Author Archive

Associating Christmas’ Spirit of Giving With Promotional Giveaways

Christmas is often associated with the spirit of giving. Every year, people give and receive gifts from their love ones – a tradition they have been following from their childhood. This year will be no different. While they shop for their families and friends, they will also be looking

Examining the Performance of Key Promotional Product Categories

Author: | Categories: Promotional Products No comments
Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause. This article features key data on consumer

How Internet Changed The Face Of Marketing

Author: | Categories: Business & Marketing No comments
Just a couple of decades ago, marketing used to be a completely different ball game. The rules and ethics were a far cry from what it is now. Circa 2000, the age of door-to-door and direct marketing unofficially came to a halt. Marketing as we knew it, changed forever.

Knowing the Essentials of Viral Marketing

Author: | Categories: Business & Marketing 1 Comment
What is the importance of Viral Marketing in today’s ultra digitized world? How does a company benefit from astute marketing campaigns? But most importantly, what exactly is Viral Marketing? Well, this form of marketing is nothing but promoting a certain brand and creating awareness about it through the Internet

2012 – A Retrospective Through Google Zeitgeist

Author: | Categories: Business & Marketing, News No comments
With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features