The last few weeks of 2016 have arrived! How prepared are you to refresh your marketing campaign in 2017? Are you ready to fight the marketing onslaught that will be unleashed by competitors? In this article, we will provide you with easy-to-implement tips to make sure you use the remaining few weeks to make your marketing special and effective in 2017!
1. Focus on adopting an integrated marketing plan
Marketing isn’t an easy task. It may take 4-5 impressions for a new customer to fully grasp your marketing message. This is why it is important to ensure that your messaging is consistent across all marketing channels. Is your team broadcasting your marketing message across social media profiles, ads and your primary website at the same time? Make sure they do because it increases your chances of new customers sitting up and noticing your brand.
Let 2017 be the year of marketing consistency!
2. Launch a marketing calendar that goes 3, 6 or 12 months into the future
Planning ahead gives you breathing space to excel in your marketing efforts. Make sure your marketing and content teams sit together to prepare a calendar that covers several months in advance. Jot down important events and holidays to associate your brand with. Plan for exciting giveaways to distribute as part of these events/holidays. You will be surprised how well your marketing campaign goes when it is planned well in advance! Also, make sure there is room for flexibility when you plan in advance – add or remove events from the calendar to meet changing marketing needs!
3. Give your blog a makeover!
It’s not a bad idea to give your blog a makeover to welcome 2017. Surprise readers with a new look and content strategy. Give them more than they asked for through creative articles filled with attractive design elements and wonderful insights. And for those businesses without a blog – now is a great time to start one!
4. Invest in corporate New Years gifts
Shop online for New Year’s promotional products that can be distributed among cherished clients and employees. Buy them in bulk to make sure you don’t fall short! You could opt for calendars, bags, mugs or writing instruments – any useful product that offers good visibility.
5. Revisit the sales processes followed at work
Are you satisfied with the sales achieved by your team? If not, it is a good idea to revisit the sales processes followed by them. How could you improve the way they achieve sales? The best answers will be provided by members of the sales team themselves. Ask them for their valuable input and you will be surprised with the amazing insights they have to share! Combine their insights with positive/negative feedback received from customers to launch a foolproof sales strategy that serves your business well beyond 2017!
6. Launch New Years contests on your social media profiles
It’s important to ensure followers remain excited with your presence on social media. The first step you should take is launching a New Years contest. Let this contest be the stepping stone to more exciting contests that can be held on a monthly basis.
7. Adopt a friendlier approach with existing customers
The New Year gives you the opportunity to interact with existing customers. Make it a point to showcase why your business is easy to work with and retain them for the long-term.
Did you find these tips useful? Use them to ensure your business meets with success in the New Year. We wish your business an exciting and prosperous 2017!