Promotional Product Focus : Writing Instrument & USB Drives

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This infographic provides valuable inputs on promotional products such as writing instruments (pens, pencils, etc.) and usb drives.

writing instrument

  • 9% of American consumers received and use a logoed USB drive & 50% of American consumers received and use logoed writing instruments
  • Following are top ten uses of writing instrument and USB drive in USA
    • Brand Awareness
    • Tradeshows
    • Public Relations
    • Employee relation and events
    • Not for profit programs
    • Employee service awards
    • New product / service introduction
    • New customer / account generation
    • Dealer / distribution programs
  • USB drive are more popular among the young:
    • 11% – 21 to 34 age group
    • 9% – 35 to 44 age group
    • 6% – 45 to 54 age group
    • 7% – 55 plus age group
  • While older consumer uses logoed pens & pencils more often:
    • 47% – 21 to 34 age group
    • 46% – 35 to 44 age group
    • 50% – 45 to 54 age group
    • 56% – 55 plus age group
  • 52% of women are more likely to own promotional pens and pencils while only 45% of men do that
  • Men own more logoed USB drive than women ( 11% & 7% respectively)

Source: 2012 Advertising Specialty Institute

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