Men and women interpret promotional products differently. They have unique tastes that help them connect with giveaways. For example, women will be more receptive to health & personal care giveaways while men will probably love receiving personalized desk accessories!
Businesses should keep gender-specific preferences in mind while going for giveaways. This infographic below obtained from ASI Central impressions study 2016, illustrates popularity of promotional items based on gender . Take a look and let us know what you think!