“If you’ve got an idea, start today. There’s no better time than now to get going. That doesn’t mean quit your job and jump into your idea 100% from day one, but there’s always small progress that can be made to start the movement.”
– Kevin Systrom, Co-Founder & CEO, Instagram
The above quote by Kevin Systrom explains how important it is to quickly grab opportunities online. 31-year old Systrom has a fortune worth $400 million. He owes his success to his brainchild Instagram, the world’s premier photo sharing website. Instagram was bought by Facebook for a whopping $1 billion!
Kevin’s Instagram story is just one of the success stories to come out of the Internet. There were thousands of online success stories before him as well. You could become a successful online entrepreneur – all you need is an interesting idea that can excel online.
1. Embrace the warmth of the Internet
It’s important to understand the earning potential offered by the Internet. There are millions of people who use the Internet to earn money. They probably run an e-commerce store or have a website that highlights and sells their services.
Your first step should be to think how you want to earn from the Internet. What kind of online business would you like to own?
Let’s start afresh. You probably use the Internet for shopping, sending e-mails and booking movie tickets. Do you know anybody who earns a satisfactory living through the Internet? Can you think about an idea that can better his by a mile?
All you need is a strong belief in your idea’s ability to succeed online.
2. Never take the Internet lightly
A lot of people say that it’s easy to make money online. They have never been more wrong. An online venture requires quality dedication. You can start the venture as a part-time hobby but you will have to dedicate more time to it as it grows.
Don’t expect success overnight. It may take a year or even more to get quality returns on investment. Be strong through it all and prepared to take on all eventuality – whether it’s success or failure.
3. Spend weeks or months planning
Planning is the most crucial phase for any online venture. Spend time creating a foolproof strategy that can take on the mightiest competitors online. The strategy you prepare should also have a back-up plan in case things don’t work out like you planned.
4. Be a firm believer in the power of content marketing
Content has an enviable position in the online world. It’s the force that drives marketing communications online. In order to excel, you will have to master the art of content marketing. Read about content marketing to use it to your advantage. Hire an experienced writer, if necessary.
Whether it’s a blog or appealing content on your primary website, content leads the way!
5. Focus on quality SEO for your site
Search Engine Optimization or SEO is your passport to better recognition online. Hire an SEO expert to ensure your site ranks well on search engines. Sprinkle important keywords on each page of your site. This helps potential customers reach out to you when they need services similar to the one you are offering.
6. Don’t be obsessed with traffic
A lot of online businesses think a lot about ways to increase traffic to their website. There is no doubt of the importance of traffic. But what’s more important is the number of leads generated through traffic.
It’s important to focus on converting each customer on your website into an entity willing to do business with you.
7. Ensure you have a proper Call To Action in place
Your online venture will not march ahead without a Call To Action (CTA) button. What do you expect visitors to do on your site? Make sure they know what’s expected of them by creating visually appealing buttons that encourage them to make a purchase or contact you.
8. Nurture an online community of loyalists
It’s important to engage with your target audience online. Social media sites such as Facebook, Twitter and Google+ provide you with excellent opportunities to connect with a widespread audience.
Build a positive reputation for your brand through these social media channels.
9. Measure success or failure regularly
Use tools such as Google Analytics to understand how well your site is performing online. Generate reports on a bi-weekly or monthly basis that will help you make further updates to your site.
10. Stay focused and dedicated to your online venture at all times
It’s easy to lose focus in your online venture, especially when you have to take care of a lot of other things. Make sure you find time for your venture. You must dedicate around 6 to 7 hours every day for this purpose.
11. Don’t be spammy
Nobody likes a spammer! Don’t flood a potential customer’s inbox with your emails. Don’t keep calling him either. Just make sure you keep your marketing subtle. Respect your customer’s private space and they will respect you.
12. Beware of frauds
You will come across plenty of ads promoting quick ways to make a buck. Stay away from them! Don’t partner with an entity online unless you have investigated their credentials thoroughly.
13. Build mailing lists
Collect or acquire a list of email ids belonging to customers in your domain. This will help you in the long run. The next time you launch a product or service, all you have to do is shoot an email to the people in the list. There is every chance they will respond or take interest in your email.
14. Surprise others by helping them
Develop a helpful and friendly reputation. Be approachable and go out of the way to help others. Lend your domain expertise to others when they least expect it. The goodwill you receive this way will help your business tremendously.
15. Never ignore a customer!
All customers are important – new and old! Be courteous to old customers and keep them in good spirits always. Customer retention is one of the main reasons why businesses excel.
Do what it takes to keep all customers happy at all times.
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