Author Archive

Knowing the Essentials of Viral Marketing

Author: | Categories: Business & Marketing 1 Comment
What is the importance of Viral Marketing in today’s ultra digitized world? How does a company benefit from astute marketing campaigns? But most importantly, what exactly is Viral Marketing? Well, this form of marketing is nothing but promoting a certain brand and creating awareness about it through the Internet

2012 – A Retrospective Through Google Zeitgeist

Author: | Categories: Business & Marketing, News No comments
With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features

Obama’s Re-election – A Brief Tribute to Promotional Products

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The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of

Using Cause Marketing To Boost Your Business

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Almost every conscious American citizen has dealt with a form of Cause Marketing in his lifetime. The term “cause marketing” refers to the efforts put in by non-profit entities to promote a social cause. An example would be a campaign to highlight health concerns for women during the Breast

Promoting Your Brand: Targeting The Right People At The Right Time

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It is time for some retrospection. Ask yourself these questions: 1. How long has it been since I last promoted my business? 2. Does my target audience know that my business exists? 3. How much did I spend on my last promotional campaign? Was it money well-spent? Think hard