The business world is getting more competitive than ever before. More competitors are entering the market and offering services/products that are very similar to yours. In order to be successful as an entrepreneur, you must look for ways to expand your customer base and increase sales. No matter what industry you are in, it is very important for you to move up faster in the sales ladder and be successful.
Here are 5 tips that will help you increase sales in 2014.
- Put your brand in front of your customers
Don’t get disappointed by average or below-par quarterly sales reports. Try to stay connected with your customers. Instead of simply sending our 2014 catalogs, remind your customers of upcoming tradeshows, webinars or contests. Joanne Black, author of the book, Pick Up the Damn Phone! How People, Not Technology, Seal the Deal, says that entrepreneurs must find ways to add value to their business and must follow-up with their customers on a regular basis.
- Do away with boring sales pitches
Most sales representatives are armed with sales pitches to impress customers. Why not try encouraging your reps to have a worthy and spontaneous conversation? The probability of a 30-second sales pitch impressing target audiences at a given moment is one in a billion. But a genuine and caring conversation can go places.
- Networking works!
Networking not only helps to gain new customers but also aids in retaining old ones as well. You need to be smart and curious enough to explain your products or services to others. Attend a business event or tradeshow and look out for strategic partnerships. You will find prospects who will recommend your business to others as well.
- Analyze your business strategies
There is no point sticking to the same old rules when it comes to running a business. What worked a few years back may not work now. Review your business and implement new strategies. For instance, you can design an appealing and user-friendly website or build an engaging social media presence to increase brand awareness.
- Listen to your customers
You can ask your customers for testimonials and know whether or not they are satisfied with your services. Always listen to prospects when you are communicating with them. More than anything else, customers love being pampered. So see to it that 95% of the conversation is focused on customers.
Apart from the tips above, try to maintain a monthly report and write down your goals and objectives. At the end of each month, see whether those goals are met or not. If your goals are not being met, have a brainstorming session to make sure things go as planned. Hope these tips help you plan your business better. All the best!