Author Archive

Obama’s Re-election – A Brief Tribute to Promotional Products

Author: | Categories: Business & Marketing, News No comments
The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of

Using Cause Marketing To Boost Your Business

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Almost every conscious American citizen has dealt with a form of Cause Marketing in his lifetime. The term “cause marketing” refers to the efforts put in by non-profit entities to promote a social cause. An example would be a campaign to highlight health concerns for women during the Breast

Promoting Your Brand: Targeting The Right People At The Right Time

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It is time for some retrospection. Ask yourself these questions: 1. How long has it been since I last promoted my business? 2. Does my target audience know that my business exists? 3. How much did I spend on my last promotional campaign? Was it money well-spent? Think hard

Want to make your website launch happening? Read on…

Author: | Categories: Business & Marketing 1 Comment
Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of

What the Market Sees Vs What It is Actually…

Author: | Categories: Business & Marketing No comments
The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.