Author Archive

2012 – A Retrospective Through Google Zeitgeist

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With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features

Obama’s Re-election – A Brief Tribute to Promotional Products

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The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of

Using Cause Marketing To Boost Your Business

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Almost every conscious American citizen has dealt with a form of Cause Marketing in his lifetime. The term “cause marketing” refers to the efforts put in by non-profit entities to promote a social cause. An example would be a campaign to highlight health concerns for women during the Breast

Promoting Your Brand: Targeting The Right People At The Right Time

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It is time for some retrospection. Ask yourself these questions: 1. How long has it been since I last promoted my business? 2. Does my target audience know that my business exists? 3. How much did I spend on my last promotional campaign? Was it money well-spent? Think hard

Want to make your website launch happening? Read on…

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Launching a new website is often quite an intense experience. Only proper planning for the launch and its successive promotions can ensure a successful launch for your website. Whether it is a brand new site or a site redesigned, the promotion of the brand is an integral part of

What the Market Sees Vs What It is Actually…

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The world of advertising is quite bizarre. There is absolutely no certainty what will work and what won’t. There are a number of factors that decide the fate of advertising success. Demographic preferences, consumer buying behavior and certain nuances of the target segment highly influence the overall marketing campaign.

Best of marketing and why are they so

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It is a well known fact that out of all our marketing efforts and ubiquitous promotions, some will become an instant hit and some will suffer major hit back.  The one which resonates so well with your target audience will be the one to buzz around in the market

Importance of being consistent for successful branding

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When it comes to branding, many marketers believe that change is the only consistent factor that keeps a brand alive and with this misconstruction they try implementing out of the box thinking, sometimes in the form of changing the logo, or may be adopting a new name because of

Avoiding Common Branding Blunders, Missteps and Mistakes

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There are many masterminds who have committed some of the greatest mistakes while making a brand image of a company. Many new start ups including renowned established players in the industry also suffered from the creative thoughts which sabotaged the entire branding project. We will discuss some of those

Pinterest Sharing Cuts Both Ways?

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What is Pinterest? It is a virtual scrapbook where people delight in ‘pinning’ about things as varied as wedding dresses, promotional products, cakes, flowers, or even iPad cases. It’s one of the fastest growing websites of all time—in the last quarter of 2011 it had a 815% growth in