Branding Archive

Bring Ideas to Life: Interview with Dave Sarro, President and CEO of Promo Direct!

“In an exclusive interview with IdeaMensch, Promo Direct’s CEO Dave Sarro describes how a setback in a real estate venture prompted him to start his own company. He also discusses his entrepreneurial journey and stresses how social media can help gain business recognition. Dave advocates that keeping a tab

Preparing For 2016 With Promotional Calendars

We are only 3 months away from 2016 – nobody knows what the New Year has in store for us. But it doesn’t stop us from looking forward to the very best. Most businesses look forward to the New Year with renewed hope, expecting more clients and greater revenue.

5 Giveaways That Help Mend Client Relationships

A client relationship is just like any other relationship. It needs willing people on both sides to go ahead in harmony. Misunderstandings may arise but it’s important that they are resolved before disaster occurs. Successful client relationships form the core of any business. It’s important to keep all clients

5 Reasons Why You Should Launch Back To School Campaigns

As you are already aware, the Back to School season is a period of hectic activity for parents and students. Department stores offer a variety of school-friendly merchandise targeting children. And parents make sure their kids have all the necessary educational supplies when they return to school. At Promo

Create A Brand Statement With Back-To-School Giveaways

Back-to-School month provides a great opportunity for businesses to connect with target customers and promote their brand all year round. Everything from custom backpacks, t-shirts, pencils, pens and lunch coolers can be imprinted with your company’s logo. Distributing these back-to-school products to kids will help them get excited about

6 Tips To Help Boost Employee Relationships

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Research has proven that employees with friends at the workplace are likely to be more dedicated to their jobs. These employees feel more secure with their job and have a sense of contentment in whatever they do. They are a pleasure to work with! There is no doubt about

5 Reasons Why You Cannot Ignore Promotional Products!

Businesses are always seeking positive publicity that can promote their services in a big way. The need of the hour is to get noticed by a widespread audience. Smart advertising can take brands to great heights – you should carefully plan a marketing campaign that suits your budgetary and

Associating Your Brand With Children’s Eye Health and Safety Month

We are nearing the time of the year when children return back to their schools. It’s a period when parents rush around to get things done on time – from submitting enrollment forms, getting immunizations done to purchasing school books and stationery. Kids look forward to school with nervous

Weekly Product Spotlight: Promotional Stainless Steel Beverage Cubes (COOLCUBES)

COOLCUBES are FDA-compliant products that are great to engrave your logo on. Featuring a stainless-steel exterior, this product contains water and food-grade ethanol on the inside. Here is why you should go for this classy and economical product: It’s a creative way to highlight your brand! It’s a great

Harness the Power of Custom Bookmarks for your Brand!

Ever wondered which year bookmarks were introduced? You probably think they are recent innovations. But here is a fact – bookmarks have a history that dates back to the very first books! In the ancient days, books were hefty and difficult to read through – page numbers were a