A lot of first-time buyers contacting us for promotional products are often confused about imprints. They understand that an imprint represents their logo on a product personalized by us. But their understanding of imprints is limited, which sometimes prevents them from providing proper artwork necessary for a particular product.
What is an imprint and why is it important?
For beginners, it’s important to understand that an imprint is the final artwork that appears on a personalized product. An imprint helps the recipient identify the product and associate it with the advertiser. At Promo Direct, we give the utmost importance to ensuring imprints appear on products exactly like the clients want them to.
A spelling mistake or design inaccuracy on an imprint can have disastrous consequences. There have been instances when customers sought a complete refund after finding out that the imprint hasn’t come out as they wished. Dollars ($) are spent on getting products ready for an event – both time and money are wasted if the imprint isn’t right.
We spend a lot of effort on creating a digital or paper proof before the actual printing process. This proof is the artwork (more info) that will go on the final product – it is shared with the customer for final approval before the imprint is done.
What is imprint area?
An imprint area is the space where your logo or text will appear on a promotional product. An imprint area’s size depends on the product.
For obvious reasons, the imprint area on tumblers will be greater than that offered on pens or key chains. The location of the imprint area will be at the spot that’s easily visible to gain maximum attention.
A lot of customers invest considerable time in shortlisting products with sufficient imprint area. Contact us if you have any questions about imprint areas and we will be glad to be of help!
What are the different imprint methods?
The imprint method depends on the nature of the product. For example, apparel will need embroidery imprints or screen printing. Other popular imprint methods are debossing and full color.
The connection between imprints and the material they are printed on
Most people think an imprint will look the same, irrespective of the product it is printed on. The reality is that an imprint’s look varies from product to product. For example, the imprint clarity seen on a pen may not be the same on a tote. This is where imprint methods come into play. The right imprint method should be used to deliver top-clarity imprints across products made of different materials and surfaces.
It’s important to choose a product with an imprint area that ensures your logo stands out well. There have been scenarios where the final imprint had logos or text that were blurry or hard to read. A product with an unclear imprint is considered sub-standard so make sure you focus on getting your logo highlighted to its full potential on the products you choose!
Getting the color imprint of your choice
The imprint you choose depends on the color of your logo. If you have a bright logo with a lot of colors, it makes sense to go for a full color imprint. It helps your logo stand out in a clear manner.
We hope this article helps you during your next campaign. Get in touch with us and we will give you more insights on imprints. We also invite you to check out our promotional items under $1. You could also have a look at our list of free set up promotional items. We look forward to personalizing your order!