“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
– Mary Kay Ash, American businesswoman
The quote above has a lesson for all of us. If you have a business dream you wish to accomplish, then you should pursue it wholeheartedly. Have belief in the power of your capabilities and use it to reach your business goal.
This article has been prepared to help entrepreneurs nurture a business that provides excellent ROI while nourishing the soul at the same time. We believe a business can be satisfactory only if it emotionally satisfies everybody involved – from the management to employees and most importantly, customers.
- Be passionate about your business: Your company will go nowhere if you are not able to relate to it. Never seek to grow a business simply because you think it is lucrative – you may end up losing interest gradually. Associate yourself with a business only if it manages to spark an interest within you.
2. Consider each customer to be your best friend: Not many people can claim to have a best friend who they share a special relationship with. As an entrepreneur, we advise you to go the extra mile to make each customer feel special. Create a long-lasting bond that is built on trust and reliability.
3. Nobody’s perfect. So don’t be afraid of committing mistakes: Even the most successful businessmen face stumbling blocks on a regular basis. Take the example of Bill Gates and Steve Jobs. Both were extremely successful but had their fair share of critics who pounced on every wrong move they made.
4. Keep challenging yourself to reach newer heights: You have to come out of your comfort zone if you wish to stay ahead of competition. Embrace new technology and adopt new business practices to ensure your business evolves constantly.
5. Never ignore the power of marketing: A lot of businesses underestimate the power of marketing. They spend less on marketing their business to the world. Their rationale? They believe goodwill and positive word-of-mouth will bring them business. Yes, goodwill is beneficial for your business. But you won’t go further ahead in business without promoting yourself.
6. Don’t believe in shortcuts unless they are genuine: A lot of people talk about taking shortcuts without putting in any effort or hard work. So if a “shortcut” presents itself, you will have to take your next step cautiously. Is the shortcut a genuine opportunity for your business? Then you should go for it. Otherwise, just wait for the right opportunity.
7. Never lose focus: Create strategic plans at the beginning of the year and follow them religiously. Share your goals with employees and work together to take your company to new levels.
8. Find time for family and friends: You have probably heard of the proverb “All work and no play makes Jack a dull boy”. The same applies to businesses as well. Make sure you take some time off your hectic schedule to spend it with family and friends. They will enjoy the attention you give them. And you will get quality mind rejuvenation that will drive you to put more effort in your business.