Understanding the Impact of Colors on Branding and Marketing

Colors play a vital role in branding. Most customers associate a brand with its colors. Brands such as Coca-Cola and Apple have established a cohesive identity with their branding colors. It is necessary to set apart personal preferences while selecting a branding color.

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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