Author Archive

Avoiding Common Branding Blunders, Missteps and Mistakes

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There are many masterminds who have committed some of the greatest mistakes while making a brand image of a company. Many new start ups including renowned established players in the industry also suffered from the creative thoughts which sabotaged the entire branding project. We will discuss some of those

Pinterest Sharing Cuts Both Ways?

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What is Pinterest? It is a virtual scrapbook where people delight in ‘pinning’ about things as varied as wedding dresses, promotional products, cakes, flowers, or even iPad cases. It’s one of the fastest growing websites of all time—in the last quarter of 2011 it had a 815% growth in

So You Thought That Grand Speech Is Going To Make You A Leader?

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Contrary to popular belief verbal communications are not the be all and end all in the world of interactions. People are saying more through some other means, some other channel, something more than words can possibly communicate. There is something definitely going on. It is all happening via body

How to Build Your Business Through The Right Marketing Mix

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The success of every business depends on the implementation of right kind of marketing techniques to position its product(s) or service in the market. In order to achieve that, the marketing team of every business has to understand the behavioral psychology of their consumers including various nuances and preferences.

Obama To Give Startups Tax Breaks & Easier IPOs

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Boosting the morale of entrepreneurs, the Obama Administration is making funding easy for business start-ups by introducing various Tax breaks and also making it easier for IPOs. The idea behind the proposal is to make funding small businesses with start-up capital more attractive. By doing away with taxes on

Berkshire Hathaway—A Billionaire’s Reality

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The conglomerate that was once rated as the eighth largest company in the world by the Forbes Group is the brainchild of the smartest man on Wall Street. A sagacious investor by nature, Warren Buffet, chairman and CEO of Berkshire Hathaway, built his empire through strategic investment, which was

Brands That Might Not See The Light Of 2013

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A brand must deliver its promise. That is what guarantees its survival in the long run and the company must keep its brand alive in market memory, which otherwise is short. Your competition never sleeps. A little over-confidence, one misstep and your competition will supersede you easily. The moment

They Got An Eye On You… Google Shows!

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If you are on the web, or even off it, everyone’s got their eye on you! But don’t take our word for it! Ask the experts…ask papa Google himself! Past year search trends on Google are out and what they show is that your brand is constantly being judged

The Real Magnitude Of Walmart

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How much do you know about Walmart? We certainly didn’t know enough…that is until now! Very few know what a leviathan this largest retailer in the world really is. Check out some of the stats that blow your mind away: If we were to mark Walmart’s revenue as national

Google Needs To Clean Up Its Attic To Avoid Becoming Another Microsoft

Author: | Categories: News 1 Comment
How is Google like Microsoft? Both have one core business that they took and built ‘the empire’ upon. With Google it’s Google Search and for Microsoft, Windows is what has dominated the market. Goes without saying that these core products are immensely profitable, create great cash flow and contribute