Author Archive

5 Stylish Bic Pens To Make A Statement With Your Brand

Author: | Categories: Branding, Promotional Products No comments
Writing instruments rank among the most popular giveaways. According to a survey, they are retained by people for an average of 6 months. This clearly indicates their popularity and the impact that they create. Among the most popular pens are those belonging to the Bic brand. Count on Bic

6 Recipes For Small Business Marketing Success

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In this article, we provide you with 6 recipes to ensure you meet with small business marketing success. All you have to do is ensure that these “recipes” are cooked to the best of your company’s capabilities! So let us get started: 1. Recipe #1: Narrow down on a

Analyzing the Top 5 Promotional Product Categories

With every passing year, the promotional products industry gets bigger and bigger! You have probably received numerous giveaways in your lifetime. And you may have purchased some of your own to highlight a business or cause. This article will strengthen your association with giveaways by giving you a clearer

Top 10 Tradeshow Giveaways

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The giveaways you choose to hand out at your next tradeshow will determine how well your booth performs at the event. You must choose promotional items that will serve as the perfect ambassadors of your brand, long after the recipient reaches home. The items you choose should be attractive

Associating Christmas’ Spirit of Giving With Promotional Giveaways

Christmas is often associated with the spirit of giving. Every year, people give and receive gifts from their love ones – a tradition they have been following from their childhood. This year will be no different. While they shop for their families and friends, they will also be looking

Examining the Performance of Key Promotional Product Categories

Author: | Categories: Promotional Products No comments
Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause. This article features key data on consumer

How Internet Changed The Face Of Marketing

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Just a couple of decades ago, marketing used to be a completely different ball game. The rules and ethics were a far cry from what it is now. Circa 2000, the age of door-to-door and direct marketing unofficially came to a halt. Marketing as we knew it, changed forever.

Knowing the Essentials of Viral Marketing

Author: | Categories: Business & Marketing 1 Comment
What is the importance of Viral Marketing in today’s ultra digitized world? How does a company benefit from astute marketing campaigns? But most importantly, what exactly is Viral Marketing? Well, this form of marketing is nothing but promoting a certain brand and creating awareness about it through the Internet

2012 – A Retrospective Through Google Zeitgeist

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With the year 2012 firmly behind us, we look forward to the New Year with hope and zeal. But what are the highs and lows experienced by people from across the world in 2012? The best way to find out is to explore the 2012 Zeitgeist list, which features

Obama’s Re-election – A Brief Tribute to Promotional Products

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The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of