Business & Marketing Archive

All You Need To Know About Emotional Branding

“Consumers today not only want to be romanced by the brands they choose to bring into their lives, they absolutely want to establish a multifaceted holistic relationship with that brand, and this means they expect the brand to play a positive, proactive role in their lives.” -          Seth Godin

13 Marketing Tips To Boost Online Sales

  Want to know the secret to gain better sales online? Well, there is none! The key to a successful online store is to get a combination of factors right. We make things simple for you by listing these factors as marketing tips to propel your business forward. Improve

6 Tips To Strengthen Your Customer Research

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.“ - David Ogilvy, Founder of Ogilvy Group    No business can survive without performing adequate customer research. This is because research is key to identifying the traits of your target audience. What’s the

The Importance of Print Catalogs

E-commerce websites have taken shopping to another level. Today, millions of people do shopping from the comfort of their homes. All they have to do is log onto the internet, open an e-commerce website, choose a product and place an order – all this without moving an inch! No

6 Steps To Arrive At The Perfect Tagline

Just Do It! – Nike I’m Lovin’ It! – McDonalds Betcha Can’t Eat Just One! – Lays These are just some of the taglines that have captured the imagination of consumers all over the world. A quality tagline will do a good job of conveying your company’s message to

December 2014, Holidays and Observances in USA

December is finally here! It’s time to launch a final marketing campaign for the year. Here are some pointers to help you with your marketing campaign in December: Show the humane side of your business by observing Universal Human Rights Month. Use giveaways to gain goodwill for your brand!

The 10 Common Mistakes Of Marketing

“Marketing is a contest for people’s attention.”                                               – Seth Godin, American best-selling author This quote explains, in simple words, the role played by marketing in driving businesses forward. Only the best survive a contest – this fact is more pronounced in marketing. One mistake and your competitors will zoom

7 Steps To Use Promotional Products Effectively

“Marketing is a contest for people’s attention.“ – Seth Godin, American best-selling author Every year, hundreds of businesses invest in promotional products to highlight their brand. While most people have no doubt about the effectiveness of giveaways as powerful marketing tools, there is a general uncertainty over how they

Why Are Promotional Products Effective As Brand Reminders?

The primary goal of any business is to connect with the target audience. Here is a fact – a customer will work with you only if he feels he can trust your brand. It’s time you went the extra mile to ensure current and prospective customers stay loyal to

10 Business Quotes To Inspire And Drive Your Company Forward

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According to a 2013 Forbes article, a staggering 543,000 new businesses are launched every month in the USA. But here is the twist – did you know that more companies are shut down than launched every month? This depressing figure points out to a reality – thousands of entrepreneurs