Using The Great American Smokeout To Launch An Effective Marketing Campaign

The number of smokers in America has dwindled over the last couple of years and stands at 21% in 2011-12, down from 25% in 2001-05. Recent research has shown that people are able to kick the habit with the help of active support and counseling.

The American Cancer Societyis in the forefront of anti-smoking campaigns and it’s their efforts that have helped witness a reduction in the number of smokers. The organization has launched the Great American Smokeout, which falls on the third Thursday of November each year. In 2013, the Great American Smokeout will be observed on November 21.

Why not join this special occasion to launch a worthwhile marketing campaign? Get your logo and message imprinted on anti-smoking giveaways and help fight the disastrous consequences of smoking. By associating your brand with such a cause, you stand to gain the goodwill of people in the local community.

You can have your logo and message imprinted on awareness bracelets and have them distributed among employees and customers. The bracelets available with Promo Direct come in a variety of colors and sizes. They are trendy enough to be worn around.

You could also give out educational books such as the Pocket Slider – Quit Smoking and Pocket Slider – Risks of Smoking and Tobacco. They feature quality content and will help users make informative decisions about their smoking habits.

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Gary Taylr
Gary Taylr is a marketing consultant at Promo Direct. He works with the creative team to drive web-based marketing campaigns. He shares his marketing insights at blog.promodirect.com and is a regular participant in forums and discussions related to business and marketing. You can follow Gary on Google+ and Twitter.

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