Many entrepreneurs wrongly believe that they will have to invest in expensive marketing campaigns such as TV or print ads to make an impact. They are not aware of low-cost marketing options to take their brand to a whole new audience! One such marketing option involves distributing promotional t-shirts.
This article lists 6 reasons why you should invest in t-shirts as marketing tools.
1. Everybody loves t-shirts!
Take a walk on the street and you will notice a lot of people wearing t-shirts. Most of these t-shirts already have a logo imprinted on them. The logo could belong to the manufacturer (for example, Nike or Adidas) or an advertiser (a business similar to yours). The point is that a t-shirt does a good job of reaching out to people!
A promo t-shirt is a good example of direct marketing that connects with a widespread target audience. A quality t-shirt will be put to use immediately by the recipient, ensuring he/she connects with your brand.
2. T-shirts serve as walking billboards!
Let’s assume you distributed imprinted t-shirts among employees for use as uniforms. Your business will get valuable attention whenever they travel to work. Your brand will get quality visibility locally, ensuring that more people take notice of what you have to offer.
3. T-shirts are conversation starters
An imprinted and attractive t-shirt is likely to invite the attention of curious friends and family members. People may enquire about the advertiser whose logo is highlighted on the t-shirt. An indirect and new audience begins to talk about your brand, making your business even more popular.
4. T-shirts help attract talent and customers
Branded clothing can help attract potential employees and customers who will be interested in collaborating with your company. This is because imprinted t-shirts help them establish a positive and invisible bond with your company. They will be inspired to hop online and search for more info about your business.
5. T-shirts are economical buys
T-shirts are available at different price points. At Promo Direct, for example, you will have access to some of the best t-shirts for all kinds of marketing budgets. It doesn’t matter if your marketing budget is limited – our t-shirts are low priced to ensure you can spend marketing dollars on other goodies as well!
6. T-shirts offer quality ROI
All t-shirts available at Promo Direct are made of the finest material. They can last years with no sign of wear and tear. This ensures that your brand continues to reap marketing benefits for many years after handing out the t-shirts.
Did you find this article encouraging enough to choose promotional t-shirts for your next campaign? Share your thoughts with us in the comment box below. Get in touch with our marketing experts to learn more about choosing the right t-shirt for your brand!