Business & Marketing Archive

6 Things Businesses are Missing out on by not using Promotional Products

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We live in a world dominated by powerful marketing techniques. Look around and you will notice a lot of advertising campaigns targeting you. Some of these campaigns may use a subtle marketing approach while others are openly aggressive. It’s up to you to choose the right product for your

Understanding the Impact of Colors on Branding and Marketing

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Colors play a vital role in branding. Most customers associate a brand with its colors. Brands such as Coca-Cola and Apple have established a cohesive identity with their branding colors. It is necessary to set apart personal preferences while selecting a branding color.

8 Creative Giveaway Ideas for Successful Events

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Events provide the perfect opportunity for businesses to interact with existing and potential customers. The size of an event and the way it is conducted will go a long way in ensuring its success. There are many ingredients that make an event a success – giveaways rank prominently among

8 Questions to Prepare the Perfect Email Marketing Strategy

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Emails play an important role in society today. Research by the Radicati Group showed that an average of 200 billion emails was sent globally every day in 2015. This staggering figure proves how crucial emails are to people around the world. Early on, the majority of emails were of

5 Custom Floor Mats For Marketing

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Custom floor mats offer excellent branding opportunities. They are ideal for offices, restaurants, and other facilities that have outdoor and indoor spaces accessed by a lot of people. This article will help you use floor mats to their full marketing potential. Are you aware of the marketing strength offered

All You Need To Know About Screen Printing !

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Screen printing has been associated with the promotional products industry for many decades. It features technology that is fast and cost-efficient. A lot of businesses opt for screen printing to personalize giveaways. The imprint output offered by screen printing is clear, durable and can last years without fading. What

Buyer’s View on Promotional Products – A Survey

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Keeping a close eye on the latest developments in the promotional products industry helps distributors understand the preferences of promo product buyers. The following infographic showcases the findings of a survey by ASI. The correspondents are end-buyers who were asked which factors they consider while buying promotional products. Take

8 Reasons Why Direct Marketing is as Relevant as Online Marketing

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  The last couple of years have witnessed online marketing gaining wide acceptance as an efficient advertising tool. Most companies have a website where they highlight their services to the world. And they also have significant presence on social media where they engage with hundreds of followers. There is

Fourth of July Marketing Ideas for a Special Promotion

We are approaching that special time of the year again! The 4th of July holds a special place in our hearts. It gives us the opportunity to commemorate the signing of the Declaration of Independence way back in July 4, 1776. Over the years, the 4th of July has become a

Promotional Items Under $1 For Your Next Marketing Campaign

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There is a high demand among businesses for our promotional items priced under $1. This demand has roots in the firm belief that our economical giveaways display no compromise in quality or durability. Many of our customers return to us with reorder after reorder of these products. They realize