Business & Marketing Archive

7 Tips for an Efficient Video Marketing Strategy

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Most businesses realize the importance of videos as a potent marketing channel. And they are willing to spend resources on making promotional videos. Unfortunately, most videos are amateurishly made because not much planning went into how the video will serve the business. This article will provide you with the

6 Tips to Plan a Successful Seasonal Marketing Campaign

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Planning a marketing strategy based on calendar events is a great way to strengthen your brand’s position in the industry. You can use seasonal events as a platform to appreciate employees, spread awareness about a cause and thank loyal customers! This article provides some quick tips to help you

6 Giveaways For National Children’s Dental Health Month

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February is National Children’s Dental Health Month (NCDHM). Did you know that NCDHM has origins that date back more than 75 years? It was initially observed by the American Dental Association on the 8th of February, 1949. It became a week-long observation in 1955. And it morphed into the

10 Useful Giveaways For Presidents’ Day

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A lot of businesses rely on the 4th of July to launch patriotism-themed marketing campaigns. Such campaigns help them establish a stronger connection with their target audience while winning their trust. Businesses looking for an early campaign focusing on patriotism can turn to Presidents’ Day instead! Presidents’ Day is

Best Healthcare Promotional Products to Promote Winter Wellness at Work

A lot of organizations witness a rise in absenteeism during the winter months. The main cause can be attributed to ailments such as the common cold and flu. Employees have no choice but to stay at home and recover to avoid an office-wide epidemic. Absenteeism is a cause for

5 Super Bowl Marketing Lessons To Boost Your Business

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There is no doubt about the high dose of creativity associated with Super Bowl ads! Each ad lasts an average of 30 to 60 seconds but can have an impact that remains for years! The efforts put into each ad are immense and can serve as great lessons for

5 Simple Marketing Ideas For Valentine’s Day

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A lot of businesses wait until Valentine’s Day to show some love to their customers. And why not? Valentine’s Day is a special occasion for a lot of people around the world so it makes sense to launch a marketing campaign around this hugely popular day! Here are some

What Kind Of Promotional Apparel Should You Opt For In 2017?

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There is no doubt about the importance of promotional apparel as effective giveaways. They have been used to highlight brands for many decades now. A positive fact about promotional apparel is the way it keeps evolving in terms of fashion and fabric used. So what kind of apparel should

Why a CRM is Essential for your B2B Marketing Efforts?

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B2B sales processes are time-consuming and take a lot of effort to bear fruit. This is because customer relationships need a lot of nourishment. Unlike B2C, the target audience in B2B marketing is limited and doesn’t get swayed easily by marketing talk. A B2B lead is usually converted after

7 Tips to Meet With Marketing Success In 2017!

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The last few weeks of 2016 have arrived! How prepared are you to refresh your marketing campaign in 2017? Are you ready to fight the marketing onslaught that will be unleashed by competitors? In this article, we will provide you with easy-to-implement tips to make sure you use the