Author Archive

Want to make your website launch happening? Read on…

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Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of

What the Market Sees Vs What It is Actually…

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The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.

Importance of being consistent for successful branding

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When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of

How to Build Your Business Through The Right Marketing Mix

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The success of every business depends on the implementation of right kind of marketing techniques to position its product(s) or service in the market. In order to achieve that, the marketing team of every business has to understand the behavioral psychology of their consumers including various nuances and preferences.

Berkshire Hathaway—A Billionaire’s Reality

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The conglomerate that was once rated as the eighth largest company in the world by the Forbes Group is the brainchild of the smartest man on Wall Street. A sagacious investor by nature, Warren Buffet, chairman and CEO of Berkshire Hathaway, built his empire through strategic investment, which was

The Real Magnitude Of Walmart

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How much do you know about Walmart? We certainly didn’t know enough…that is until now! Very few know what a leviathan this largest retailer in the world really is. Check out some of the stats that blow your mind away: If we were to mark Walmart’s revenue as national

A New Genre Of Loan To Save Your Business!

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A new genre of lending and borrowing has come as a messiah for several entrepreneurs and business start-ups everywhere. It is called P2P or peer-to-peer lending, where the borrower takes a loan from an individual rather than a lending institution. This is fast becoming a preferred mode of borrowing

Is Your Sales Team Losing The Battle To Your Well-Informed Customer?

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Customer satisfaction is no longer a lazy day by the poolside for business owners. Today the customer’s expectations are high. He is no longer just waltzing into your store because he simply felt like it. Instead he has done thorough research about what he is spending his precious bucks

The Wisdom Of Warren Buffett—Real Life Lessons From A Real Business Guru

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One of the most successful investors in the world, business magnate, third richest person in the world, “Oracle of Omaha” –is that all there is to the great legend? No! There is the great philanthropist to him as well. His wisdom not only covers the realm of business and

Have You Really Thought Out Your Promotional Campaign?

Author: | Categories: Business & Marketing 1 Comment
While you know how to chart your course to success in the promotional industry, and what milestones to achieve along the way, have you also considered the pitfalls? For every way there is of getting it right, there are several ways it can go wrong as well! Businesses must