There is no doubt about the effectiveness of email marketing as a potent advertising channel. A lot of businesses hire specialists to design and execute periodical email campaigns. But the harsh reality is that most of them complain that they are not able to get enough marketing mileage from such campaigns. This is probably because they are not able to execute email campaigns properly. According to VentureBeat, email is the channel generating the highest ROI for marketers.
Email delivers the highest ROI for marketers
What businesses fail to understand is that a successful email marketing campaign is a mixture of several ingredients. You need to get all these ingredients right to have a successful campaign. This article lists them for you:
1. Catchy subject line
It’s time to move away from generic-looking subject lines. Make an effort to introduce an exciting subject line with every new email. Your subject line should:
- make the recipient curious – “Lowest Prices of the Year on Popular Promotional items!
- have a sense of urgency – “Act Fast! Our Cyber Monday Savings Ends Soon – Shop Now”
- not seem spammy at all! – “Your competitors likely use us. Find out why.”
2. Convincing preview text
Most recipients check emails on their handheld devices. They rely on the preview text to determine whether they should open your email of not. Make sure the preview text is convincing. It should be packed with reader-friendly lingo that ensures they open the email! Make sure every single word counts!
3. Correct mailing list & find best times to get your business email opened
Are you sending emails to the wrong people? This has happened to a lot of businesses. Verify the recipients in your list before sending out emails. This is an absolute must to ensure you have a greater chance of people opening your emails. Hubspot says, Tuesday is the best day of the week to send an email.
Send emails on Tuesday, Wednesday or Monday
Email sent at 11 AM EST gives the highest chance of receiving a response
4. Friendly call-to-action
What do you expect from the reader? Mention it in a clear and convincing fashion. The reader should be gently encouraged to perform the action required by you.
5. Attractive design
You need to personalize the email with an attractive design. Make sure you add a lot of visually-appealing colors to catch the reader’s attention. Add the right ratio of pictures and text to get the ideal design for your message.
As mentioned above, most emails are checked on handheld devices. Make sure your email is mobile-friendly! According to Campaign Monitor, email opens on mobile devices grew 30% from 2010 to 2015.
Email opens on mobile grew 30%
7. A valid opt-out link
There are chances the recipient doesn’t want to be a part of your mailing list. Give him/her the chance to opt out without any fuss.
8. Convenient contact links
A reader may wish to contact you immediately after reading the email. What’s the easiest way to get in touch with you? Share contact details in easily viewable text so that you don’t miss out on any opportunities.
Did you find this article useful? We hope you use these ingredients to launch a successful email marketing campaign!