A Brief Look At The Importance Of Vector Artwork In The Promotional Industry

vector artwork

You are probably aware that artwork represents a logo or message that will be imprinted on a promotional product chosen by you. It is at the heart of every personalization process and is necessary to promote a company or brand. It can be said without a second thought that quality artwork plays a pivotal role in ensuring that giveaways are personalized the right way!

At Promo Direct, obtaining artwork forms a crucial part of our communication with each customer. And vector art is the most preferred form of artwork. This article is dedicated to those who have little or no knowledge of vector art.

What exactly is vector art?

Vector artwork uses specific techniques that rely on shapes, curves, and lines to develop mathematical computer-ready images. Vector art consists of paths that lead to control points. This ensures that vector art is a clean and convenient way to represent artwork.

Popular software such as CorelDraw and Illustrator is used to create vector-based images. A skilled graphics specialist can use these platforms to edit and modify vector images to your liking.

How different is vectors from other image formats?

Other image formats (also known as raster art files) are prone to distortion when the picture is modified. Hundreds of unwanted color shades also pop up in non-vectors during image enlargement, making them unsuitable to work with. This is because raster files are made of pixels and are difficult to scale up without losing their design properties.

A vector, on the other hand, is immune to distortion and maintains a uniform look no matter how much it is resized.

Ideally, vectors are needed to get optimal results for logos during the personalization process.

How do I know if my image is a vector?

Vector art is usually saved in any of the following extensions – .eps, .svg, .pdf, and .ai. There are instances when raster files are opened in Adobe Illustrator and simply re-saved in vector format with any of the above extensions. These files are not necessarily vector yet because they haven’t undergone the conversion process. True vectors are those that are created purely on a vector editing platform.

To ensure your image is a vector, open it on a vector editing program and confirm its immunity to distortion!

I’m not a design expert – how do I create vector images for personalization?

This is a dilemma faced by a lot of our customers. Most of them are small business owners with limited talent resources. They find it difficult to hire a graphics designer to create vector art for their limited requirements. That’s why our in-house team of design specialists take care of all vector requirements FOR FREE!

Here is the straightforward process we follow to deal with non-vector orders. It doesn’t matter if the artwork you share is low on quality – we will take care of making it suitable for personalization!

Step 1: Place your order

Step 2: E-mail us the non-vector artwork (logo or message)

Step 3: Print-ready vector art is created for you at no charge by our team

Step 4: An email proof of the new artwork is sent to you for approval prior to production of your order

Step 5: Production begins on your choice of product after receiving approval
We hope this article helps you get a better idea of vector art. Get in touch with us if you need help with vector art. Also, explore our range of exciting giveaways to give your branding a great marketing boost!

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Susan Smith
Susan Smith is a digital marketing strategist responsible for driving online visibility for Promo Direct. She oversees the social media strategy for the company and manages product campaigns to build brand awareness. Susan can be followed on Google+ and Twitter.