Sales teams have the most stressful jobs in the world! They play a key role in ensuring steady revenues for organizations through the year. A closer scrutiny of statistics will reveal that most sales teams have an average record in achieving sales targets. This article explores 5 tips that will help separate successful salesmen from the unsuccessful ones.
1.Study your customer thoroughly
Here is a simple mistake that gets repeated very often these days. Salesmen often have to pursue several leads in a day. This forces them to be under-prepared while meeting a customer. Here are some questions that will help you deal with customers more effectively:
What is the profile of the customer you are going to meet?
How does your solution meet his requirements?
How can you convince customers of the reliability of your solution over other products in the marketplace?
Be better prepared and there is every chance you will clinch the deal!
2.Never lose your cool
At times, it takes a long while to close deals. Make sure you are patient – don’t lose your cool!
Customers often find it difficult to make a decision. Provide support and make efforts to clear any doubts they may have. Prove to them that you are reliable enough to handle their requirements!
3.Make sure your products are offered at the right price!
“Your pricing is too high”.
This is a statement salesmen hear too often. Perform brainstorming with stakeholders in your organization to arrive at the right pricing for your products or services. Your pricing should be lower than that of competition to make an impact.
4.Build quality relationships with customers
Most salesmen focus on getting new customers and ignore existing ones! This is a grave mistake committed too often. Customers like being pampered. Wish them a happy birthday or anniversary and make them feel special. You could distribute giveaways such as promotional travel mugs to ensure they don’t forget you soon!
5.Make sure you learn something new every day
Each customer provides you with valuable insights into human behavior. Observe them silently and fine-tune your negotiation skills. Develop a reading habit and learn from the experts. Here are some interesting books on making quality sales:
”Secrets Of Closing The Sale” by Zig Ziglar
“How I Raised Myself From Failure To Success In Selling” by Frank Bettger
“Think And Grow Rich” by Napolean Hill
“The Art Of Closing The Sale” by Brian Tracy
Did you like the sales tips mentioned in this article? Share your thoughts in the comment box below.