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6 Ways Promotional Products Work for Your Business

Thousands of businesses have used promotional products all over the world to get their message across to target audiences. It is worth noting that the first giveaways were used centuries ago when George Washington was elected the first President of the United States. Commemorative buttons bearing the President’s credentials

10 Promotional Products for Charities in 2015

Most people associate giveaways with items that are meant to promote a business or cause. For this very reason, it is assumed that businesses utilize promotional products the most. This assumption isn’t wrong but what people don’t realize is that a sizeable chunk of giveaways are used within the

7 Tips for Building Your Brand On A Shoestring Budget

Quality marketing is key to the success of businesses. The main goal is to connect and engage with target audiences in a convincing manner, while growing your brand’s reputation as well. If you are looking to market and build your brand without burning a hole in your pocket, then

5 Promotional Products Hotels Should Give Away In 2015

Author: | Categories: Branding, Promotional Products No comments
It is difficult to do business in the hospitality sector. There are huge costs involved and it is a monumental task to retain customers or attract new ones. An easy way to connect with hotel guests is to provide them with quality giveaways so that they return, year in,

5 Stylish Bic Pens To Make A Statement With Your Brand

Author: | Categories: Branding, Promotional Products No comments
Writing instruments rank among the most popular giveaways. According to a survey, they are retained by people for an average of 6 months. This clearly indicates their popularity and the impact that they create. Among the most popular pens are those belonging to the Bic brand. Count on Bic

6 Recipes For Small Business Marketing Success

Author: | Categories: Business & Marketing No comments
In this article, we provide you with 6 recipes to ensure you meet with small business marketing success. All you have to do is ensure that these “recipes” are cooked to the best of your company’s capabilities! So let us get started: 1. Recipe #1: Narrow down on a

Analyzing the Top 5 Promotional Product Categories

With every passing year, the promotional products industry gets bigger and bigger! You have probably received numerous giveaways in your lifetime. And you may have purchased some of your own to highlight a business or cause. This article will strengthen your association with giveaways by giving you a clearer

Top 10 Tradeshow Giveaways

Author: | Categories: Promotional Products No comments
The giveaways you choose to hand out at your next tradeshow will determine how well your booth performs at the event. You must choose promotional items that will serve as the perfect ambassadors of your brand, long after the recipient reaches home. The items you choose should be attractive

Associating Christmas’ Spirit of Giving With Promotional Giveaways

Christmas is often associated with the spirit of giving. Every year, people give and receive gifts from their love ones – a tradition they have been following from their childhood. This year will be no different. While they shop for their families and friends, they will also be looking

Examining the Performance of Key Promotional Product Categories

Author: | Categories: Promotional Products No comments
Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause. This article features key data on consumer