for many decades now. A positive fact about promotional apparel is the way it keeps evolving in terms of fashion and fabric used. So what kind of apparel should

Why a CRM is Essential for your B2B Marketing Efforts?

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B2B sales processes are time-consuming and take a lot of effort to bear fruit. This is because customer relationships need a lot of nourishment. Unlike B2C, the target audience in B2B marketing is limited and doesn’t get swayed easily by marketing talk. A B2B lead is usually converted after

7 Tips to Meet With Marketing Success In 2017!

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The last few weeks of 2016 have arrived! How prepared are you to refresh your marketing campaign in 2017? Are you ready to fight the marketing onslaught that will be unleashed by competitors? In this article, we will provide you with easy-to-implement tips to make sure you use the

2016’s Top-5 Super Bowl Commercials

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The Super Bowl season is that time of the year when people really look forward to watching advertisements! Even non-football fans watch the Super Bowl for the quirky, funny and smart commercials that air during the big game. NFL’s annual football fiesta has a history of dominating the airways

6 Ideas To Reuse Excess Giveaway Items

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Here is a scenario witnessed often in the promotional industry: The marketing team over buys their promotional giveaways to ensure nobody goes empty-handed from an event. The event is a success but it leaves behind a lot of giveaway items. The problem is that these items won’t be sufficient

6 Tips To Boost Your Holiday Marketing Efforts

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The holidays provide businesses with ample opportunities to reach out to customers. It’s the time when all your competitors will be rolling out something special to snatch your customers! You will have to think extra hard to retain your customers while gaining new ones. This article makes things easier

How to Use Tailgate Parties to Make Your Brand Memorable

The Super Bowl is not just a sporting extravaganza; it’s an American tradition! Watching the ‘big game’ with friends and family is a long-standing custom and most of us look forward to it. Another tradition associated with this time of the year is hosting tailgate parties before the game

8 Ingredients To Ensure Your Email Marketing Campaign Is A Success!

There is no doubt about the effectiveness of email marketing as a potent advertising channel. A lot of businesses hire specialists to design and execute periodical email campaigns. But the harsh reality is that most of them complain that they are not able to get enough marketing mileage from

How Creative Imprints Convert Giveaways Into Excellent Marketing Tools!

A giveaway without a personalized imprint is like a person without a soul! Sound dramatic? Well, the analogy is certainly right to an extent. A giveaway without your logo or message doesn’t have an identity. It’s just like any other product available in the market. Personalized giveaways, on the