5 Tips To Find Marketing Excellence In Times Of Adversity

marketing excellence in reverse time

It’s difficult to survive in this competitive world without becoming hardened souls. The pursuit of excellence demands that we become ruthless in our marketing approach while maintaining a soft exterior that appeals to the target audience.

How well is your company performing? Has there been any concerns regarding profits and sales? In short, are you able to meet your business goals?

It’s important for businesses to achieve success and sustain it for years. The best way forward is to challenge yourself to leap ahead of competitors to reach the top. This is easier said than done. But it’s important that you start taking baby steps to propel your business forward.

To start with, your business will need to have a convincing USP that can be pitched to your target audience. Make sure your USP is highlighted cleverly so that potential customers understand your worth and approach you at the right time.

This article takes you through 5 simple tips to help you achieve marketing excellence for your business:

1. Try to keep up with successful competitors

One reason why your business fails to achieve success is because competitors are doing a fine job wooing your target audience.

It’s important to shortlist two to three competitors you would like to get inspired from. Study these competitors and the way they run their marketing campaigns.

Analyze their campaigns on social media as well as print and television/radio ads. The customer-focused messaging used by successful competitors will be accurate – you will learn a lot of insights by following them.

Create a personalized strategy based on competitor insights – you will then be able to have the right impact while selling to potential customers.

2. Step out of your comfort zone and reach out to your audience

You will have to make efforts to connect with your target audience. Attend conferences and exhibitions where you can meet potential customers. Aggressively highlight your brand and offerings by setting up swanky booths wherever you go. Use creative visual presentations to explain your offerings so that booth visitors are impressed.

It’s important that you also focus on retaining existing customers instead of solely focusing on acquiring new ones. Don’t hesitate to call or visit old customers to renew relationships. It’s a gesture they will appreciate.

3. Invest in quality giveaways

The importance of using promotional products as marketing tools cannot be stressed enough. There are so many useful giveaways that can be imprinted with your logo and message. These products are inexpensive and offer quality ROI.

Invest in giveaways such as marketing pens, bags or apparel. These products will take your brand far and wide!

4. Offer the best deals and discounts in the market

The most important factor that will help you excel as a business is pricing. Make sure your products are priced in the acceptable range as per buying patterns of your customers.

You will have to do a thorough study of similar products to arrive at the best pricing. The easiest way is to price your product slightly below the most successful one. It gives potential buyers an incentive to opt for your product.

5. Be strictly self-critical

Your customers are a demanding lot. You may get 100 new customers but there is no guarantee they will stick around till the end of the year. So make sure you challenge the high expectations you set for yourself. Keep improving your services to match the ever-changing satisfaction levels set by customers.

I hope you found these tips useful. Use them to reach out to your target audience in the best way possible. Do you have any thoughts to share with us? Please do so by commenting in the box below. We look forward to hearing your feedback on this topic.

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Susan Smith
Susan Smith is a digital marketing strategist responsible for driving online visibility for Promo Direct. She oversees the social media strategy for the company and manages product campaigns to build brand awareness. Susan can be followed on Google+ and Twitter.

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