Just a couple of decades ago, marketing used to be a completely different ball game. The rules and ethics were a far cry from what it is now. Circa 2000, the age of door-to-door and direct marketing unofficially came to a halt. Marketing as we knew it, changed forever.
The rapid advancement of the digital age brought about a paradigm shift in how we look at and approach the age-old methods of marketing. The base remains the same – the main objective of marketing is not lost.
Marketing still revolves around promoting your brand to the customer. It’s still about selling. The action, however, has shifted online. The past decade has witnessed 3 defining moments inspired by the Internet that changed the face of marketing:
Citizens become Marketers: This is the age of Social Networking. A major portion of marketing strategies is aimed at promoting services through Facebook and Twitter. Companies have now realized that people themselves can recommend a product or a service through these social sites. If we like a particular product, we usually go on Facebook or Twitter to write a good word or two about it or we end up liking their pages. This attracts more people to the company’s profiles on social networks.
Quality Content begins to rule against Aggressive Marketing: Companies no longer use spammy emails or nosy salesmen to pester you with inane messages about their products. Instead, they are now focusing on creating high quality content that convinces and attracts potential customers. This is the Information Era, where the consumer only wants to read and see material that will benefit him. You get them the information they want and you will get their attention!
Everyone decides to Blog: As of 2013, almost every guy worth his salt owns a blog. Everybody wants to express their opinions and spread the word about their likes and dislikes. So what better way than Blogging? For many, Blogging has now become an integral part of Marketing.