Archive for the 'Business & Marketing' Category

Apr 16 2014

The Latest in Promotional Products by OPEN Forum

Published by under Business & Marketing

MSNBC visits Advertising Specialty Institute’s (ASI) show featuring the wackiest promotional products to help businesses stand out and steer clear of competition. Some of the products featured in this video are available at Promo Direct as well!

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Apr 11 2014

Let This Easter Be Special For Your Customers And Employees

Easter Sunday is just around the corner! Have you thought about using this special occasion to highlight your brand? People often associate cheery and fun memories with Easter. By choosing Easter to highlight your brand, you will be able to draw quality goodwill to your business.

Here is an interesting insight on Easter from the National Confectioners Association: 82.5% of individuals like receiving candies/chocolates while 72.9% prefer non-edible items such as books, crayons and stuffed animals as promotional gifts.*

The team at Promo Direct has made things easier for you by picking the top 5 Easter giveaways chosen by our buyers. Hope you like this list!

1. Fitness is Fun Coloring Book
These 16-page coloring books are great giveaways for children. They feature great story lines on health. They also include exciting games that will keep kids hooked!

2. Candy Roll
Share the joy of Easter by giving away candy rolls to your customers. This product comes with 11 individual candies , each with a unique flavor.

3. Celebration Tote Bag
They are lightweight, tear-resistant, water-resistant and made to last longer. Let your recipients carry them along at shopping malls, beaches and picnics so that your brand gets highlighted all over town!

4. Buster Bear
Made of soft plush material, Buster Bears will make cute gifts for individuals of all age groups. Impress your customers by giving away these stuffed toys!

5. Mug Gift Bag with Starlite Mints
Delight your customers by giving them this sweet goody bag of surprises. It contains starlite mints and can be imprinted with your logo or slogan.

For more gift ideas, log on to our website Do let us know if you liked our products. Happy Easter!


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Mar 26 2014

Holidays and Observances in USA

Are you planning to give away promotional items to highlight your brand? This infographic sheds some insights on the Days, Weeks and Months you should associate your giveaways with.

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Mar 21 2014

5 Reasons Why Most Start-Ups Fail

Published by under Business & Marketing

All start-ups are not runaway successes – in fact, a majority of them sink without a trace after 2 to 3 years of existence. Even when budding entrepreneurs are equipped with all the right qualities, they have to deal with layoffs, bankruptcy and faulty services/products. So if you are planning to set up a new venture, you must understand some common reasons why most start-ups fail. It will help you avoid potential problems that may come your way.

1. Thinking small

A research conducted by Harvard Business School reveals that 8 out of 10 businesses fail in the first 3 years. Most entrepreneurs try to create unique products or services that don’t cater to larger audiences. Think global, your product must solve the problems of masses and only then your business will survive in the competition.

2. Lack of funding

For any business to flourish, regular cash flow is a must. It is a blueprint that helps the business to grow and improve. Most entrepreneurs cannot afford to pay their staff. Financial problems can ruin a business. Before launching any new business, make sure that you have sufficient funds.

3. Trying to handle everything on their own

Newbie entrepreneurs, in an attempt to cut down costs try to play different roles themselves such as that of an accountant, Human Resource or Marketing Executive. This can become very stressful and may hinder the growth of your start-up. If you cannot afford to hire permanent staff, then seek services of a staffing agency and let them assist you.

4. Lack of research

Most businesses fail because entrepreneurs don’t have enough knowledge about their products, market conditions, and customer tendencies. It is very important to have insights about the market that you are getting into to build a successful business establishment.

5. Improper marketing

Marketing is the lifeline of any business. Most newbies don’t follow a proper marketing plan and simply blow up money on traditional methods of advertising that does little good to the business. You can harness the power of Internet; create forums and communities to reach out to target audiences.

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Mar 13 2014

How Should You Celebrate National Umbrella Month?

Published by under Business & Marketing

Umbrellas were invented some 4000 years ago in Egypt. The word umbrella is derived from the Latin word ‘umbra’ which means shade. Meant to provide protection against sunlight, umbrellas were also considered as a symbol of rank and nobility. It is believed that the Chinese were the first to manufacture waterproof umbrellas. And it was only in the 1900s that the basic umbrellas that are widely used today were discovered.

March is National Umbrella Month and clearly it is time to celebrate the invention of this useful and inexpensive accessory. Today, umbrellas are available in several varieties and used by a wide demographic of audiences. There are umbrellas for kids, golf umbrellas, fashion umbrellas, waterproof umbrellas and more. They are used by fashion photographers as props or on a patio table to block light.

Here are a few ways you can celebrate National Umbrella Month:

1. Give Them Away As Promotional Gifts

Business organizations can celebrate this day by distributing promotional umbrellas to their employees and customers. It will help spread brand awareness and serve as a token of appreciation. For instance, 64″ Slazenger Vented Promotional Golf Umbrellas make great giveaways for hotels, county clubs, souvenir shops, sea side retailers and stadiums.

2. Donate To The Needy

You can purchase some umbrellas and donate them to orphanages or old-age shelters in your local area. You may also gather used umbrellas and give them away to needy.

3. Decorate Your Store or Studio

If you own a store, you can decorate it by hanging colorful umbrellas around, or if you are looking for a special design effect, then place 48″ Two-Tone Promotional Umbrellas on patio tables to give a striking effect.

4. Read Out An Umbrella Story

There are several children’s books available that have interesting stories about umbrellas. Read out stories to children and bring smile on their faces.

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