Author Archive

Berkshire Hathaway—A Billionaire’s Reality

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The conglomerate that was once rated as the eighth largest company in the world by the Forbes Group is the brainchild of the smartest man on Wall Street. A sagacious investor by nature, Warren Buffet, chairman and CEO of Berkshire Hathaway, built his empire through strategic investment, which was

Brands That Might Not See The Light Of 2013

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A brand must deliver its promise. That is what guarantees its survival in the long run and the company must keep its brand alive in market memory, which otherwise is short. Your competition never sleeps. A little over-confidence, one misstep and your competition will supersede you easily. The moment

They Got An Eye On You… Google Shows!

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If you are on the web, or even off it, everyone’s got their eye on you! But don’t take our word for it! Ask the experts…ask papa Google himself! Past year search trends on Google are out and what they show is that your brand is constantly being judged

The Real Magnitude Of Walmart

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How much do you know about Walmart? We certainly didn’t know enough…that is until now! Very few know what a leviathan this largest retailer in the world really is. Check out some of the stats that blow your mind away: If we were to mark Walmart’s revenue as national

Google Needs To Clean Up Its Attic To Avoid Becoming Another Microsoft

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How is Google like Microsoft? Both have one core business that they took and built ‘the empire’ upon. With Google it’s Google Search and for Microsoft, Windows is what has dominated the market. Goes without saying that these core products are immensely profitable, create great cash flow and contribute

Persuasion vs Passion-What Works To Increase Sales

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Tired of rallying up leads? After countless sleepless nights over driving “organic traffic” to your website and watching the horror of how few convert into sales both on your website and off-page as well, you have probably laid down arms now on increasing sales! You ask yourself, “Where am

A New Genre Of Loan To Save Your Business!

Author: | Categories: Business & Marketing 1 Comment
A new genre of lending and borrowing has come as a messiah for several entrepreneurs and business start-ups everywhere. It is called P2P or peer-to-peer lending, where the borrower takes a loan from an individual rather than a lending institution. This is fast becoming a preferred mode of borrowing

Is Your Sales Team Losing The Battle To Your Well-Informed Customer?

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Customer satisfaction is no longer a lazy day by the poolside for business owners. Today the customer’s expectations are high. He is no longer just waltzing into your store because he simply felt like it. Instead he has done thorough research about what he is spending his precious bucks

The Not So Small “Small Business”

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They are a major driving force of the U.S. economy. They are a dynamic part of the economy that generates three-fourths of the jobs in the U.S. and contributes to employment growth. They know their customers well and are geared especially to meet local needs and that is why

The World Of Online Advertising

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The world of advertising has taken the Internet by storm and only now is it all sinking in! Its cost-effectiveness on the web has revolutionized digital advertising altogether. Let’s see what the most popular methods of advertising on the web are: Text ads These are text-based hyperlink ads and