There are two types of business leaders. The first kind represents those who have witnessed significant success in their careers. They are a confident lot and the decisions they make are often met with respect and admiration. The second type represents those who have witnessed more failures than successes. They are still going strong and hope to turn a corner soon.
The purpose of this article is to offer a fresh perspective to both these types of business leaders. The list below is simple to follow and will definitely guide businesses to a significantly better 2015.
Dedicate a day or two to arrive at your goals for the year
Spend a couple of hours listing your goals for 2015. Jot down your thoughts and share them with your team. Listen to what they have to say and arrive at a strategy to drive your business to greater heights in 2015.
Examine your brand’s positioning in the marketplace
Where does your business stand vis-à-vis competition? If your brand is the market leader, then you will have to ensure it remains at the top for 2015 and beyond. If your brand is lagging behind competition, then you will have to chalk up a strategy to boost visibility.
Examine your company’s online presence
How well is your website performing? Sit down with the SEO team and work towards setting new online marketing goals for 2015. Focus on being ranked for more keywords and getting quality leads.
Examine the role played by technology at your organization
Make efforts to study the technology environment within your organization. Cut costs wherever necessary but most importantly, work with the IT team to leverage technology to your advantage.
Dedicate more time to clients (past, current and potential)
Stay in touch with clients – either personally or through a capable team.
Give more of yourself to your team
It’s important you become a mentor and role model to everybody on your team. Take time out of your busy schedule and try to understand the efforts put in by employees to make things work. Your input on key project deliverables will help them work better.
Become a more visible ambassador of your company
Speak at events on your company’s behalf, make regular tweets and build a formidable presence on LinkedIn. By aligning yourself with your company, you become a better ambassador for your business.
Keep yourself surrounded by talented staff
It’s important you weed out under-performing staff. Remember this – a talented employee will help to drive your business while an untalented one will keep holding you back.
Build your network
Establish connections with important people in your industry. Seek out old acquaintances or people that matter most to your company.
Find time for yourself
There is no denying the fact that a business leader has the most important job in a company. You will be buried under hectic meetings and appointments. In the midst of all this, it is important to find some quality time for yourself and your family. Develop a quality work-life balance to ensure you lead a stress-free life.
What do you think are the must-do’s for 2015? I’d love to hear your ideas in the comment section below.