There is no doubt about the importance of promotional apparel as effective giveaways. They have been used to highlight brands for many decades now. A positive fact about promotional apparel is the way it keeps evolving in terms of fashion and fabric used. So what kind of apparel should businesses opt for in 2017? This article presents 10 clothing trends that are likely to succeed in 2017 (based on data from ASI Central).
1. Heathered fabric will gain more fans!
Heather represents yarns of colors mixed together to get a new and alternative color. The colors used on heathered fabrics are usually in shades of grey but a lot of bright color options are available as well.
2. Sweatshirts will continue to be in vogue!
Promotional sweatshirts will continue to be a hit with women. They are comfortable to wear, economical and good-looking!
3. Baseball/varsity tees will make a comeback
2017 will be a promising year for well-designed logoed baseball/varsity tees. Count on them to target younger audiences. Use them to promote team spirit and greater bonding among employees.
4. Color blocking will attract positive attention
Color blocking is a recent trend that adds a block of color to apparel. Custom logoed Polos and promotional t-shirtswith contrasting blocks of color will do well as giveaways.
5. Hooded sweatshirts with scuba necks cannot be ignored
Scuba necks can serve as useful winter giveaways that keep customers warm while gently reminding them about your services.
6. Apparel with pleats will make a subtle yet effective fashion statement
Earlier, pleats were confined to trousers. But they soon became popular on a variety of clothing. Consider opting for promotional dress shirts or tees featuring pleats in a stylish avatar!
7. Inspect-repelling performance wear
Clothing featuring technology has always been popular, whether it’s moisture wicking or antimicrobial fabric. Insect repelling apparel add a new dimension to clothing – expect wearers to have a comfortable time outdoors, especially in places where the weather favors easy breeding of insects!
8. T-shirts with slub fabrications
Slub fabric has a vintage appeal that’s irresistible! Count on them for a visual look that can quickly set your branding apart from other personalized clothing.
9. Denim and flannel woven apparel
Denim and flannel shirts made of cotton will give your brand a youthful appeal. They are lightweight, great to wear and easy on the pocket as well.
10. Apparel with camouflage patterns
Camouflage-based clothing will never go out of fashion! Seek camouflage-patterned apparel such as logo jackets and promotional camouflage caps to add a distinct marketing touch to your advertising campaign!
We hope this list helps you choose apparel that can serve your brand well in 2017. Get in touch with us if you need any help selecting the right clothing. Call us at 1-800-748-6150 (Monday to Friday, 6:30 am – 4:30 pm PST). We look forward to hearing from you.