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Top 10 Tradeshow Giveaways

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The giveaways you choose to hand out at your next tradeshow will determine how well your booth performs at the event. You must choose promotional items that will serve as the perfect ambassadors of your brand, long after the recipient reaches home. The items you choose should be attractive

Associating Christmas’ Spirit of Giving With Promotional Giveaways

Christmas is often associated with the spirit of giving. Every year, people give and receive gifts from their love ones – a tradition they have been following from their childhood. This year will be no different. While they shop for their families and friends, they will also be looking

Examining the Performance of Key Promotional Product Categories

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Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause. This article features key data on consumer

How Internet Changed The Face Of Marketing

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Just a couple of decades ago, marketing used to be a completely different ball game. The rules and ethics were a far cry from what it is now. Circa 2000, the age of door-to-door and direct marketing unofficially came to a halt. Marketing as we knew it, changed forever.

Knowing the Essentials of Viral Marketing

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What is the importance of Viral Marketing in today’s ultra digitized world? How does a company benefit from astute marketing campaigns? But most importantly, what exactly is Viral Marketing? Well, this form of marketing is nothing but promoting a certain brand and creating awareness about it through the Internet

2012 – A Retrospective Through Google Zeitgeist

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With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features

Obama’s Re-election – A Brief Tribute to Promotional Products

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The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of

Using Cause Marketing To Boost Your Business

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Almost every conscious American citizen has dealt with a form of Cause Marketing in his lifetime. The term “cause marketing” refers to the efforts put in by non-profit entities to promote a social cause. An example would be a campaign to highlight health concerns for women during the Breast

Promoting Your Brand: Targeting The Right People At The Right Time

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It is time for some retrospection. Ask yourself these questions: 1. How long has it been since I last promoted my business? 2. Does my target audience know that my business exists? 3. How much did I spend on my last promotional campaign? Was it money well-spent? Think hard

Want to make your website launch happening? Read on…

Author: | Categories: Business & Marketing 1 Comment
Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of