Choosing The Right Promotional Apparel For Your Business

There’s no doubt that promotional apparel can do a wonderful job of providing your brand with quality visibility among a widespread audience. For this to happen, you will have to be careful about the kind of clothing you opt for. This is because a lot of people are already acquainted with a wide range of branded or promotional clothing. They will expect a certain quality or style from the promotional apparel distributed by you – don’t disappoint them!

It makes sense to perform a lot of research before personalizing clothing that can be given away. You should opt for apparel that will be appreciated and worn often, providing a positive influence for your brand. Before you proceed, it’s important to understand who the clothing is for. You could opt for clothing that can be worn either by men, women or children. Or you could target all of them!

Also, you should pick the right time of year to give away clothing – nobody wants a logo personalized on a shirt that will be hidden away from view under layers of clothing! So, having a clear understanding of the season and how it will impact your marketing campaign will help you choose appropriate clothing.

Here are some useful tips to choose the right apparel for your next campaign:

1. Opt for trendy apparel

The only way to ensure customers and employees wear clothing personalized by you is by opting for trendy ones. Make sure that you distribute clothing that can be worn by recipients to the workplace or the outdoors. Don’t fall in the trap of going for cheap clothing that is old-fashioned and undesirable – recipients will dump them at the first opportunity!

2. Choose the right kind of apparel

T-shirts, jackets, beanies, and caps rank among the most popularly used apparel giveaways. Ideally, you should opt for clothing that’s high on visual appeal and that can be worn all through the year. At Promo Direct, we have a range of all-weather clothing you will find hard to resist!

3. Highlight your logo in the best way possible

View clothing as marketing vessels for your business. Opt for apparel that allows you to prominently feature your logo upfront so that people are in full view of your branding whenever these items are worn.

4. Choose the right colors!

It’s important to choose clothing in colors that complement your branding requirements. Make sure that the colors stand out and serve as true representatives of your brand. This will help your brand get noticed in a quicker and more efficient manner.

5. Type of clothing based on season

As mentioned earlier, you will have to keep an eye on the season to pick the right clothing. At Promo Direct, you will have access to a wide range of the finest apparel. Choose from varied options such as t-shirts, polo shirts, sweatshirts, jackets, vests, baseball caps and visors, among other wearables.

Over the years, the ROI achieved through marketing campaigns focusing on apparel has motivated marketers to come back to us with reorders. We hope this article encourages you to launch an apparel-centric marketing campaign. Browse through our range of apparel to pick the right marketing product. You can contact us if you need any help picking the right giveaway. Our team of courteous marketing experts will gladly be of help!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.