Author Archive

The Importance of Print Catalogs

E-commerce websites have taken shopping to another level. Today, millions of people do shopping from the comfort of their homes. All they have to do is log onto the internet, open an e-commerce website, choose a product and place an order – all this without moving an inch! No

6 Steps To Win Back Upset Customers

Author: | Categories: Business Tips, How To No comments
Mending broken customer relationships is a difficult job. Every business – whether big or small – has its share of upset customers. Most of these businesses simply choose to ignore the situation and focus on attracting new customers. This is a wrong move. It’s important that an unhappy customer

7 Steps To Use Promotional Products Effectively

“Marketing is a contest for people’s attention.“ – Seth Godin, American best-selling author Every year, hundreds of businesses invest in promotional products to highlight their brand. While most people have no doubt about the effectiveness of giveaways as powerful marketing tools, there is a general uncertainty over how they

10 Fun Giveaways From Promo Direct

Most people think that giveaways are boring. They’ve never been so wrong! At Promo Direct, we have a range of giveaways that are appealing to young and old audiences alike. These giveaways are capable of injecting a sense of fun into your marketing campaign, ensuring you connect better with

5 Emerging Trends on Corporate Gifts in 2015

Whether you want to appreciate an employee’s efforts or acknowledge the support of a client, corporate gifting is the way to go. With 2014 coming to a close, it is time to learn from corporate gifting experiences from the year gone by and focus on a brighter 2015. We

6 Ways Promotional Products Work for Your Business

Thousands of businesses have used promotional products all over the world to get their message across to target audiences. It is worth noting that the first giveaways were used centuries ago when George Washington was elected the first President of the United States. Commemorative buttons bearing the President’s credentials

10 Promotional Products for Charities in 2015

Most people associate giveaways with items that are meant to promote a business or cause. For this very reason, it is assumed that businesses utilize promotional products the most. This assumption isn’t wrong but what people don’t realize is that a sizeable chunk of giveaways are used within the

7 Tips for Building Your Brand On A Shoestring Budget

Quality marketing is key to the success of businesses. The main goal is to connect and engage with target audiences in a convincing manner, while growing your brand’s reputation as well. If you are looking to market and build your brand without burning a hole in your pocket, then

5 Promotional Products Hotels Should Give Away In 2015

Author: | Categories: Branding, Promotional Products No comments
It is difficult to do business in the hospitality sector. There are huge costs involved and it is a monumental task to retain customers or attract new ones. An easy way to connect with hotel guests is to provide them with quality giveaways so that they return, year in,

5 Stylish Bic Pens To Make A Statement With Your Brand

Author: | Categories: Branding, Promotional Products No comments
Writing instruments rank among the most popular giveaways. According to a survey, they are retained by people for an average of 6 months. This clearly indicates their popularity and the impact that they create. Among the most popular pens are those belonging to the Bic brand. Count on Bic