Archive for November, 2012

Nov 21 2012

Top 10 Promotional Products Sold By Distributors In 2011

Published by under Promotional Products

Ever wondered which are the most popular promotional products sold by distributors? The State of the Industry (SOI) shed some light on this topic by releasing a list of promotional items that bring maximum revenues to distributors. Based on this report, we feature here the Top 10 promotional items sold by distributors in 2011:

1. Shirts/t-shirts: A whopping 20% of all revenues earned by distributors are generated through shirts and t-shirts. Businesses love the visibility provided by elegant and attractive shirts, thanks to impressive imprint areas for logos.

2. Bags: Even though bags continue to be extremely popular giveaways, revenues earned from them dipped from 11% in 2009 to 9% in 2011.
3. Pens: Inexpensive and highly practical gifts, pens continue to be a hit as business giveaways. Pens represent an estimated 7.3% of all revenues, which amounts to an impressive $ 1.4 billion.
4. Other apparel: Pants, sweatshirts, sportswear and jackets are also popularly embroidered with logos and given away to customers and employees. Businesses believe in the power of stylish apparel to add a fashionable touch to their marketing campaigns.
5. Caps: Caps are desirable marketing gifts that can easily showcase logos. No wonder they still account for 5.2% of total revenues.
6. Glassware and ceramics: Businesses looking for elegant giveaways or handy mugs rely on this segment and contribute 5% of total sales.
7. Desk Accessories: Calculators, paper weights and notepads are still counted upon to promote logos. They account for 4.8% of total sales.
8. Calendars: Calendars give visibility all 365 days a year, 24 hours a day! Whether its wall mounted or a desktop accessory, calendars are here to stay. Calendars contributed 4% to distributor revenues.
9. Automotive accessories: Tire gauges, car USB chargers and Auto Organizers are some of the popular giveaways for auto enthusiasts. They account for 3.5% of total sales.
10. USB drives: The only electronic items on this list, USB drives are great giveaways for office goers. They account for 3.3% of total sales.

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Nov 16 2012

Celebrating Thanksgiving With 8 Interesting Facts

Published by under Miscellaneous,Offers & Events

Thanksgiving is just around the corner and we are sure that everybody has big plans for the week. Here we list 8 interesting facts about this centuries-old tradition. Hope you enjoy reading them!

  1. Remember Sarah Josepha Hale? She is the famous American author who wrote the nursery rhyme “Mary had a little lamb”. Hale campaigned for close to 20 years before Abraham Lincoln declared the last Thursday in November as a Thanksgiving holiday.
  2. Sarah Josepha Hale is also credited with introducing traditional recipes for Thanksgiving dinner, which include turkey, pumpkin pie, stuffing and cranberry sauce.
  3. The first Thanksgiving took place in 1621 when the Wampanoag Indians dined with the Plymouth Pilgrims. The thanksgiving feast included wild turkeys, deer, corn and barley.
  4. In 1947, Harry Truman became the first President to pardon turkeys, a tradition that has been carried over till this day.
  5. Popular folklore suggests that Abraham Lincoln was the first to informally pardon a turkey – he did so when he pardoned his son Tad’s turkey.
  6. Residents of the Virgin Islands celebrate two Thanksgivings – the national holiday as well as October 19, which is known as Hurricane Thanksgiving Day.
  7. Thanksgiving Day is ranked busiest day for travelers – Americans travel the most on this day!
  8. Cranberries – a staple part of Thanksgiving feasts – were popularly used by Native Americans to treat wounds.

This Thanksgiving, make a difference in the lives of your customers and employees by giving away quality promotional products. Here is wishing you and your family a Happy Thanksgiving from all of us at Promo Direct!

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Nov 14 2012

Obama’s Re-election – A Brief Tribute to Promotional Products

Published by under Business & Marketing,News

The past couple of days have been joyful for Democrats and why not? They are enjoying the fruits of a long-drawn presidential campaign that has been going on for almost three years! Barack Obama’s re-election can be attributed to several factors; foremost among them is the unflinching support of Americans who are dependent on government handouts for survival. Credit also goes to the hundreds of workers who put in efforts around the clock to ensure a smooth and effective Presidential Campaign.

And then there are the silent workers – the promotional products that helped in spreading Obama’s message to the length and breadth of the country. From car magnets, stickers and bands to t-shirts that proudly shouted “I’m Out For Obama”, promotional products were key in delivering a successful campaign. The official Obama store still stocks a variety of promotional items that can serve as souvenirs in the future.

Obama gave a lot of value to promotional products in his 2012 campaign. He did so during his 2008 campaign as well.

Just like companies use their logo and message on promotional products, Obama’s team also had an attractive logo and a message for the people. Along with television ads, Promotional products were used to swiftly propagate Obama’s message of hope to Americans across the country.

From George Washington – our first President – through till Obama, promotional products played an active part in presidential campaigns. There is no doubt that they will be used for more campaigns in the future.

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Nov 07 2012

Using Cause Marketing To Boost Your Business

Published by under Business & Marketing

Almost every conscious American citizen has dealt with a form of Cause Marketing in his lifetime.

The term “cause marketing” refers to the efforts put in by non-profit entities to promote a social cause. An example would be a campaign to highlight health concerns for women during the Breast Cancer Awareness Month (BCAM) of October.

If you are a business owner, you can do your brand a world of good by associating with a cause and contributing to the local community. The 2010 Cone Cause Evolution Study* shed some positive light on Cause Marketing and the benefits it holds for businesses:

  • 85% of those surveyed said they associate a positive image with a company that supports a cause.
  • 80% said they would switch brands in favor of a company that supports a cause, provided the company offers products in the same price and quality bracket.

Here are some business-oriented benefits brought about by cause marketing:

1. Customers appreciate genuine concerns: Let us suppose that you sell apparel for women. By launching a breast awareness campaign, you will able to strike an emotional chord with your consumers. Your consumers can spot genuine concern from a distance and will appreciate your efforts.

2. Branded giveaways: Add promotional products like t-shirts, caps and calendars to your Cause Marketing campaign. Imprint your logo and message on these items. You can either give them away free or put them on sale, with proceeds going to charity.

3. Coverage in the Press: Campaigns for causes are capable of generating considerable publicity for your business in the press. This will help to bring focus on your business and services.

The next time you are planning a marketing campaign, think about a cause that needs publicity in your area. Get associated with it and earn goodwill for your brand. Add promotional products to the mix and gain increased visibility for your brand.

* The Cone Cause Evolution Study is America’s sole authority on Cause Marketing statistics.

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Nov 03 2012

Promoting Your Brand: Targeting The Right People At The Right Time

Published by under Business & Marketing

It is time for some retrospection. Ask yourself these questions:

1. How long has it been since I last promoted my business?
2. Does my target audience know that my business exists?
3. How much did I spend on my last promotional campaign? Was it money well-spent?

Think hard about these questions. Are you satisfied about how your business is faring? If the answer is no, then it is time you did something about it.

Decoding your target audience: Most companies deal with services that cater to a specific consumer group. Do you have access to these people? The key to getting your business noticed is to achieve significant brand recognition among your audience.

Get in touch with these people. Use promo items to break the ice. Send them useful corporate giveaways imprinted with your logo. Make it clear that you would value an association with them. The higher the quality of your giveaways, the more chances there are of prospective customers warming up to you.

You could also host a part and invite prospective customers. It’s the right to show off your brand’s capabilities.

Choosing the right time to promote your business: A couple of years ago, a reputed business house in Houston launched a glitzy marketing campaign to promote their range of knitwear. There was one glitch though – winter had just set in! The result – a lot of marketing dollars went down the drain thanks to an ill-timed promotion.

So it is highly important that you pick the right time to promote your product. Plan your marketing campaign around popular festive holidays such as Halloween, Christmas or Thanksgiving. Your customers will appreciate these well-planned corporate giveaways and remember your brand when it matters most.

So remember the next time you plan your promotional campaign, you should focus on targeting the right people at the right time!

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