“Perhaps the most salient factor for the most successful brands is the promise of consistent quality. Whether it’s a business or a consumer making a purchasing decision, they want to be sure in this world of endless choice that their decision is the right one.” – Rosi McMurray, The Brand
A strong branding strategy is part of every successful business, big or small. Your brand is more than a logo, it is the identity of your company and the face that will greet nearly every potential customer who sees it. Just like people, businesses are distinguished by their personality.
Health & Safety giveaways are popular promotional products. Contrary to public opinion, health-related items are given away by a wide range of sectors and not just those involved with the healthcare domain. Here are some stats to impress you on the potential Health & Safety giveaways have as marketing
The month of May provides businesses with ample opportunities to promote their brand. The first day of importance is May Day, which falls on May 1, 2015. A national holiday, May Day is used by businesses to appreciate the contribution of their employees. Handy gifts can be given out
April provides some really good opportunities to highlight your brand. You could celebrate April Fool’s Day to inject some fun at the office. Clients will love to receive funny giveaways on this occasion. You could also send greeting cards to wish clients on Easter. They will view this as
So, you’re shopping around, comparing sticker prices. There are options – many, many options. The quality all looks to be similar so why not just go with the cheapest? Well, to pull out some old clichés, “looks can be deceiving”, and “you get what you pay for”. It is
Looking to promote your brand this March? This article is for you! We strongly recommend you associate your brand with International Women’s Day, which falls on March 8. Highlight your brand among female employees and clients with attractive giveaways. They will take your giveaways home, ensuring further visibility for
“Make it happen” is this year’s theme for International Women’s Day (IWD). Also known as International Working Women’s Day, IWD is celebrated on the 8th of March every year. It falls on a Sunday this year. Every year, hundreds of organizations from around the world celebrate IWD by organizing
Take a close look at what’s shared on social media sites. You will notice that a good number of videos and images have been shared close to a million times. Have you ever wondered what goes into the making of viral video or image? This info graphic will explain
December is finally here! It’s time to launch a final marketing campaign for the year. Here are some pointers to help you with your marketing campaign in December: Show the humane side of your business by observing Universal Human Rights Month. Use giveaways to gain goodwill for your brand!