6 Low Budget Marketing Ideas for New Businesses

low budget marketing plan

We live in a business-driven world powered by a high level of competitiveness. Look around and you will see all kinds of companies competing to get ahead of each other. They deploy quality marketing ideas to achieve their business goals. These marketing ideas usually cost a lot of marketing dollars. They offer widespread marketing visibility but are often out of bounds for companies on tight or low marketing budgets.

This article is aimed at new businesses seeking low budget marketing ideas. Read through the ideas mentioned below and use them one-by-one or together to achieve amazing marketing results!

1. Launch a user-friendly website

Most businesses already have a website. Do you have one? And does the website provide you with quality leads? If your answer is no, then you will have to work hard to ensure your website is empowered to deliver quality leads. You will have to pack your site with important calls-to-action that will help take your business forward.

Seek a content writer and a website designer. Ask their advice on how to optimize your website to achieve superior SEO results. Focus on ensuring your site climbs up the ladder swiftly in search engine results. Your business will achieve a world of good by gaining quality visibility online.

2. Pursue an aggressive presence on social media

There is every chance your target audience is present on social media. Make sure you create company profiles on Facebook, Twitter and LinkedIn. Engage with your followers aggressively and answer any questions they may have. Launch periodical contests to ensure your business remains on their minds for a long time!

3. Launch a referral program

A referral program is an advanced version of word of mouth marketing. You can launch a referral program that promises quality discounts to customers who refer other people. A well-planned referral program can do marketing wonders for your business.

4. Invest in giveaways

We have more than 6000 products in our inventory for you to personalize and distribute. Products such as t-shirts, caps and mugs can serve as worthy ambassadors of your brand. All you have to do is choose a product in a color that complements your branding requirements.

5. Become a part of local business associations

Search for business associations that feature people from your domain. Pursue their meetings actively and build a network of friends and potential customers you can fall back on later.

6. Partner with other small businesses in your area

Seek partnerships with similar businesses in your local area. Collaborate to offer services that complement theirs and vice-versa. The combined effort will ensure you reach out to a wider audience while pursuing your target audience. It is a win-win situation for those involved.

Did you like the cost-effective marketing tips provided here? Use them to give your business a new lease on life. Get in touch with us to learn more about our wide range of giveaways!

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Jayden Samuelson
Jayden Samuelson is an online marketing manager at Promo Direct. He is responsible for strategizing and executing all SEO and digital marketing plans for the company’s website. He is also a regular contributor to Promo Direct blog and several other sites. You can follow Jayden on Google+, Twitter and Facebook

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