Using Promotional Backpacks As Efficient Marketing Tools

custom backpacks

A promotional backpack is a reliable marketing tool that works for all kinds of businesses, retail stores, charities, hospitals, and sports teams. A backpack helps to boost sales revenue, create a positive brand experience and boost customer loyalty. Businesses can rely on them to reach out to a widespread audience.

Add backpacks to your next marketing campaign – you will be amazed at the kind of visibility they bring to your brand. Here are some ways to use promotional backpacks for your marketing efforts:

1. Give away backpacks as gifts for customers

One way to retain the trust of customers is by giving them useful gifts such as backpacks. Our backpacks are durable and available in a range of attractive colors, giving your brand useful visibility.

2. Use bags as part of an induction strategy for new employees

Personalize a bulk of bags and give them away to new joinees at your store or organization. You can also distribute them among current employees if the situation demands it. The visibility gained through employees carrying your backpacks to work is invaluable.

3. Sell them to raise funds for a cause

Many businesses and charity organizations invest in backpacks and sell them to raise funds. People are willing to buy these backpacks if the pricing, quality, and practicality offered by them are right.

4. Give them away at events

A trade show is a great place to give away backpacks. They can do a great job of highlighting your brand among attendees. Just make sure you give away the bags only to attendees who seem genuinely interested in your services.

5. Give them away as prizes

A lot of customers launch contests regularly and use our bags as prizes. Launch contests on social media or at stores and workplaces to add a fun side to your marketing campaign. Our quality backpacks will serve as great prizes!

Here are some backpacks recommended by our team: On The Move Backpack, The Slingbacker, Mustang Sling Backpack, Field & Co. Ranger 15″ Computer Backpack, and The Matrix Budget Backpack.

Get in touch with us and we will provide branding tips that help you use backpacks the right way! Our team of marketing experts will gladly offer useful insights to beat competition. We look forward to hearing from you soon!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.