Examining the Performance of Key Promotional Product Categories

Advertising Specialty Institute (ASI) has been contributing significantly to the promotional products industry for more than 50 years. ASI’s timely research and useful data has helped patrons from across the globe choose the right promotional giveaways to support their brand or cause.

This article features key data on consumer behavior vis-à-vis promotional items. We will briefly explore each product category to provide. The data used in this article is based on the research document the whitepaper “Defining the Disconnect: An Analysis of Channel Beliefs vs. Customer Needs in the Advertising Specialty Industry” by ASI.

Shirts

• Men own 1.5 times more promotional shirts than women.

• The average number of years men used a promotional shirt is 7.7 years. For women, the statistic is 6.3 years.

• Black is the most popular shirt color with 70.1% of men and 61.6% of women choosing it as their color preference for shirts.

Bags/Totes

• Women (6.6%) own more promotional bags/totes than men (5.2%).

• Women (69.4%) are more likely than men (39.3%) to use a bag/tote for shopping.

• Both men and women keep their bags/totes for an average of 4 years.

• Black, blue and beige/tan are the most popular bag colors.

Caps/Headwear

• Men own 3 times more promotional caps/headwear items than women.

• Both men and women keep promotional cap/headwear received for an average of 5 years.

• Black is the most popular cap color.

Writing Instruments

• Women (12.8) own more promotional writing instrument than men (10.7%).

• Both men and women keep writing instruments received for an average of 3.5 years.

Mugs/Glassware

• Men (6.2%) own more mugs/glassware items than women (5.1%).

• Both men and women keep mug/glassware items received for an average of about 5 years.

Desk/Office/Business Accessories

• Women (5.2%) own more promotional desk/office/business accessories than men (4.8%).

• Both men and women keep office accessories for an average of 3.2 years.

• USB memory sticks (54%) were the most popular form of product office item category.

Calendars

• Both men and women own about 2 promotional calendars.

• Men have higher expectations regarding the quality of calendars than women.

Hope these stats help you make wise decisions while going for promotional giveaways.

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Dave Sarro
Dave Sarro is the founder and CEO of Promo Direct, a #1 promotional products company in the US that is focused on supplying a range of promotional giveaways to businesses, educational institutes, and NGOs of all sizes in the US. Dave is a consummate marketing strategist, key authority in the promotional industry and responsible for driving the company towards its mission of delivering quality products and optimum user experiences.

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