Career Fair 101: Using Promotional Products to Attract Talent

Job fair

You’d think enticing the right talent to your booth at a career fair would be a piece of cake. But you couldn’t be more wrong! According to a survey conducted by CareerBuilder, 74% of employers plan to hire recent college grads i.e. 7% higher than last year. Due to an increase in hiring opportunities, it is crucial to compete with other companies if you want to recruit the best and the brightest.

46% of HR professionals find employee retention to be their biggest concern. At career fairs, there is a good chance that you might find a candidate who will be an invaluable long-term asset to your team. This makes it even more important that you bring your ‘A’ game.

Promotional products can help you in making that first impression that may lead to a fruitful relationship. Among other benefits, promotional products:

  • Amplify your reach
  • Draw in prospective job seekers to your booth
  • Help you start a conversation
  • Serve as reminders of your company
  • Indicate your appreciation for your employees

While promotional products are a huge success at career fairs, not all of them will give you the same response. Job seekers associate your company with the giveaways you hand out. It is a good idea to invest in high-value promotional items that will set you apart. Here is a list of products that will make career fairs more memorable for your business:

1.  Mobile Tech Home and Auto Charging Kit

College grads who’ve lived in dorms can easily identify with the phenomenon of misplaced smartphone accessories! So, when you give away this kit, it will be highly appreciated. It includes a set of earphones, microfiber cleaning cloth, USB car charger, wall charger, and a cable set featuring connectors for both Android and Apple devices. This giveaway will keep your company in the minds of prospective employees.

auto charging kit

Also consider: Slim Power Tech Kit and Platinum Portable Phone Accessory Kit

2. Wall Chargeable Power Bank

Here is another smartphone-inspired product that is popular as a giveaway. However, this isn’t a run-of-the-mill power bank. It can be plugged directly into a wall socket to recharge its battery. This means that there is no need to reach for a cord when it runs out of juice. It also cleverly features your logo for a long-lasting impression.

wall power bank

Also consider: Type-C Compatible 10000 mAh Power Bank and Cherokee Power Bank

3.  20 oz. Himalayan Tumbler

Career fair attendees will surely love this tumbler. It can hold 20 ounces of any liquid and keep it hot or cold for up to 6 hours. It also features double-wall construction for insulation and has a spill-resistant lid with rubber gasket. You can pick from a range of attractive colors that are sure to catch the attention of qualified applicants.

customized tumblr

Also consider: Cyrus Tumbler and Blue Monday Travel Tumbler

4.  Atchison Cora Lane Cotton Tote

It is common for attendees to receive plenty of giveaways and written material at career fairs. This tote bag will be useful to keep these items in. In addition, it looks stylish enough to carry to the beach or any informal setting. This tote features PU leather handles, a front zippered pocket, and a zipped main compartment. What’s more, you get free 24-hour rush service, ensuring a speedy delivery!

lane votton tote

Also consider: Heavy Cotton Canvas Boat Tote and Urban Passage Business Tote

5.  Cell Phone Kickstand & Wallet

This product helps attendees keep small articles like cards and dollar bills in a pocket fixed on the back of their phones. It also has a kickstand that enables easy viewing. This giveaway features 3M adhesive backing and doesn’t leave a residue after removal.

mobile kickstand

Also consider: Silicone Phone Pocket with Finger Strap and Dual Pocket Silicone Phone Wallet

These giveaways will help you attract the right candidates for your company and make an impression that will aid their decision. Even if someone doesn’t accept your offer, these promotional products will draw attention to your brand when they are used. Feel free to contact our team if you need help picking a giveaway that meets your requirements.

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Jayden Samuelson
Jayden Samuelson is an online marketing manager at Promo Direct. He is responsible for strategizing and executing all SEO and digital marketing plans for the company’s website. He is also a regular contributor to Promo Direct blog and several other sites. You can follow Jayden on Google+, Twitter and Facebook