5 Roles Promotional Products Perform For Businesses

Promotional products rank high as marketing tools to attract customers. They are economical, great to look at and easy to distribute! Many businesses around the world regard promotional products as the right brand ambassadors for their services. This article will focus on why promotional products are winners in the business world!

Promotional items fulfill several roles for businesses. These roles vary from company to company and depend on the nature of services provided. In this article, we look at 5 roles taken up by giveaways to beat competition!

1. As effective icebreakers!

A gift such as a pen or mug can easily break down barriers during conversations. That is why they are regularly used to start conversations with new customers. By distributing handy gifts, you are placing yourself in your customer’s good graces, winning their trust and goodwill.

handy giveaways

2. As attention grabbers!

People love receiving free gifts! Giveaways have an amazing ability to draw quality attention to your brand. Use them at trade shows and other events to understand the marketing capability they provide for your brand.

attract customer

3. As long-lasting brand reminders!

A client who regularly buys our products said that his customers use them for years! Let’s be clear about one thing – a giveaway is capable of winning hearts and being used for years to come. You can count on products such as t-shirts, mugs, pens, bags and a lot more from our inventory to serve as brand ambassadors for years!

branding

4. As budget-friendly marketing tools!

We all know that most marketing channels charge a great deal for quality advertising. That’s not the case with giveaways. Most products in our inventory are bulk priced for as low as $1! This means that you can distribute quality giveaways by spending only a few hundred dollars. Which other marketing channel offers you widespread visibility for so less?

budget friendly marketing

5. As uniforms for employees!

A lot of businesses rely on our t-shirts and polos for uniforms. They have their employees wear them every day or weekly to work. Your logo embroidered on apparel stands out and easily draws the attention of people around.

custom workwear

Why have you used giveaways? And how beneficial were they for your business? Share your experiences with us! You can also count on us for ideas on what quality giveaways to try next. Give us a call at 1-800-748-6150 or send an email to info@promodirect.com. We look forward to hearing from you!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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