Preparing Yourself To Become A Thought Leader In Your Domain

thought leader

Thought leaders are a unique breed of business professionals who command the highest form of respect from stakeholders in your industry. They are often considered role models who help drive their organizations through great leadership and swift decision-making capabilities.

Thought leaders are not born overnight. They are powered by an elaborate process of grooming that may take years. In this article, our focus is to set you on the path to become inspiring thought leaders.

1. Make a commitment

You will need a strong focus to become a thought leader. Dedicate a couple of hours every day to prepare and research for your new role. For example, you could evaluate your dressing style and the way you carry yourself. Go for a fashion overhaul if required.

2. Learn as much as you can

A thought leader is an expert authority in his domain. It is important you embrace the latest technologies to stay ahead. Keep reading. Every day provides you an opportunity to learn something new.

3. Watch other leaders and cultivate your own style

It’s important you watch speeches given by other experts in your domain. Observe how articulate they are. Spend time practicing on your own to build a style unique to your business.

4. Work to significantly improve your communication skills

It’s important to take your communication skills to the next level. As a thought leader, you will be communicating with people from all walks of life – and you will have to be at your best to make an impression. Don’t forget that people already have role models they look up to within your domain. You should go beyond these role models.

5. Build a quality online reputation

Start a blog and write quality articles that will have a lasting impact on your target audience. Make sure you feature only original content on your blog. Also, engage with audiences on social media sites like Facebook, Twitter and Google+. Keep them interested with regular updates.

6. Make yourself visible on LinkedIn

LinkedIn is the best place to get yourself quality branding. Showcase your credentials on the site and build a network of professionals.

7. Make connections

Make connections – both online and offline – with other thought leaders. Communicate with them on a regular basis and learn how they go about sharing their knowledge with their audience.

8. Seek public speaking engagements

Once you are confident enough to speak in public, have your team spread the word about you. Seek opportunities to speak at business meetings, conferences and association meetings. Build a reputation as a witty speaker. Record your speeches and promote them on your primary website and social media sites.

9. Provide insights on television and newspapers

Write in to newspapers and television channels providing your expertise as a knowledge expert. Send them an exhaustive bio that explains in detail your professional achievements. Make your bio as attractive as possible – it will serve as your passport to greater visibility in the mainstream media.

10. Let your company grow with you

There is no point building a good reputation for yourself if your business lags behind. Your company should be the focal point in your thought leadership program. Take your company and employees along for the ride as you prepare yourself for individual glory.

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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