There are hundreds of entrepreneurs launching a start-up in the USA every day. All of these people have adequate knowledge about the business they are getting into. They are aware about the basic fundamentals to achieve business success in their domain. However, there is one thing they lack expertise in – the knowledge to excel online.
In today’s world, it is a must to have a website represent your business. You should have a basic knowledge of SEO to personally understand how well your website is faring. This gives you a better understanding of the SEO activities performed by your team. This article will help you decide how better to use SEO for your site, giving you the opportunity to interact on better terms with your team.
So let’s get started with 3 basic SEO questions often asked by entrepreneurs:
1.What is SEO? Is it difficult to grasp?
Search Engine Optimization or SEO is a combination of strategies used by websites to gain traffic. Its primary goal is to obtain high rankings for keywords on popular search engines that include Google, Bing and Yahoo.
It’s easy to learn and implement SEO, especially if you are willing to devote an hour from your schedule each day.
2. What are the different types of SEO activities performed by teams?
SEO activities are broadly divided into two types:
a. On-Page SEO:-
On-Page SEO represents the activities performed on your site’s content to influence search engine rankings. This is achieved by peppering content with keywords you wish to rank for.
All the keywords inserted by you on each page of your website represent a crucial part of your On-Page SEO activities. Apart from this, keywords are also included in the html code. Some of the important avenues for keywords in the code are as follows:
i.Page Title: Thetag is the title seen by readers at the top of your browser. It is also the title shown when your page is displayed on search engines.
ii.Meta Description: A meta description will not be visible in the front-end. It occupies pride of place in the code that represents your site. This description is a short summary that appears as part of search engine results just below the title.
A meta description should be neatly written to attract maximum attention. It should feature the right dose of keywords and explain your page in the best way possible.
iii.Alt tags: Images will add visual appeal to your site. Use quality images to express yourself. Add alt tags for every image. This will help search engines associate certain keywords with the images on your site.
iv.H1, H2 and H3 Tags: H1, H2 and H3 tags allow you to highlight certain text on a page. The highlighted text will then be seen in the form of headings, courtesy of bigger fonts. A keyword present in an H1 tag is given more importance than a keyword present in an H2 or H3 tag.
v.URL Structure: URLs are excellent places to feature your keywords. Each page on your website should have a URL featuring a keyword representing that page. A URL will allow you to target search engine rankings with ease.
b. Off-Page SEO:-
Off-Page SEO highlights how other sites value your website. How many inbound links does your site have from other sites? The number of inbound links will increase your website’s standing among search engines, allowing you to rank higher.
Here are some commonly used ways to get inbound links:
i. Directory Submissions: There are hundreds of directories available to feature your site. It takes time for your site to appear on their listings but the wait is worth it. The most popular directories will require some form of payment or link exchanges.
ii. Guest Posts: A hugely popular method to get links, a guest post on a relevant blog can give you valuable visibility. All blogs that accept guest posts include a link in the article to the author’s choice of website.
iii. Press Releases: A press release allows you to announce a new product or service to the world. Create press releases even if there is nothing special to announce – they are important! Submit a press release to sites such as PRWeb, Marketwire and PRlog to get instant attention and quality inbound links.
iv. Submit Answers: Create accounts with sites such as Yahoo! Answers and Quora. Provide relevant links back to your site along with your answers.
v. Maintain A Blog: A blog can serve as a quality source of links. Create meaningful articles on a regular basis and make sure your content reaches the intended target audience.
vi. Have A Presence On Social Media: Launch your website on popular social media sites such as Facebook, LinkedIn and Twitter. Engage with your audience and frequently share your website’s links to ensure people notice you.
3. What’s all the fuss about Google Analytics?
Google Analytics is the world’s best tool to learn how your site is performing online.
It can be accessed by Google account holders. It is a free tool that provides detailed analytical data to help you plan your SEO campaigns. The reports featured on Google Analytics are reliable and provide in-depth data to drive your business forward. The reports generated can vary based on your requirements. Here are some built-in data available with Google Analytics:
•Reports on the nature of visitors: Get a better understanding about your visitors – their geographic location, the devices used to browse your site and whether they return to your site.
•Reports on keywords: Which keywords perform well for your site? And which keywords under perform? A good understanding of your keywords will help you tweak the content on your site better.
•Reports on traffic sources: Where do the bulk of your visitors come from? Is it from organic traffic, referrals, direct traffic, social media or emails? Use these insights to better plan your online marketing campaigns. We hope this article serves as a steppingstone for more learning on the world of SEO. We recommend you adopt a more hands-on approach to dealing with SEO. Get in touch with your SEO team and learn more about the way they perform online marketing for your website. This will help you understand and chart your site’s online roadmap with greater success.
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