Is Your Brand Unclear or Non-Existent? 5 Ways to Build and Promote a Brand

Although there are many aspects of the marketing process that business owners must pay attention to, branding is one of the most important. This is the case for several reasons, including the fact that branding helps your business differentiate its mission and products from that of competitors. If you are interested in learning how to build and promote your brand, the following strategies can be of great use to you:

Promotional Products
Promotional products are probably one of the most effective and simple ways to build and promote your brand. If you feel that your brand is currently unclear or non-existent, take the time to come up with attractive images and wording to represent your goods and products. Then, affix these images and words on promotional products such as coffee mugs, pencils, or t-shirts.

Become A Thought Leader
Although people will often listen to anyone, they are much more likely to listen to an expert. Since this is the case, becoming a thought leader (an individual who possesses extensive education and experience in a certain subject) can greatly help you as you build your brand. Thus rather than merely focusing on coming up with catchphrases that your prospective clients will like, you can help your brand look sophisticated and smart by showing the public you know all about the goods and products you’re selling them. In this way, you give your brand a definitive edge that is marked by its possession of savvy, informed leaders.

Professional Graphics and Logos
The use of professional graphics and logos will play an integral role in ensuring that your brand doesn’t appear to have an unclear or non-existent presence in the market. This is the case for several reasons, including the fact that graphics and logos give your brand a definitive image that will likely stick in the mind of your prospective clients. Professional printing companies in Pittsburgh suggest that businesses try to incorporate the same color scheme in their logo, promotional products, and any other place it can be applied. By always using the same color or colors, you will make your company name and logo more recognizable and familiar to the public. The use of aesthetically appealing color schemes, mascots, and fonts is a great way to ensure that your customers can’t get your goods and products off their minds.

Create A Great Video
As many marketing experts know, videos have become one of the most effective ways for businesses to advertise the goods and services they offer. Additionally, creating a great video advertisement can be a great way for your business to build and promote your brand. In creating your video, be sure to include icons, logos, mottos, or images that have come to be associated with your company. Remember: YouTube currently reels in 1 billion unique visitors every month, so this is a brand-building and marketing opportunity you don’t want to miss.

Study Your Competitors
One of the best ways to build and promote your brand is to analyze what your competitors are doing. This is important because your biggest branding goal should be to create a unique, differentiated image for your company. For example, if you discover that your biggest competitor is known for using images of supple red lips to advertise its lip gloss, you should avoid these types of images in your own ads. By figuring out exactly what types of mottos, logos, and icons your competitors are using, you will know which aesthetics and wording to implement and which to run away from.

Although you may think building and promoting your brand is a difficult or impossible task, it doesn’t have to be. By implementing some or all of the strategies listed above, you can effectively market your business and see the continual growth and expansion that you want. Good luck!

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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