Almost every conscious American citizen has dealt with a form of Cause Marketing in his lifetime. The term “cause marketing” refers to the efforts put in by non-profit entities to promote a social cause. An example would be a campaign to highlight health concerns for women during the Breast
It is time for some retrospection. Ask yourself these questions: 1. How long has it been since I last promoted my business? 2. Does my target audience know that my business exists? 3. How much did I spend on my last promotional campaign? Was it money well-spent? Think hard
Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of
The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.
It is a well known fact that out of all our marketing efforts and ubiquitous promotions, some will become an instant hit and some will suffer major hit back. The one which resonates so well with your target audience will be the one to buzz around in the market
When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of
There are many masterminds who have committed some of the greatest mistakes while making a brand image of a company. Many new start ups including renowned established players in the industry also suffered from the creative thoughts which sabotaged the entire branding project. We will discuss some of those
What is Pinterest? It is a virtual scrapbook where people delight in ‘pinning’ about things as varied as wedding dresses, promotional products, cakes, flowers, or even iPad cases. It’s one of the fastest growing websites of all time—in the last quarter of 2011 it had a 815% growth in
Contrary to popular belief verbal communications are not the be all and end all in the world of interactions. People are saying more through some other means, some other channel, something more than words can possibly communicate. There is something definitely going on. It is all happening via body
The success of every business depends on the implementation of right kind of marketing techniques to position its product(s) or service in the market. In order to achieve that, the marketing team of every business has to understand the behavioral psychology of their consumers including various nuances and preferences.