5 Reasons Why You Should Launch Back To School Campaigns

As you are already aware, the Back to School season is a period of hectic activity for parents and students. Department stores offer a variety of school-friendly merchandise targeting children. And parents make sure their kids have all the necessary educational supplies when they return to school.

At Promo Direct, we get hundreds of orders every year for our range of Back to School products. Most buyers have a preference for our school kits while others choose from our wide range of educational guides.

What’s so special about Back to School campaigns that businesses rush to us with their orders? We explore 5 reasons below:

1. Gearing up for the future!

For local businesses, children offer a wealth of marketing opportunities. Kids who are exposed to your logo at an early age will grow fond of your brand as they grow older. They will instantly recognize your logo whenever they spot it outdoors. After a couple of years, these kids will transform into potential clients. They won’t hesitate to approach you for your services.

2. The extended visibility is hugely valuable!

What happens when kids receive giveaways featuring your logo and branding message? The answer is simple – they take it home to their family and friends! The extended visibility received this way will help boost brand visibility in a big way.

3. The goodwill received is priceless!

There is an impressive amount of goodwill to be gained by distributing promotional Back to School supplies. Make sure you distribute handy school kits that can be put to good use by kids. This gesture will be noted by the local community and they will begin to view your brand in a positive light.

4. The pricing is unbeatable!

School-related giveaways rank among the most economical online! The low pricing will help you launch a budget-friendly marketing campaign for your business.

5. The longevity of these giveaways as marketing tools is undeniable!

Kids quickly attach themselves emotionally to products. There is every chance they will use your giveaways for several months without discarding them. This ensures that your brand receives quality attention from everybody around these kids!

We hope this article convinces you to go for school-related giveaways. Here is a snapshot of the different kinds of products available with Promo Direct:

  • Stationery
  • Bags
  • USB drives
  • Calculators
  • Lunch bags
  • Notebooks
  • Folders
  • Key chains
  • Stress relievers
  • Apparel

Choose a product in the color, size and quantity that meets your branding requirement.

Do you have any questions on how to run this campaign? Share your thoughts with us and we will provide you with quality marketing insights. We have a team of marketing experts who can tell you how to effectively use giveaways as marketing tools.

Call us at 800-748-6150 or send an email to info@promodirect.com. We look forward to hearing from you soon.

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Jayden Samuelson
Jayden Samuelson is an online marketing manager at Promo Direct. He is responsible for strategizing and executing all SEO and digital marketing plans for the company’s website. He is also a regular contributor to Promo Direct blog and several other sites. You can follow Jayden on Google+, Twitter and Facebook

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