Branding Archive

5 Reasons Why You Cannot Ignore Promotional Products!

Businesses are always seeking positive publicity that can promote their services in a big way. The need of the hour is to get noticed by a widespread audience. Smart advertising can take brands to great heights – you should carefully plan a marketing campaign that suits your budgetary and

Associating Your Brand With Children’s Eye Health and Safety Month

We are nearing the time of the year when children return back to their schools. It’s a period when parents rush around to get things done on time – from submitting enrollment forms, getting immunizations done to purchasing school books and stationery. Kids look forward to school with nervous

Weekly Product Spotlight: Promotional Stainless Steel Beverage Cubes (COOLCUBES)

COOLCUBES are FDA-compliant products that are great to engrave your logo on. Featuring a stainless-steel exterior, this product contains water and food-grade ethanol on the inside. Here is why you should go for this classy and economical product: It’s a creative way to highlight your brand! It’s a great

Harness the Power of Custom Bookmarks for your Brand!

Ever wondered which year bookmarks were introduced? You probably think they are recent innovations. But here is a fact – bookmarks have a history that dates back to the very first books! In the ancient days, books were hefty and difficult to read through – page numbers were a

10 Giveaways For HR Teams

The Human Resource (HR) department plays a vital role in companies today – from recruiting the right candidates to making sure current employees remain loyal to the company for years! It’s no secret that employee relationship management is a difficult task that needs to be handled carefully on a

Tips To Turn Your Business Negotiation From Blah Into Fantastic

Negotiation is one of the most important tools to anyone in business. It allows companies to achieve their goals and to work with other companies to facilitate smooth working relationships and ensure your company has everything it needs. Unfortunately many people are scared to negotiate and, because of this,

Tasting Brand Success With Custom Coffee Mugs

Custom Coffee Mugs are a huge hit all over the world. In the USA alone, thousands of mugs are given away to showcase a brand or cause. A lot of buyers – from companies and individuals to charity organizations and sports teams – rely on custom coffee mugs as

Holidays and Observances in USA, June 2015

The month of June provides you with great opportunities to highlight your brand. The most important occasion to gain quality visibility will be Father’s Day (June 21). Distribute giveaways such as custom sunglasses to gain quality attention for your brand. You could also choose to celebrate Flag Day (June

10 Steps To Gain Unique Brand Value For Your Business

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“Perhaps the most salient factor for the most successful brands is the promise of consistent quality. Whether it’s a business or a consumer making a purchasing decision, they want to be sure in this world of endless choice that their decision is the right one.”                                                                                                               – Rosi McMurray, The Brand

Tips for Building and Promoting Your Small Business Brand

A strong branding strategy is part of every successful business, big or small. Your brand is more than a logo, it is the identity of your company and the face that will greet nearly every potential customer who sees it. Just like people, businesses are distinguished by their personality.