5 Reasons Why Promotional Products Offer Low-cost Mass Outreach


If there is something businesses seek during marketing, it is positive publicity that reaches a widespread audience. This can be achieved by placing ads on television or newspapers/magazines. But we all know that such ads will burn a huge hole in your marketing budget. So this article is going to talk about a low-cost form of marketing that will gain quality attention for your brand – promotional products. This article will explain why you should utilize giveaways to highlight your brand.

1. Inexpensive to the core!
Giveaways are priced at unbelievable low for the value they bring. You can place an order for thousands of quality pens and only spend a few hundred dollars. Compare this to the obscene amounts you will have to spend on television or print ads.

2. Popular with the masses
For decades, giveaways have struck a chord with audiences worldwide. People just love receiving practical freebies that can be put to good use at their office or home. Just make sure the products you choose are visually appealing and high on practicality. Apparel, stationery, drinkware and bags are some of the most sought after giveaways.

3. Trust building tools
It is a very big challenge to win the trust of customers, especially if you are new to your business. With giveaways, you get tangible marketing tools that can help build quality trust for your brand. When your recipient holds an imprinted pen gifted by you, he quickly connects with your business.

4. Amazing outreach
You can distribute giveaways anywhere – from stores and companies to malls and schools. And you can do so with a minimal investment.

5. Long-term marketing
Most giveaways are retained by customers for 5 to 7 months. A giveaway like a promotional calendar is generally used for close to a year. And it is displayed in strategic locations at the office or home.

Hope these 5 pointers encourage you to consider promotional products as marketing tools in your next marketing campaign. All the best!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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